Saeed Al Ghamdi

Key Responsibilities:
• Led national trade marketing strategy across Modern Trade, Traditional Trade, and E-commerce channels.
• Owned trade plans and performance for Oils & Agri categories, driving revenue growth, market share, and distribution expansion.
• Developed annual operating plans and monthly rolling forecasts by channel and category.
• Negotiated Business Development Agreements (BDAs) and customer investment plans to maximize ROI and profitability.
• Optimized trade marketing budgets, pricing strategy, assortment, and promotional mechanics.
• Directed execution of national promotions and in-store activations with key accounts and merchandising teams.
• Governed trade claims and enforced financial controls to ensure transparency and prevent overspend.
• Delivered performance dashboards tracking SKU contribution, ROI, and promotional effectiveness.

Key Achievements:
• Managed portfolio contributing 85% of total company revenue in KSA (over SAR 1 billion).
• Awarded KSA Top Performer – Q1 2025–2026 for outstanding trade marketing execution.
• Delivered +19% YoY oil category sales growth and achieved AOP target in Agri category for Q1, Q2, Q3.
• Secured incremental customer funds through ROI-based proposals.
• Protected margins with no negative impact on IFFCO margin despite aggressive promotions.

• Managed Chocolates, Candies, and Gums categories, contributing 68% of department revenue.
• Led monthly closing activities to meet budget targets consistently.
• Monitored profitability and executed strategic plans to achieve budgetary goals.
• Participated in special projects to enhance Grocery Food Business Unit processes and performance.
• Planned weekly promotional activities by negotiating vendor offers for optimal growth.
• Monitored inventory levels to ensure alignment with monthly targets.
• Evaluated category assortment weekly, analyzing performance to optimize product range.
• Collaborated with display planning team to enhance shelf visibility based on consumer preferences.

• Managed two major Grocery Food categories, contributing 42% to departmental revenue with annual business exceeding 400M SAR, achieving over 2% growth in commercial margin.
• Led monthly closures to meet budget targets consistently.
• Monitored profitability and strategic plans to align with desired budget goals.
• Participated in special projects within Grocery Food Business Unit to enhance processes and performance.
• Planned weekly promotional activities, negotiating with vendors for optimal offers to secure growth.
• Monitored inventory levels to meet monthly targets effectively.
• Evaluated category assortment by analyzing performance to inform item continuity decisions and supplier engagement.
• Collaborated with display planning team to optimize shelf layout based on consumer preferences.

• Managed categories contributing 36% of department revenue, exceeding 400M SAR annually.
• Supported promotions and assortment optimization to enhance product visibility.
• Conducted supplier negotiations to secure terms and conditions.
• Optimized shelf layouts based on shopper insights to maximize sales potential.

• Managed Panda account turnover exceeding 300M SAR annually
• Negotiated deals, closed agreements, and managed long-term customer relationships
• Followed up operations, logistics, marketing execution, and claims
• Improved in-store execution through supervisors and merchandising teams