Abdallah Sokar
Brand Manager
Jeddah,Saudi Arabia
Summary
Innovative Experienced Cardio-Metabolic and Hematology Brand Manager with diversified 4 years+ of experience in both brands and branded generics of different therapeutic classes (CVD, Diabetes, NSAIDs, PPIs, Hematology, Glaucoma and Anti-Infective) from Novartis, Sandoz, Alcon, Janssen-Cilag and Pharmacosmos pharmaceutical companies with an excellent experience in outsourcing, dealing with the principles (MAH) and portfolio management for profitability maximization, Seeking to leverage my experience with a new start in different competitive company culture to stretch my capabilities and I am very passionate to lifting up my marketing skills and sharpen the saw in a multinational company to innovate and implement new strategies and tactics to improve the healthcare system and enhance patients' quality of life.
Overview
11
11
years of professional experience
1
1
year of post-secondary education
1
1
Certification
Work history
Brand Manager
Tamer HealthCare in KSA
, Saudi Arabia
2019.07 - Current
- Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
- Accurately forecasted sales by analyzing market and customer data.
- Strategically planned and executed F2F and Digital campaigns to drive brand awareness.
- Increased engagement on Meta and CRM platforms by 65% over 2023.
- Oversaw product planning and portfolio management in different therapy areas in order to leverage company profitability.
- Prepared and administered an annual budget of $ 55M.
- Organized and delivered training sessions to Medical Reps, KAMs and DMs for new product content and technological advancements.
- Drove 30M SAR increase in revenue in 2023 financial year.
- Consulted with product development teams to enhance company portfolio and find the most lucrative brands.
Executive Medical Representative
Novartis
Cairo, Egypt
2014.11 - 2017.05
- Tracked industry trends to identify emerging patient needs and opportunities.
- Exceeded sales targets through consistent customer engagement.
- Managed 5 large hospital and 70+ Clinics.
- Followed up on outstanding payments to establish stable cash flow.
- Led team medical training to lift up their detailing skills to magnify their sales achievement in such a very tough MKT like CVS
Medical representative
Leo Pharma
Cairo, Egypt
2013.03 - 2014.11
- Exceeded sales targets in Hematology brand through consistent customer engagement.
- Managed 8 large hospital and 40+ clinics.
- Expanded client base through networking and industry research.
- Handled customer queries and complaints using analytical and diplomatic approach.
Education
Diploma - Professional Marketing
CIM (Chartered Institute of Marketing
England 2022.01 - 2022.07
Diploma - Marketing
Digital Marketer
Virtual 2019.07 - 2020.03
Bachelor's degree - pharmacy
Cairo University
2011
Skills
- Training delivery
- Category growth
- Sales tracking
- Content marketing
- Brand strategy development
- Pharmaceutical expertise
- Marketing campaign management
- Microsoft Office
- Data Analysis and Interpretation
Interests
Professional Interests
Marketing, Medical, Entrepreneurship, Business Planning and Team Building
Personal Interests
Traveling, History and exploring new cultures, Driving Cars, Padel Tennis and PS
Additional Information
- Community Pharmacist
- Re-strategizing portfolio brands to maximize the profitability during the PLC (product life cycle) with an excellent restructuring methodologies. Data Analysis: IMS data interpretation, exploring MKT opportunities and areas of development to compete perfectly through deep data analysis. Media Buying: Facebook and Instagram Ads, Marketing and Sales Funnels. Content Creation: Certified Content Marketing Specialist Customer's Life time Value: Certified Customer Value Optimization Specialist. Copywriting: Certified Direct-Response Copywriting Specialist. Microsoft Office package: Word, PowerPoint, Excel. Responsibilities Developing Marketing Plans with implementations and KPIs Top KOLs engagement with activity sales tracking Acting as Medical Manager, Handling all medical and PV queries. Developing Brochures from A-Z including medical content with
Languages
English
Advanced
Arabic
Native
Accomplishments
Track record of achievement for 4 consecutive years with above 95% Sales Achievements and above 100% MS Achievement.
Collaborated with team of 3 brand managers in development of Tamer HealthCare Pharmaceutical M&P department revenue from 200 M SAR to reach 450 M SAR in just 3 years by managing portfolio and attracting new business partners through our networking power and strategies implementation.
I have trained more than 60 Med Reps in different 6 lines in so many therapy areas
Mentored 2 of our candidates and they are now 1st line managers in multinational companies
Certification
Certified Customer Value Optimizer
Certified Content Writer
Certified Copywriter
Timeline
Diploma - Professional Marketing
CIM (Chartered Institute of Marketing
2022.01 - 2022.07
Brand Manager
Tamer HealthCare in KSA
2019.07 - Current
Diploma - Marketing
Digital Marketer
2019.07 - 2020.03
Executive Medical Representative
Novartis
2014.11 - 2017.05
Medical representative
Leo Pharma
2013.03 - 2014.11
Bachelor's degree - pharmacy
Cairo University