Abdulaziz Al-Mutrafi
Events Management
Riyadh,01
Summary
Strategic and tactical Events Executive with more than 13 years of experience managing and motivating high-performing event teams and partners. Leads multi-discipline, multi-stakeholder professionals to deliver global, high-profile events. Tech-savvy and dynamic executive with broad expertise and experience in electronic and people-focused event promotion and execution.
Overview
14
14
years of professional experience
6
6
years of post-secondary education
8
8
Certificates
2
2
Languages
Work History
Director of Relations and Protocol
STC Group
Riyadh
10.2022 - Current
- Develop and execute international events roadmap and strategy
- Manage end-to-end more than 50 corporate event projects, ensuring alignment with company goals.
- Establish and maintain standards and protocols for interactions with VIP visitors, stakeholders, and executives
- Facilitate high-level meetings, fostering relationships and effective communication
- Established professional services and support in dynamic work environment.
- Cultivated interpersonal skills by building positive relationships with others.
Senior Manager
Sport, RISE Marketing and Commercial Consultancy
Riyadh
02.2021 - 06.2022
- Oversee sports, entertainment, and cultural projects for public and private clients, ensuring timely and efficient delivery
- Develop and implement asset commercialization strategies and communication campaigns.
- Coordinate tailored project plans to maximize profit and stakeholder satisfaction.
- Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
- Generated more than SAR 300 Million in Sponsorship deals for clients such as SPL, Ministry of Sports and Ministry of Culture.
- Evaluated hiring, firing, and promotions requests.
Senior Business Development Director
MMG, Publicis
Riyadh
01.2020 - 09.2020
- Drive business strategy and client account retention for consistent growth and targets achievement
- Create competitive event value-propositions and sponsorship packages for sports marketing products
- Head of Business Development
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Collaborated with sales and marketing departments to support client acquisition.
- Increased number of clients by 30%.
Head of Business Development
Al Hilal, Football Club
Riyadh
01.2019 - 01.2020
- Develop digital communication and branding strategies to enhance club visibility and presence
- Research and implement fan insights, perception, and positioning to improve fan experiences
- Create commercialization structures for sports and academy programs, including B2B and B2C partnership packages
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
Event Manager
Riyadh Airports Co
Riyahd
01.2018 - 01.2019
- Establish objectives and targets for internal and external events, ensuring timely execution and alignment with company vision
- Manage event execution teams and supplier relationships, enhancing operational efficiency and effectiveness
- Managed administrative logistics of events planning, event booking, and event promotions.
- Oversaw preparation and management of event budgets to deliver at or below projected costs.
- Managed 20 internal and external events in 6 months.
VP, Senior Corporate Relation Officer
National Commercial Bank
Jeddah
01.2016 - 01.2018
- Manage internal and external corporate events, adhering to branding guidelines and creating concepts
- Oversee sponsorship lifecycle management, proposal analysis, contract negotiation, and performance measurement
- Coordinate protocol management for executive-level guests, including itineraries, accommodations, and meeting arrangements
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Managed oversees events for more than 340 person from end to end.
Operations Manager
STS Sport
Riaydh
01.2013 - 01.2016
- Develop and implement start-up business strategies, focusing on brand positioning, commercial structure, and project expansion
- Lead research, planning, execution, and control of various projects, ensuring timely delivery and stakeholder satisfaction
- Set, enforced, and optimized internal policies to maintain responsiveness to demands.
- Devised processes to boost long-term business success and increase profit levels.
- Generated more than SAR 2 Millions 1st year.
Education
Bachelor of Arts - Marketing
06.2009 - 06.2012
- Elected to VP for Arab Students Club in 2010
- Awarded 2:1
Diploma - Sales & Selling Skills
06.2003 - 06.2006
Skills
Advanced computer proficiency (both PC and Mac)
undefinedCertification
Leadership & Management
Timeline
Director of Relations and Protocol - STC Group
10.2022 - Current
Senior Manager - Sport, RISE Marketing and Commercial Consultancy
02.2021 - 06.2022
Senior Business Development Director - MMG, Publicis
01.2020 - 09.2020
Head of Business Development - Al Hilal, Football Club
01.2019 - 01.2020
Event Manager - Riyadh Airports Co
01.2018 - 01.2019
Project Management
08-2017
Supply Chain Management
05-2017
Leadership & Management
02-2017
Six Sigma
02-2017
VP, Senior Corporate Relation Officer - National Commercial Bank
01.2016 - 01.2018
Microsoft Project Management
01-2013
Operations Manager - STS Sport
01.2013 - 01.2016
University of Greenwich - Bachelor of Arts, Marketing
06.2009 - 06.2012
Microsoft Office Suite
06-2005
Fundamentals of Leadership
02-2005
Advanced Communication
06-2004
Institute of Public Administration - Diploma, Sales & Selling Skills
06.2003 - 06.2006
Achievements
● Generated more than SAR 300 Million for clients such as the Saudi Football Professional League, MoC, and MoS.
● Efficiently oversaw diverse events such as Formula One, LEAP, Mobile World Congress, Ramadhan Season, Riyadh Season, and Jeddah Season Winter in Tantora.
● Created Al-Hilal F.C 1st Fans Golden Membership.
● Signed first Saudi eSport Federation partner. Of particular note, after personally securing the project, I acted as the project director for monetizing the exceedingly popular Saudi Football Professional League, the top-rated football league in MENA.
● Inked the 1st bank (Alinma Bank) and 1st Food Delivery Service (JAHIZ) as backers to the SPL.
● Coordinated 340+ personnel international events from start to finish.
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