2
Languages
19
Certification
10
Years of experience
Performance-driven Marketing Manager with 7+ years of progressive experience leading cross-functional teams, managing marketing budgets, and scaling multi-channel digital ecosystems. Expert in driving measurable campaign growth and high-impact ROI across Google Ads, Snapchat, TikTok, Meta, and X. Proven track record of aligning marketing strategies with corporate goals and national frameworks like Saudi Vision 2030, converting complex data analytics into actionable, performance-backed initiatives that maximize acquisition and organic reach.
Work History
Marketing Manager
9 Months- Lead and mentor an 8-member marketing team, aligning brand initiatives with Saudi Vision 2030 to elevate market share and luxury positioning.
- Manage seasonal and annual ad budgets, optimizing multi-channel ad spend to achieve a 3.5x ROAS across Snapchat, TikTok, and Google campaigns.
- Engineered new digital infrastructure and targeted inquiry funnels, boosting conversion from digital inquiries to qualified clinical consultations by 25%.
- Supervised strategic recruitment of Digital Transformation and Content Production specialists, reducing third-party agency dependency by 40%.
- Spearheaded high-impact seasonal campaigns with premium video content, producing a 45% increase in community engagement.
Marketing Team Leader
2 Months- Governed daily task distribution and production timelines, accelerating overall project delivery speeds by 20%.
- Deployed integrated launch plans for educational course rollouts, expanding active student enrollment by 35% via live digital campaigns.
- Constructed performance dashboards for senior management to synthesize audience insights and guide multi-channel media buying budgets.
Senior Social Media & SEO Specialist
1 Year- Restructured on-page and technical SEO architecture, metadata, and link structures, yielding a 50% increase in organic website traffic.
- Optimized YouTube channel-wide metadata, descriptions, and thumbnail CTR testing, driving a 65% surge in organic search views.
- Formulated targeted social campaigns mapping demographics across Facebook, Instagram, YouTube, and TikTok to maximize organic visibility.
Senior Social Media Specialist
3 MonthsFreelance Digital Marketer
2 Years- Implemented comprehensive personal branding strategies, transforming client workflows from offline to digital-first.
- Data Analytics: Modeled performance dashboards to track project ROI and optimize budget allocation across freelance marketing channels.
- Supervised localized paid advertising budgets, implementing performance optimization strategies that enhanced budget efficiency and campaign ROI.
- Authored creative briefs and coordinated high-impact influencer partnerships to amplify brand mentions and visibility.
Digital Marketing Coordinator
1 Year 10 Months- Coordinated digital marketing campaigns encompassing SEO/SEM, email marketing, display ads, and social media channels.
- Maintained detailed daily, weekly, and monthly tracking sheets recording advertising trends and key metrics.
Education
Bachelor of Business Administration
Skills
Strategic Leadership
Marketing Strategy
Budget Allocation & ROI Management
Team Leadership & Mentorship
Corporate PR & Event Management
Performance Marketing
Paid Media Buying
SEO/SEM
Website & YouTube Technical Audits
Analytics & Data
Google Analytics
YouTube Studio Insights
Microsoft Excel (Advanced)
Performance Dashboards
Conversion Rate Optimization (CRO)
Creative Direction
Personal Information
Title: Marketing Manager
Certification
A complete portfolio of industry-recognized certifications is available upon request, including: Google Ads, Google Analytics 4, Apple Search Ads, SEO Foundations, and Marketing Automation.
Languages
Arabic
English
Timeline
Marketing Manager
Rushd Rehabilitation Center
01.2026 - CurrentRead More
Marketing Team Leader
Bassthalk
11.2025 - 01.2026Read More
Senior Social Media & SEO Specialist
Bassthalk
11.2024 - 11.2025Read More
Senior Social Media Specialist
Pixel Media Production
08.2024 - 11.2024Read More
Freelance Digital Marketer
Self-Employed
01.2023 - 01.2025Read More
Digital Marketing Coordinator
Logicacode
03.2021 - 01.2023Read More
Canadian International College (CIC)
Bachelor of Business Administration
Read More