ALI AWAJI
Dammam
Summary
Retail professional with a proven track record in sales, team leadership, and store operations. Consistently exceeded sales targets and ranked among top performers by delivering exceptional customer experiences. Skilled in driving KPIs (conversion, ATV, UPT), leading teams, and optimizing store performance in high-volume environments. Strong problem-solver focused on improving efficiency and achieving business goals.
Overview
4
4
years of professional experience
2014
2014
years of post-secondary education
1
1
Certification
Work history
Assistant Store Manager
Cenomi Retail-Fnac
Riyadh
2025.06 - 2026.04
- Led a results-driven team to consistently exceed sales targets and deliver exceptional customer experiences aligned with premium brand standards.
- Drove key KPIs such as conversion rate, ATV, and UPT through active floor leadership and team coaching.
- Optimized store operations, merchandising, and staffing to maximize efficiency and sales performance.
- Analyzed sales performance and implemented strategic actions to improve revenue and customer engagement.
- Built strong customer relationships by handling escalations effectively and ensuring high satisfaction levels.
- Developed team capabilities through continuous coaching, feedback, and performance management.
Sales representative
Cenomi Retail-Fnac
Dammam
2023.05 - 2025.06
- Consistently exceeded sales targets by delivering personalized customer experiences and effective sales strategies.
- Utilized consultative selling techniques to understand customer needs and recommend tailored solutions.
- Conducted professional product demonstrations to highlight key features and drive purchase decisions.
- Increased revenue through strategic upselling and cross-selling.
- Built long-term customer relationships, enhancing brand loyalty and repeat business.
- Maintained strong product expertise and market awareness to confidently advise customers.
- Handled high customer volume daily
Supervisor
Alshaya Group-Starbucks
Dammam
2022.01 - 2023.01
- Led daily store operations, ensuring smooth workflow and high service standards during peak hours.
- Supervised and supported team members to maintain productivity, quality, and efficiency.
- Delivered exceptional customer service, resolving issues quickly and enhancing customer satisfaction.
- Managed shift responsibilities including staff allocation, cash handling, and operational compliance.
- Trained and coached new employees on service standards and product knowledge.
- Maintained store cleanliness, organization, and adherence to brand standards.
Education
High School Diploma -
Okaz
DammamSkills
- Sales & Customer Experience
- Team Leadership & Coaching
- KPI Analysis (Conversion, ATV, UPT)
- Upselling & Cross-selling
- Store Operations Management
- Visual Merchandising
- Inventory Control
- Problem Solving & Decision Making
- Communication & Negotiation
Languages
Arabic
Native
English
Advanced
Certification
- Autocad basics, Taif Al Arabia, 2013
- Barista Trainer, Alshaya Group
- Coffee Academy, Alshaya Group
- Food Safety, Alshaya Group
Timeline
Assistant Store Manager
Cenomi Retail-Fnac
2025.06 - 2026.04
Sales representative
Cenomi Retail-Fnac
2023.05 - 2025.06
Supervisor
Alshaya Group-Starbucks
2022.01 - 2023.01
High School Diploma -
Okaz