Accomplished professional with expertise in CRM systems, sales strategy, and performance metrics evaluation. Demonstrates proficiency in KPI tracking, contract negotiations, and budget planning. Skilled in marketing strategies knowledge and strategic planning software, with a strong background in supply chain management and team leadership. Adept at diplomatic communication and product development, aiming to leverage these skills towards impactful business growth.
Work history
Manager - North Region
4 Years 6 Months
Al Mosafer Company | Madinah, Saudi Arabia | 2021.02 - 2025.08
Directed regional sales operations across north branches, exceeding targets and gaining share.
Led and coached sales team to lift performance and hit KPIs.
Analysed sales data to spot opportunities and shape regional strategy.
Negotiated with clients and vendors to strengthen relationships and collaboration.
Organised regional meetings to align goals and increase team motivation.
Monitored staff performance, creating targeted improvement plans for individuals.
Advised senior management on facilities needs and delivered ongoing support.
Collaborated with HR, operations, marketing, and finance on regional initiatives.
Served as primary support for store managers, solving issues and maintaining compliance.
Allocated resources to maximise profits across branches.
Implemented change management initiatives to improve organisational adaptability.
Conducted performance reviews to assess employee effectiveness and growth.
Delegated tasks to maximise productivity and keep workflows moving.
Developed accurate sales forecasts for improved planning and decision-making.
Identified growth opportunities through market research and competitor review.
Built repeat-business relationships by cultivating strong client connections.
Led performance reviews to identify improvement areas for staff.
Coordinated cross-departmental collaboration to improve workflow efficiency.
Enforced safety regulations to reduce workplace accidents.
Supervised project timelines to meet completion dates.
Managed over 30 customer calls per day', or "Increased sales by 10%".
Streamlined communication channels, enhanced internal information flow.
Facilitated staff training, resulting in better customer service.
Cultivated relationships with local businesses to provide comprehensive tourist packages.
Delivered high‑quality tour operations by managing daily customer requests, coordinating with travel partners, and ensuring seamless end‑to‑end service that consistently achieved 95%+ satisfaction.
Reservation Ticketing Service
4 Years 3 Months
Al Tayyar Travel Group | Makkah, Saudi Arabia | 2004.03 - 2008.06
Managed travel bookings for flights, hotels, transport, and special requests accurately daily.
Coordinated with airlines, hotels, and partners to secure competitive rates.
Delivered personalised travel plans matched to customer preferences and budgets.
Used CRM and reservation systems to handle bookings, interactions, and updates.
Resolved customer issues, itinerary changes, and complaints professionally during disruptions.
Processed payments, issued invoices, and maintained accurate financial booking records.
Provided recommendations using strong knowledge of destinations and travel packages daily.
Completed daily operational tasks with precision in fast-paced environments.
Finished assigned tasks promptly despite challenging time constraints daily.
Acquired new skills quickly to strengthen performance in daily responsibilities.
Learned and applied new skills fast, improving efficiency and productivity.
Met daily deadlines successfully under tight time limits.
Demonstrated respect and friendliness, offering help wherever needed.
Carried out day-to-day duties accurately and efficiently in daily shifts.
Supported team by showing respect and willingness to help colleagues.
Arrived on time consistently and started work ready immediately.
Worked flexible hours, including nights, weekends, and bank holidays.
Provided friendly customer service and handled challenging situations with ease.
Managed over 50 customer per day', or "Increased sales by 10%".
Skills
CRM systems
Sales strategy
Performance metrics evaluation
KPI tracking
Contract negotiations
Budget planning
Marketing strategies knowledge
Strategic planning software
Supply chain management
Team Leadership
Diplomatic communication
Product development.
Sales strategy development
Education
Master of Business Administration - Business Administration
University Technology Malaysia | Kuala Lumpur | 2012.01 - 2014.01
Completed coursework in Professional Prospecting Skills, along with a cumulative reflecting strong academic performance.
GPA: 3.33/4
Bachelor of Arts - Tourism Management
Asia Pacific University | Kuala Lumpur | 2010.01 - 2012.01
Completed coursework in Professional Prospecting Skills, along with a cumulative reflecting strong academic performance.
GPA: 2.74/4
Diploma of Higher Education - Diploma of Travel and Tourism
Prince Abdullah Institute | Makkah | 2002.01 - 2004.01
Completed coursework in Professional Prospecting Skills, achieving an overall score, demonstrating strong academic achievement.
GPA: 86%
Personal Information
Title: SALES & OPERATION & KEY ACCOUNT MANAGER
Certification
Professional Certificate of Leadership Development Programmed 2024., Professional Certificate of Leadership & International Hospitality Management 2024., Professional Certificate of Hospitality Experience Program 2022., Professional Certificate of Human Resource Management 2016., Professional Certificate of Project Management 2015.
Accomplishments
1. Contributed to enhancing and activating AlMosafer's digital wallet by increasing adoption among corporate clients and individual users, improving the digital customer experience, supporting sales growth, and providing strategic insights and reports to senior management to guide decision-making.
2. Successfully led the North-West regional rollout of the new AlMosafer brand identity as part of the CGB transformation project, ensuring full operational readiness and alignment with Seera Group's corporate strategy.
3. Achieved a 20% increase in regional sales over three years through strategic planning, KPI optimization, performance management, and targeted market expansion initiatives.
4. Directed and developed a high-performing team of 35 employees and four business partners, strengthening accountability, operational excellence, and revenue performance.
5. Collaborated with Marketing to support travel product development and launch new sales initiatives, contributing to portfolio diversification and commercial growth.
6. Led coordination and follow-up of government projects, delivering executive-level reporting, insights, and strategic recommendations to senior leadership.
Affiliations
Member of Executive Committee in Applied College - Taibah University. Attend executive meetings, contributed to decisions, and supported policy implementation. (2022 – 2025)
Member of the world Federation Of people Management & Malaysia's HR Professional Body. After having satisfied the requirement of Council of Malaysian Institute of Human Resource Management, I was elected Concerning professional qualifications and experience. (2016 – 2019)
Languages
English
Advanced
Arabic
Native
Timeline
Manager - North Region
Al Mosafer Company
2021.02 - 2025.08Read More
Area Sales Manager
Seera Group (ALMOSAFER)
2019.07 - 2021.01Read More
Key Account Manager
Al Tayyar Travel Group
2017.08 - 2019.06Read More
Human Resource Consulting
Noor Almostqbal group SDN BHD
2014.01 - 2016.01Read More
University Technology Malaysia
Master of Business Administration from Business Administration
2012.01 - 2014.01Read More
Tour Operator Manager
Malaysian Gate Travel & Tour Sdn Bhd
2010.03 - 2012.11Read More
Asia Pacific University
Bachelor of Arts from Tourism Management
2010.01 - 2012.01Read More
Reservation Ticketing Service
Al Tayyar Travel Group
2004.03 - 2008.06Read More
Prince Abdullah Institute
Diploma of Higher Education from Diploma of Travel and Tourism
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