Abdulaziz Alamr
Riyadh
Summary
Results-driven marketing professional with over 7 years of experience in the hospitality, FMCG, and E-commerce industries. Proven track record of delivering successful ATL and BTL marketing campaigns that generated measurable business impacts. Skilled in leveraging data-driven insights to develop strategic marketing plans and creative brand messaging. Expertise in communication, branding, budgeting, and product development. Strong leadership abilities with a track record of building and leading high-performing teams. Passionate about teamwork and fostering collaborative environments.
Overview
7
7
years of professional experience
Work History
Senior Marketing and Communication Manager
AlTanfeethi
01.2024 - Current
Marketing Manager
DUR Hospitality
08.2022 - 01.2024
- Oversaw all marketing activities and managed marketing teams for a portfolio of 11 hotels and 4 brands.
- Implemented streamlined procedures to ensure adherence to brand guidelines, creating a cohesive ecosystem for improved visual and written content.
- Developed and executed impactful marketing campaigns, resulting in a 10% increase in website traffic and a 3% increase in direct hotel bookings from direct channels.
- Collaborated with a global research agency and successfully obtained internal alignment to initiate a comprehensive research project for the Makrem Brand.
- Managed PR strategies and supervised execution for all hotels under the portfolio.
- Empowered and skillfully developed the marketing team, leading to improved ROIs for marketing initiatives and enhanced planning capabilities.
- Led a significant rebranding project for the largest local hotel brand (Makarem), in addition to creating a detailed rollout plan for 6 new hotels,
Category Manager
Nadec
06.2021 - 08.2022
- Took ownership of Cheese category in Nadec.
- Re-organized NPD's pipeline and ensured all NPD's are launched with a go-to-market plan for each with the right allocation of channels based on market insights.
- Reassessed and designed the cheese category identity to have consistency and relevancy with Nadec brand identity on shelf..
- Outlined a marketing campaign plan for launching Halloumi and Kashkaval cheese and created route to market plan based on customer portfolios for both NPDs.
- Lead a co-packing project for jar cheese to capture high market demand.
Brand & Strategy Manager
HungerStation
04.2020 - 06.2021
- Led an internal intensive study to revaluate the brand's value mission and visual identity.
- Collaborated with multiple creative agencies and developed multiple TVC's including an award winning TVC that aired during Ramadan of 2021.
- Analyzed brand strategy with the "delivery hero" global team and amended the long-term objectives and extended the target group's segments.
- Monitor all creatives to ensure brand guidelines is followed that helped achieve 95% brand health.
- Led the intensive negotiations and agreement with Sela and ministry of entertainment for the sponsorship and partnership in Riyadh season.
Jr. Brand Manager
Al Safi Danone
01.2019 - 04.2020
- Allocated budget strategies and volume distribution for two brands based on seasonality and marketing calenders for GCC countries.
- Asses NPDs after their launch to ensure marketing ROIs and sales target have been met.
- Conducted a pricing study of products that are expected to be impacted by the new VAT to mitigate impact.
- Manage the P&Ls and distribution strategy for each SKU.
- Contributed on a rebranding project for Activia as a part of a mega global campaign lead by Danone - Activia global team.
Assistant Brand Manager
Al Safi Danone
01.2017 - 01.2019
- Developed a strong sense of ownership and responsibility towards managed brands and SKUs.
- Led a re-innovational project for Danette topper, resulting in a remarkable 35% growth.
- Collaborated with R&D to identify new and exciting innovations based on market and consumer insights derived from in-depth consumer research and habits analysis.
- Expanded the product lineup of Danette to target and capture the adult market segment by working closely with R&D and market analytics team, leading to incremental growth.
- Initiated and managed multiple briefs to creative agencies, effectively developing successful creatives ranging from point-of-sale materials to TV commercials.
- Coordinated with the demand team to align forecasts with the marketing calendar and activities, ensuring optimal product availability on shelves.
- Monitored daily sales performance and conducted thorough analysis of under-performing SKUs, developing actionable plans for improvement.
- Maintained a comprehensive record of brand spending, ensuring the smooth execution of the marketing calendar.
Education
MBA - Global MBA
London School of Business And Finance
London, UK04.2025
BBA - Marketing
Boise State University
Boise, Idaho U.S08.2016
Skills
- Brand Management
- Strategic Planning
- Superior interpersonal skills
- Strong team player
- Project Management
- Analytical thinking & forecasting
- Product development
- Media / campaign planning
- P&L management
Timeline
Senior Marketing and Communication Manager
AlTanfeethi
01.2024 - Current
Marketing Manager
DUR Hospitality
08.2022 - 01.2024
Category Manager
Nadec
06.2021 - 08.2022
Brand & Strategy Manager
HungerStation
04.2020 - 06.2021
Jr. Brand Manager
Al Safi Danone
01.2019 - 04.2020
Assistant Brand Manager
Al Safi Danone
01.2017 - 01.2019
MBA - Global MBA
London School of Business And Finance
BBA - Marketing
Boise State University
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