Hi, I’m
Abdelrahman Moawia
Digital Marketing Specialist
Riyadh,01
Timeline
Digital Marketing Manager for an event
YoungTech SA
02.2024 - 03.2024
SEO Intern
Mozn SA
10.2023 - 01.2024
Digital Marketing Strategist
361 MediaGroup
04.2023 - Current
University of Khartoum
Bachelor of Science from Computer Science
12.2019 - 10.2026
Work Preference
Work History
361 MediaGroupRiyadh, 01
Digital Marketing Strategist
04.2023 - Current
Job overview
- Assisted in developing digital marketing campaigns across social media platforms.
- Conducted market research to identify target demographics and trends.
- Supported content creation for blogs, newsletters, and online advertisements.
- Monitored and analyzed website traffic using Google Analytics tools.
- Boosted brand awareness by developing and implementing comprehensive digital marketing campaigns.
- Optimized email marketing efforts through A/B testing, segmentation, and personalized messaging.
- Advised on landing page optimization, funnel strategy, and email marketing to drive improved
customer acquisition and higher lead quality. - Achieved a ROAS of 4.5 for a BOF campaign
YoungTech SARiyadh
Digital Marketing Manager for an event
02.2024 - 03.2024
Job overview
- Developed and executed comprehensive digital marketing strategies to enhance brand visibility.
- Analyzed market trends and customer data to optimize campaign performance.
- Managed social media channels, creating engaging content to drive audience interaction.
- Collaborated with cross-functional teams to align marketing initiatives with business objectives.
- Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
- Achieved up to 1,500 leads within a highly challenging and niche target audience by refining targeting, messaging, and campaign structure.
Mozn SARiyadh
SEO Intern
10.2023 - 01.2024
Job overview
- Conducted keyword research to optimize website content and improve search rankings.
- Assisted in on-page SEO audits, identifying opportunities for content enhancement and technical improvements.
- Implemented link-building strategies, contributing to domain authority and organic traffic growth.
- Analyzed site performance using Google Analytics, providing insights to inform SEO strategies and tactics.
- Conducted comprehensive keyword research for optimized content creation and improved search rankings.
Overview
3
years of professional experience
7
years of post-secondary education
Education
University of KhartoumKhartoum
Bachelor of Science from Computer Science
12.2019 - 10.2026
University Overview
Skills
Link building
Keyword research
CRM management
Facebook ads
Content strategy
Campaign management
Customer segmentation
Google analytics
PPC advertising
Snapchat ads
Instagram ads
YouTube advertising
LinkedIn ads
Data analytics
Creative thinking
Summary
Results-driven digital marketing professional with a Computer Science background, bringing a strong analytical and problem-solving mindset to social media strategy and performance-focused campaigns. I have hands-on experience in content planning, audience targeting, and event-based lead-generation initiatives, successfully driving up to 1,500 leads from highly targeted and competitive audiences. My approach combines creative content development with data-informed decision-making, focusing on audience insights, engagement optimization, and continuous performance improvement. I am comfortable working across platforms such as Instagram, TikTok, and Facebook, and collaborating with cross-functional teams to align marketing efforts with business objectives.
Languages
English
Bilingual or Proficient (C2)
Spanish
Bilingual or Proficient (C2)
Accomplishments
Accomplishments
- Lead Generation (YoungTech SA)
Planned and executed performance-driven digital and social media campaigns for an event targeting a highly competitive and difficult-to-convert audience. Through refined audience targeting, messaging optimization, and continuous performance analysis, successfully generated up to 1,500 qualified leads, overcoming low-intent traffic and strong market competition.
- Paid Media Optimization – ROAS Improvement
Audited and optimized an existing ad account by analyzing historical campaign performance, identifying inefficiencies, and restructuring targeting and creatives. After relaunching optimized campaigns, achieved a 4× improvement in ROAS, significantly increasing return on ad spend through data-driven decision-making and continuous testing.
- Organic Social Growth Case Study – Shamayl (Digital Education Channel)
Developed and executed a content strategy for a digital education channel focused on storytelling and audience engagement. Successfully achieved high engagement rates and strong organic reach by aligning content themes with audience interests, optimizing posting formats, and leveraging platform-specific best practices.