Firas Alashram

Lean Six Sigma Yellow Bult

With over 24 years of progressive experience in the electrical industry, I specialize in developing and executing effective commercial and sales strategies that drive growth and strengthen market presence. My expertise spans across electrical and retail trading, product development, and new market expansion, with a proven ability to analyze risks, identify opportunities, and deliver measurable business results.

I have successfully managed diverse teams and organizational structures, ensuring alignment between operational performance and strategic business goals. Throughout my career, I have been responsible for presenting comprehensive updates to executive management, including annual budgets, profit target plans, and investment strategies.

A constant learner and business innovator, I actively seek new avenues to diversify company offerings and enhance competitiveness in evolving markets. I firmly believe that hard work, trust, and a positive attitude are the foundation of sustainable success in any organization.

Over the past 24 years, I have developed deep technical and commercial expertise in electrical infrastructure, data centers, and power-management systems. My experience covers product design, backup and power-management solutions, panel engineering, testing, and commissioning for a wide range of low- and medium-voltage equipment, including:

Product Knowledge

· Static Transfer Switches (STS)

· Automatic Transfer Switches (ATS)

· Uninterruptible Power Supplies (UPS)

· Battery Monitoring Systems (BMS)

· Surge Protective Devices (SPD)

· Motor Control Centers (MCC)

· Capacitor Banks (CB)

· Ultrasonic, Thermal, and Gas Detection Instruments

Service Expertise

· Asset-assessment inspection and technical studies for MV and HV electrical grid assets.

· Testing and commissioning for ATS, STS, UPS, and distribution systems (DS).

· Synchronization panel setup and functionality verification.

· Low-voltage panel design, refurbishment, and commissioning.

Manufacturer Experience
Extensive hands-on experience with leading global manufacturers, including ABB, EATON, Schneider Electric, Siemens, ASCO, Centiel, Legrand, and GE/ABB.