Summary
Overview
Work History
Education
Skills
Languages
Timeline
Sohaib Tahir
Fleet and Pricing Manager

Sohaib Tahir

Maersk Saudi Arabia
Dammam,Eastern Province

Summary

Results-driven professional with a strong background in data analytics and performance management. Executes strategic initiatives that improve operational effectiveness and profitability. Cultivates strong relationships with stakeholders, ensuring alignment and commitment to organisational goals.

2
Languages
8
Years of experience

Work History

Fleet and Pricing Manager

7 Months
Maersk Saudi Arabia | 02.2026 - Current
  • Lead end-to-end commercial pricing and feasibility for Logistics & Services (L&S) solutions, owning revenue, cost, and margin integrity across customer opportunities; driving profitable customer acquisition while ensuring pricing remains operationally feasible and commercially sustainable.
  • Lead financial and capacity modeling to determine optimal fleet requirements, cost structures, and investment needed for sustainable business growth; delivered an 8-percentage-point Gross Margin improvement through daily capacity optimization and improved asset utilization.
  • Managed leased fleet of 1,300+ trucks with monthly transportation spend exceeding SAR 38 million, optimizing fleet utilisation and capacity planning across multiple logistics operations.
  • Developed pricing models and cost allocation methodologies for 8,000+ monthly transport orders, enhancing pricing accuracy and profitability analysis while supporting data-driven strategic decision-making.
  • Led vendor performance management for 30+ transportation partners, utilizing data analytics, KPI reporting, and performance scorecards to identify optimization opportunities, supporting the rationalization of 500+ underutilized fleet assets while maintaining operational service levels.
  • Spearheaded digital transformation initiatives by automating transportation planning, invoice validation, and cost allocation workflows, enhancing operational efficiency and strengthening financial controls across operations, finance, procurement, and technology teams.
  • Designed and implemented business intelligence dashboards using Advanced Excel, Power Query, and Power Pivot to monitor fleet utilization, vendor performance, and operational KPIs, reducing manual reporting time by 80%.

Inland Operations Partner

1 Year 8 Months
Maersk Saudi Arabia | Dammam | 06.2024 - 02.2026
  • Spearheaded customer operations for SABIC and ExxonMobil, executing 6,000+ FFEs annually with a 100% success rate, enhancing service reliability and operations excellence.
  • Managed financial operations for Inland Pet-Chem function, monitored gross profitability of accounts, and validated costs to improve profitability.
  • Managed 300+ fleet assets, achieved 12% savings on short-haul corridors and 17% on long-haul corridors, sustaining average fleet utilization rate of 4.4 RTs and meeting 100% utilization targets.
  • Managed 300+ fleet assets, achieving 12% cost savings on short-haul corridors and 17% savings on long-haul corridors, while sustaining an average fleet utilization rate of 4.4 RTs and consistently meeting 100% of utilization targets.
  • Led digital transformation initiatives by implementing TMS, increasing adoption from 20% to 80% and automating workflows with Power Automate, saving hundreds of man-hours monthly.

Regional Sales Manager

6 Months
Retailo Technologies | 11.2023 - 05.2024
  • Drove regional revenue growth of 14% month-on-month by conducting detailed market and competitor analysis to identify pricing gaps, assortment misalignment, and underpenetrated customer segments, and executing targeted category and sales initiatives to close these gaps.
  • Drove regional revenue growth of 14% month-on-month through detailed market and competitor analysis, identifying pricing gaps, assortment misalignment, and underpenetrated customer segments, executing targeted category and sales initiatives to address these issues.
  • Successfully launched the Buraida region, achieving 15% profitability from day one by deploying the right product mix, prioritizing high-margin categories, and establishing disciplined sales execution from launch.
  • Led and developed sales organization of 22 professionals, enhancing execution discipline and performance management, contributing to 8% year-to-date growth across Q4 and Q1 2024.

Sales & Operations Manager

10 Months
Retailo Technologies | Riyadh | 01.2023 - 11.2023
  • Boosted regional margins by establishing sub-distribution models in Muzahmiya and Huraymila, generating 200,000+ in monthly sales through structured market visits, distributor enablement, and relationship-driven growth.
  • Optimised sales mix by increasing contribution from high-performing brands and categories from 30% to 60% through assortment rationalisation, priority brand focus, and enhanced field execution.
  • Expanded active retailer base by 25% through reactivating churned customers and enhancing delivery reliability and service consistency, resulting in increased market penetration.
  • Turned around sales operations in two months by redesigning delivery routes and coverage plans, reducing operating costs by 4% while enhancing service efficiency.
  • Led and developed team of 14 employees, fostering performance-oriented culture focused on operational excellence and consistent target achievement.

Strategy and Demand Lead

11 Months
Retailo Technologies | Jeddah | 01.2022 - 12.2022
  • Identified structural gaps in KSA market coverage, including low outlet penetration and fragmented distribution, and executed localized expansion and route-to-market strategy that drove 15% month-on-month growth in international market while optimising pricing, assortment, and execution for local demand.
  • Secured exclusive distribution rights for 10+ strategic brands, increasing market penetration and customer touchpoints across priority regions.
  • Executed localized expansion and route-to-market strategy addressing structural gaps in KSA market coverage, driving 15% month-on-month growth in international market while optimising pricing and assortment for local demand.
  • Analysed sales, cost, and operational data to identify process inefficiencies and implemented targeted optimisation initiatives, enhancing execution discipline.

Growth Lead

6 Months
Retailo Technologies | Karachi, Pakistan | 06.2021 - 12.2021
  • Developed strategies to increase share of wallet for 2000+ retailers in Karachi, focusing on diverse socio-economic classes to drive sales growth.
  • Developed strategies to increase share of wallet for 2000+ retailers in Karachi, targeting diverse socio-economic classes to drive measurable sales growth.
  • Identified and onboarded new brands, resulting in 30% improvement in output metrics.
  • Optimised retailer engagement through targeted training and operational enhancements, ensuring timely operations and delivery to boost customer satisfaction.

Education

Bachelors in Sciences - Political Science

Institute of Business Administration | Karachi | 06-2019

Skills

Power BI
Automation
Power Automate
Business intelligence
Business intelligence tools
Process optimisation
Budget Management
Profit and Loss Analysis
Supply chain management
Strategic planning
Team leadership
Microsoft Office
Python

Languages

English
C2
Proficient
Arabic
A2
Elementary

Timeline

Fleet and Pricing Manager
Maersk Saudi Arabia
02.2026 - Current
Inland Operations Partner
Maersk Saudi Arabia
06.2024 - 02.2026
Regional Sales Manager
Retailo Technologies
11.2023 - 05.2024
Sales & Operations Manager
Retailo Technologies
01.2023 - 11.2023
Strategy and Demand Lead
Retailo Technologies
01.2022 - 12.2022
Growth Lead
Retailo Technologies
06.2021 - 12.2021
Institute of Business Administration
Bachelors in Sciences from Political Science
Sohaib TahirFleet and Pricing Manager