Summary
Overview
Work history
Education
Skills
Accomplishments
Additional Information
Languages
Timeline
Generic

Abdrabbuh AlMasabi

Riyadh,Saudi Arabia

Summary

A dedicated and achievement-oriented expert with a welldemonstrated history in both community management and leadership positions. Acknowledged by my colleagues as a diligent individual, I derive great satisfaction from my work.

Overview

4
4
years of professional experience

Work history

PANEL COMMUNITY OFFICER

NIELSEN
Riyadh
11.2022 - Current
  • Develop guideline and best practices to achieve the highest possible recruitment and retention rate allowed by the challenge posed by the local market.
  • Develop guidelines and standard procedures for the panel management to ensure that trust and cooperation are achieved with the panel households.
  • Working with the client on AD campaigns and promo materials
  • Define and be responsible for the execution of panelist engagement and retention programs.
  • Responsible for coordinating and overseeing the production of all communication materials for panelists - news, newsletters, incentives program, panelist app content panelists welcome pack materials, videos, training and tutorials.
  • Ensure that all operations procedures are carefully designed to factor in the peculiar traits of the local culture and contribute to the achievement of the expected result set by global success measure.
  • Resolving and overseeing all communication internally and externally to ensure minimum occurrence of disfunction and develop reciprocal alternative across all departments functions and develop procedures accordingly.
  • Budgeting required spending and distribution of all incentives to maintain achievement and stability.
  • Transformation and Insights global member
  • Green and Care program - Saudi Lead.

STORE/LOUNGE MANAGER/SENIOR EVENT MANAGER

Phillip Morris
Riyadh
03.2020 - 11.2022
  • Managing and guiding promoters and executives to achieve
    quarterly goals while simultaneously working towards
    accomplishing annual objectives.
  • High diligence in following up with all stakeholders
  • Evaluating prospective requirements for upcoming phase
    concerning communication descriptions, workflow adjustments, and
    necessary materials.
  • Establishing inventory measurement parameters for transfer and
    purchase orders, followed by a reevaluation of the costs. Final
    proposal will be subject to review and approval by department
    manager.

COMMUNITY/COMMERCIAL ACTIVATION SUPERVIOSR

Phillip Morris
Riyadh
03.2020 - 11.2022
  • Ensure promoters are well-informed and adequately equipped for
    campaigns while addressing their concerns.
  • Identifying and understanding unconventional channels in
    preparation for the launch of company products
  • Regularly evaluate performance, provide constructive feedback, and
    identify training requirements for promoters.
  • Analyze campaign performance, promoter activities, and customer
    feedback to create comprehensive reports.
  • Effectively spearheading the expansion of community touchpoints
    Foster a constructive team atmosphere that promotes open
    communication and unity among team members
  • Create a geographical map outlining potential high population areas
    based on related activities, and continually track both short-term
    and long-term changes
  • Developing guidelines and procedures for a smooth end-to-end
    process.
  • Supervising and documenting the progress of Key Performance
    Indicators (KPIs) as designated by department manager
  • Testing activation (Events plug-ins) prior to product launch

COMMUNITY ACTIVATION EXECUTIVE

Phillip Morris International
Riyadh
03.2020 - 11.2022
  • Provide training and oversee the progress of promoters.
    Offering constructive feedback following daily visits and ensuring
    that promoters have the essential materials to convey the intended
    message effectively
  • Organizing group outings with consumers to gather insights and
    determine the most effective activation strategies
  • Conducting trials with conventional/unconventional channels to
    evaluate the effectiveness and efficiency of communication
    materials and engagement strategies
  • Offering ongoing feedback and providing recommendations to
    improve the overall process consistently
  • Continuously monitoring competitive activities and expansions and
    sharing them with the team for awareness and analysis

Education

BACHELOR OF SCIENCE (B.S.) - ARTIFICIAL INTELLIGENCE- INFORMATION TECHNOLOGY

Saudi electronic UNIVERSITY

BACHELOR OF SCIENCE (B.S.) - MECHANICAL ENGINEERING

BOSTON UNIVERSITY - Central Connecticut State Univ

Skills

  • Building and Maintaining client relations and consumer need analysis
  • Communication - integrally and externally
  • Analyzing and developing Policies and Procedures for community engagement
  • Employees Training
  • Records Organization and Management
  • Finance and Accounting Oversight
  • Problem Anticipation and Resolution
  • Cash workflow Policies and Procedures
  • Department Oversight
  • Business Leadership
  • Customer Service
  • Staff Supervision
  • Work delegation and assigning
  • Employee Motivation and Behavioural assessment plans

Accomplishments

  • Fire Extinguisher reward to Operational Management Functions.
  • Campaign Manager to both internal and external communication channels
  • Certified Salesforce for Sales Manager by PMI
  • Communication Admin to maintain Day-to-Day flow
  • Certified Business Acumen for Project Managers
  • Lead and Transformation insights global member
  • Certified Project Management Skills for Leaders
  • Certified Sales Leadership Building
  • Certified Sales Management Foundation
  • Sales Performance Measurement
  • Sales Pipeline Management
  • Top 10 Aramco program candidate for overall performer

Additional Information

  • Held a unique position only Saudi, to establish and lead engagement techniques for acceptance rate which was successfully implemented at 94% (global success measure is 86%)

Languages

English
Native

Timeline

PANEL COMMUNITY OFFICER

NIELSEN
11.2022 - Current

STORE/LOUNGE MANAGER/SENIOR EVENT MANAGER

Phillip Morris
03.2020 - 11.2022

COMMUNITY/COMMERCIAL ACTIVATION SUPERVIOSR

Phillip Morris
03.2020 - 11.2022

COMMUNITY ACTIVATION EXECUTIVE

Phillip Morris International
03.2020 - 11.2022

BACHELOR OF SCIENCE (B.S.) - ARTIFICIAL INTELLIGENCE- INFORMATION TECHNOLOGY

Saudi electronic UNIVERSITY

BACHELOR OF SCIENCE (B.S.) - MECHANICAL ENGINEERING

BOSTON UNIVERSITY - Central Connecticut State Univ

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