Company CultureWork-life balanceFlexible work hoursPersonal development programsTeam Building / Company Retreats
Summary
With over 13 years of experience in product and project management, supported by a robust foundation in software engineering, I have consistently delivered measurable results across complex initiatives. My expertise encompasses managing projects within diverse domains such as e-services, middleware, and mobile platforms. I have effectively utilized Enterprise Project Portfolio Management (EPPM) solutions to optimize project delivery and ensure alignment with organizational goals. My leadership has been instrumental in guiding teams toward successful outcomes. As a strategic and analytical professional, I excel in fast-paced environments, continually refining processes to enhance operational efficiency and team performance. I am dedicated to addressing both technological and business challenges through innovative, growth-oriented solutions.
Overview
14
14
years of professional experience
Work History
Chief Operation Officer, COO
The Advanced world of Information Technology (AIT)
Riyadh, KSA
01.2025 - Current
Collaborate with the CEO and executive leadership to formulate and execute comprehensive strategic plans aligned with the company's long-term growth objectives.
Enhanced operational efficiency and scalability by optimizing processes and integrating advanced technologies.
Established and tracked key performance indicators (KPIs) to support and monitor the company's growth trajectory.
Built and managed high-performing cross-functional teams, fostering a culture of innovation, collaboration, and accountability.
Oversaw the financial management of fintech ventures, including budgeting, forecasting, and resource allocation.
Maintained fiscal responsibility while ensuring quality standards and regulatory compliance during periods of rapid expansion.
Designed and implemented competitive compensation and benefits programs to attract and retain top talent in the fintech sector.
Represented the organization at industry conferences and contributed to policy discussions on AI governance and fintech innovation.
Founded and scaled three fintech companies strategically aligned with Omlah and DTCC infrastructure frameworks.
Led the establishment of a payments company featuring digital payment processing infrastructure, real-time payment solutions, and smart terminal integration.
Supervised the development of a payments and money exchange platform supporting multi-currency processing, e-wallet capabilities, and international digital remittance services.
Directed the formation of a cross-border remittances company delivering secure, compliant, and efficient international money transfer solutions.
Navigated complex international regulations and forged strategic banking partnerships across multiple jurisdictions.
Secured competitive exchange rates and ensured expedited settlement times for payment and remittance offerings.
Positioned AIT and DTCC as industry thought leaders in AI governance within the financial services sector.
Implemented continuous monitoring and automated compliance auditing systems for AI operations.
Engaged proactively with regulators, industry partners, and stakeholders to advance responsible AI adoption standards.
Sr. Business Director
Takamul Al Tatweer - Beauty Book
Riyadh, KSA
10.2023 - 01.2025
Collaborated with the CEO to define and execute the company's long-term vision.
Develop and refine strategic plans, ensuring alignment with organizational goals.
Drive innovation and identify new opportunities for growth.
Led financial planning, budgeting, and P&L management.
Monitor Objective key results (OKR) and Key Performance Indicators (KPIs) and implement corrective actions as needed.
Oversee day-to-day operations, including services providers bookings, customer experience, and service quality.
Optimize processes to enhance efficiency and customer satisfaction.
Lead and inspire cross-functional teams, including product, marketing, technology, customer support, and business development.
Foster a collaborative and results-driven culture.
Mentor and develop team members to achieve their full potential.
Identify strategic partnerships and collaborations to expand our reach.
Negotiate and manage relationships with beauty salons, spas, make-up artists and other industry stakeholders.
Explore new revenue streams and business models.
Develop and manage budgets, ensuring financial sustainability.
Make data-driven decisions to maximize profitability.
Monitor market trends and adjust strategies accordingly.
Act as the face of BeautyBook.sa, representing our brand at industry events, conferences, and media engagements.
Cultivate relationships with influencers, industry experts, and thought leaders.
Stay abreast of technological advancements in the beauty and wellness space.
Drive digital transformation initiatives to enhance user experience and platform functionality.
Beauty Book (Bbook) is a salon booking app designed to simplify the process of scheduling beauty appointments. Website: https://Beautybook.sa
Increased Conversion Rate to 30% that led to increase the downloads by 60%.
Increased user registration by 15%.
Streamlined the booking process, reducing user friction by implementing a one-click appointment feature.
Collaborated with UX designers to enhance the app's user interface, resulting in a 40% decrease in bounce rate.
Managing Director
04ADR
Jordan
12.2018 - 08.2023
Develop and execute the company's business strategies in order to attain the goals of the board and shareholders.
Execution of regional partnerships to ensure consistent business growth.
Communicate and maintain trust relationships with customers and business partners.
Continuously focused on improving efficiency, effectiveness, and scalability.
Prepare and implement comprehensive business plans to facilitate achievement by planning cost-effective operations and market development activities.
Work closely with Microsoft entities and business partners in the region for success for successful project delivery in Digital transformation and project & Portfolio management solutions.
Working closely with business partners in sales and pre-sales activities.
Business presentations and demonstrations.
Leading project management teams, product development, services delivery, and freelancers.
Delegate responsibilities and supervise the work of team leaders and consultants by providing guidance and motivation to drive maximum performance.
Analyze problematic situations and occurrences and provide solutions to ensure company survival and growth.
Oversee the company's financial performance, investments, and other business ventures.
Research and implement new initiatives to drive revenue and lower operating costs while maintaining competitive quality products, all while delivering excellent customer support.
Manage key personnel, clients, and service providers.
Maintain the quality of products, services, customer support, and level of service in line with service level agreements and other retention strategies.
Led the digital transformation for 3 governmental agencies in Qatar and Jordan to a cloudbased SaaS platform Microsoft office 365 Project online (PPM):
1. Regulatory Authority for Charitable Activities (RACA) - MS Project Online - Qatar
2. Ministry of Education - MS Project Online - Jordan
3. Ministry of Endowments and Islamic Affairs (MOEIA) - MS Project Online - Qatar