ABDULAZIZ AL MUTRAFI
Summary
Visionary executive with 13+ years of experience managing high-profile events and strategic partnerships in the sports, entertainment, and cultural sectors. Recognized for a strategic and innovative approach, including pioneering augmented reality (AR) initiatives, to create exceptional guest experiences. Adept at leading cross-functional teams, aligning business goals with Vision 2030, and consistently delivering results that enhance brand visibility and drive substantial ROI.
Overview
9
9
years of professional experience
Work History
Strategic Partnership Lead Consultant (Freelancer)
Ministry of Media
07.2024 - Current
- Developed compelling partnership proposals, securing 10+ partnerships and boosting revenue by 20% in line with Vision 2030.
- Established strategic alliances with key entities like the Public Investment Fund (PIF) to enhance cross-sector collaboration in sports.
- Created a robust CRM system to manage contacts and prioritize stakeholder needs for improved strategic insights.
- Collaborated with the partnerships department to identify support areas, offering tailored solutions for socio-economic and cultural projects.
- Provided analysis and reporting on partnership progress, refining strategies based on stakeholder feedback.
Founder & Managing Director
MAZAQ Events Solutions
01.2022 - Current
- Concurrently, while Working With STC established MAZAQ Events Solutions.
- Launched the first Augmented Reality show in Saudi Football Pro League , revolutionizing fan engagement and interactive experiences which led to the increase of Roshns , our client, engagement by 30% and differentiating MAZAQ as a leader in event technology
- Forged partnerships with global tech leaders, resulting in 50% year-over-year revenue growth and enhanced competitive positioning
- Directed large-scale events with a focus on guest experience, achieving a 15% improvement in profit margins through strategic cost management.
Relations and Protocol Management Director
STC Group
10.2022 - 11.2023
- Successfully managed 70+ high-profile events, including product launches and international conferences, while reducing event costs by 10% through strategic vendor negotiations.
- Developed and implemented new VIP protocol standards that enhanced stakeholder and executive interactions, resulting in a stronger brand image and increased client satisfaction.
- Optimized operational efficiency and resource allocation, leading to a 20% reduction in the budget by renegotiating vendor agreements and minimizing waste.
- Led the execution of all events for STC and its 11 subsidiaries, including major events such as LEAP , Formula One , Riyadh Season , and Mobile World Congress.
Senior Manager
RISE Consultancy Group
02.2021 - 08.2022
- Commercialized sports, entertainment, and cultural events and assets for key clients, including the Ministry of Culture, Ministry of Sports, SEF, and NEOM , driving revenue growth and enhancing brand presence.
- Led the acquisition of the Saudi Football League's commercial consultant , securing a title sponsorship that generated SAR 300+ million in revenue and setting a new benchmark for sports sponsorships in the Saudi market.
- Spearheaded the commercialization of assets and sponsorship opportunities, significantly increasing event revenue and brand visibility.
- Built and maintained strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
Senior Business Development Director
MMG
01.2019 - 03.2021
- Started as an Event Advisory then became a full-time employee
- Increased client retention by 25% through personalized event strategies and value propositions
- Enhanced operational efficiency by 20% with automated scheduling, driving a 35% increase in recurring business
- Initiated and directed marketing and business development strategies that resulted in a 40% increase in annual revenue through high-profile events and partnerships.
- Oversaw successful execution of large-scale events such as Jeddah Season , Winter at Tantora , Ramadhan Season , Al Joharah Theatre Arena , Najm Co . events, and Souk Okaz.
Head of Business Development
Al Hilal Sport Football Club
01.2019 - 01.2020
- Started in an Advisory Role and then became a full-time employee.
- Developed and implemented strategic marketing initiatives that increased club partners by 30%, boosting overall revenue and fan base engagement.
- Leveraged digital marketing tools to enhance fan interactions and match-day experiences, resulting in heightened match attendance and media coverage.
- Negotiated and secured high-value sponsorships and partnerships that significantly improved the financial standing and market position of the club.
VP, Senior Corporate Relation Officer
National Commercial Bank, NCB
01.2016 - 01.2018
- Enhanced NCB's image through impactful events like the Saudi Banks Joint Reception in Washington, D.C., and the annual " Treasury and Corporate " conference in Barcelona and Vienna.
- Oversaw protocol management for VIP guests, ensuring dignified receptions and seamless experiences.
- Managed 35+ events annually, covering corporate, internal, and CSR initiatives with expertise in various formats.
- Created detailed post-event reports highlighting successes from strategic sponsor partnerships for future insights.
Education
Bachelor of Arts - Marketing
University of Greenwich
London, United Kingdom06.2012
Diploma - Sales & Marketing Skills
Institute of Public Administration
Riyadh, Saudi Arabia06.2003
Skills
- Leadership & Team Management: Skilled in guiding cross-functional teams to exceed performance goals
- Strategic Partnership Development: Experienced in forging alliances to elevate brand presence and achieve revenue growth
- Hospitality & VIP Protocol Management: Adept at delivering exceptional guest experiences through meticulous planning and hospitality excellence
- Innovative Event Technology Integration: Proficient in leveraging AR, VR, and other cutting-edge solutions to engage audiences and boost client satisfaction
- Strategic Planning & Execution: Skilled in aligning initiatives with organizational and cultural goals for impactful, results-driven outcomes
- Process Optimization: Expert in streamlining processes and procedures to maximize efficiency and effectiveness
Timeline
Strategic Partnership Lead Consultant (Freelancer)
Ministry of Media
07.2024 - Current
Relations and Protocol Management Director
STC Group
10.2022 - 11.2023
Founder & Managing Director
MAZAQ Events Solutions
01.2022 - Current
Senior Manager
RISE Consultancy Group
02.2021 - 08.2022
Senior Business Development Director
MMG
01.2019 - 03.2021
Head of Business Development
Al Hilal Sport Football Club
01.2019 - 01.2020
VP, Senior Corporate Relation Officer
National Commercial Bank, NCB
01.2016 - 01.2018
Bachelor of Arts - Marketing
University of Greenwich
Diploma - Sales & Marketing Skills
Institute of Public Administration
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