Salma El Jabri

Developed and executed the restaurant's marketing strategy, aligning campaigns with business and growth objectives.

Increased restaurant subscriptions by 25%, growing through targeted digital marketing initiatives.

Managed and mentored a small team, overseeing graphic design and customer service.

Developed and executed social media and digital marketing strategies to drive customer acquisition and brand awareness.

Planned, produced, and coordinated marketing campaigns, including photo and video content creation.

Built and managed partnerships with influencers and content creators to increase brand awareness and customer acquisition.

• Streamlined team workflow system tailored to capabilities, decreasing task delivery duration from 4 working days to 2.
• Guided a team of 5 members in executing content creation tasks and objectives.
• Defined content calendars and posting schedules to ensure timely achievement of social media milestones.
• Monitored social media performance and engagement metrics to uphold quality standards.
• Kept up with content performance updates and community feedback to stakeholders, clients, and internal teams.

• Acted as main point of contact for clients including LC walkiki ASOS and production teams.
• Organised client meetings, maintained CRM system for seamless communication.
• Oversaw pricing, technical specifications, logistics to fulfil client expectations.
• Realised 30% decrease in production errors via strategic problem-solving initiatives.
• Enabled flawless execution across departments for efficient project completion.
• Oversaw the planning and production of a collection of garments that was showcased at MIM fair.

• Analyzed sales data and product costs to identify growth opportunities.
• Monitored and evaluated marketing campaign performance for effectiveness and ROI assessment.
• Identified reasons behind campaign success or underperformance, implementing corrective actions promptly.
• Managed social media platforms, including TikTok and Instagram, to ensure brand consistency.