Tianyao CAI
Firle SA
Summary
Dedicated to making valuable contributions to future organizations, my goal is to enhance their marketing competitiveness. Focused on delivering results, I leverage my skills and expertise to drive growth and achieve strategic objectives. Combining a passion for marketing with a keen eye for market trends, I develop innovative strategies that position organizations for success in today's dynamic business landscape.
Overview
1
1
year of professional experience
Work History
Marketing Specialist
Skintech
11.2022 - 02.2024
- Managing outreach through social media such as Red Book, WeChat, etc.
- Establishing goals and execute objectives: For instance, investigating the beauty market in Adelaide and creating the targeted sales goal and ensuring our products and services satisfy with the customer’s needs
- Maintaining relationship with potential or existing customer through WeChat or phone calls
- Promoting brand awareness through marketing efforts, achieving brand awareness through the coveted word-of-mouth marketing to let customers know our expertise in facial rejuvenation, anti-ageing and soon
- Undertaking other skincare companies research, such as their prices, products, services, social activities, to make strategies to gain advantages in Adelaide
- Monitoring online feedback about products and evaluating customers perceptions of Skintech products and overall satisfaction
- adjusting the marketing plan according to our products sales performance and target customers reviews so as to improve future marketing campaigns
- creating marketing contents for the website and other marketing platforms. coming up with advice and considerations for setting price strategies, mainly including competitor-based and value-based methods and investigating customers opinions on prices
- Designing short-term pricing tactics to respond to a competitive threat
- Making plans for promotions activities such as coupons, vouchers and gifts, and free samples for customers, and making advertisement about Christmas, boxing day, new year promotion activity
Education
Bachelor of Business - Marketing
University of South Australia
02.2023
Skills
- Proficient in using social media platforms (Red Book, WeChat, Instagram, Facebook) for brand promotion and audience engagement
- Basic knowledge of SEO, Google Analytics, and social media insights to track campaign effectiveness
- Skilled in conducting market research and competitor analysis to inform marketing strategies
- Experienced in developing marketing plans aligned with brand goals
- Excel: Data entry, basic analysis, charts, pivot tables, and marketing-related tracking
- Word: Professional report writing, formatting, and documentation
- PowerPoint: Designing visually appealing presentations for pitches, reports, and meetings
- Proficient in using social media platforms (Red Book, WeChat, Instagram, Facebook) for brand promotion and audience engagement
- Basic knowledge of SEO, Google Analytics, and social media insights to track campaign effectiveness
- Experienced in creating and scheduling content using tools such as Canva and Hootsuite (or similar tools)
Marketing Research & Strategy
- Skilled in conducting market research and competitor analysis to inform marketing strategies
- Ability to identify target audiences and develop customer personas
- Experienced in developing marketing plans aligned with brand goals
Communication & Branding
- Strong written and verbal communication skills, adaptable to different audiences and platforms
- Able to create persuasive marketing messages and promotional materials
- Understanding of brand positioning, identity, and consistency in marketing campaigns
Microsoft Office Proficiency
- Excel: Data entry, basic analysis, charts, pivot tables, and marketing-related tracking
- Word: Professional report writing, formatting, and documentation
- PowerPoint: Designing visually appealing presentations for pitches, reports, and meetings
- Comfortable using Microsoft Teams for internal communication and collaboration
Languages
Chinese
Native or Bilingual
English
Professional Working
Timeline
Marketing Specialist
Skintech
11.2022 - 02.2024
Bachelor of Business - Marketing
University of South Australia