Summary
Overview
Work History
Education
Skills
Certification
References
Accomplishments
Timeline
Generic
Abdulaziz Musaed Bahatheq

Abdulaziz Musaed Bahatheq

Director of Strategic Initiatives
Riyadh

Summary

Accomplished and strategic Director of Strategic Initiatives with over 12 years of experience driving business transformation, omnichannel growth, and high-impact partnerships within the healthcare and retail sectors. Holds a Master’s Degree in Business Administration, with expertise in leading cross-functional initiatives, developing long-term growth strategies, and preparing organizations for IPO readiness. Demonstrates a proven track record of delivering measurable results, including over 1000% YoY digital sales growth and successful launches of innovative discount store formats. Recognized for a forward-looking leadership style that effectively aligns strategic initiatives with corporate objectives while fostering C-level relationships to unlock new revenue streams.

Overview

13
13
years of professional experience
4
4
Certifications
2
2
Languages

Work History

Director of Strategic Initiatives

Innova Health Care
09.2024 - Current
  • Spearhead an omnichannel sales strategy, covering e-commerce (website, app, WhatsApp, telesales), third-party delivery apps, and marketplace sales (Amazon, Noon).
  • Oversee new projects, such as discount stores and B2B alliances.
  • Direct company-wide initiatives in CRM, data/ERP transformation, and marketing partnerships.
  • Collaborate with C-level leadership on commercial agreements, M&A opportunities, and IPO readiness plans.
  • Managed complex projects from inception to completion, ensuring timely delivery within budget constraints.

Commercial Manager

Innova Health Care
06.2020 - 09.2024
  • Develop and implement comprehensive commercial strategies aligned with the company’s objectives.
  • Conduct market research to understand customer needs, industry trends, and competitor activities.
  • Evaluate the performance of competitors to identify areas for differentiation and innovation.
  • Identify new business opportunities, market trends, and potential partnerships to drive revenue growth.
  • Outline comprehensive business plans based on market research and data analysis.
  • Assess and analyze the commercial performance of the company to inform future strategies.
  • Negotiate and finalize business deals while staying informed about current market conditions.
  • Oversee the performance of the sales, customer service, marketing, and communication teams, ensuring alignment with strategic goals.
  • Ensure contracts comply with legal and regulatory requirements and protect the company’s interests.
  • Prepare and manage budgets for commercial activities, ensuring cost efficiency and profitability.
  • Lead the commercial team, providing guidance, training, and performance evaluations.

Commercial Team Leader

Innova Health Care
12.2019 - 05.2020
  • Supervised and guided the commercial team to achieve sales, marketing, and business development objectives.
  • Provided training, coaching, and mentorship to team members to enhance their skills and performance.
  • Developed and implemented sales strategies to achieve revenue targets and market share growth.
  • Monitored team performance and ensured alignment with company goals.
  • Conducted market research to identify opportunities, trends, and competitive dynamics in the healthcare sector.
  • Collaborated with senior management to develop strategies for entering new markets and expanding the client base.
  • Built and maintained strong relationships with key clients and stakeholders, and ensured high levels of customer satisfaction.
  • Oversaw the commercial team’s budget, and ensured optimal allocation of resources to achieve goals.
  • Prepared detailed reports on sales performance, market activities, and team achievements for review by senior management.

Sales Supervisor

Innova Health Care
09.2016 - 11.2019
  • Managed and led the sales team to achieve individual and collective sales targets.
  • Provided guidance, training, and support to enhance team performance and morale.
  • Implemented sales strategies aligned with company objectives to expand market presence and drive revenue growth.
  • Monitored and ensured adherence to sales plans and processes.
  • Tracked team performance against key performance indicators (KPIs) and sales goals.
  • Conducted regular performance reviews and provided constructive feedback to team members.
  • Maintained strong relationships with key clients to ensure high levels of satisfaction and retention.
  • Addressed customers’ concerns and resolved issues in a timely and professional manner.
  • Analyzed market trends, competitor activities, and customer needs to identify opportunities for growth.
  • Provided insights to management for strategy refinement and product development.
  • Prepared and presented detailed sales reports and forecasts to senior management.
  • Highlighted successes, challenges, and areas requiring improvement.
  • Supported the team in identifying potential customers and converting leads into sales.
  • Oversaw the allocation and use of sales resources, such as marketing materials and promotional tools.
  • Proposed new potential business opportunities.

Sales Specialist

Innova Health Care
09.2012 - 08.2016
  • Met and exceeded sales targets and quotas set by the company.
  • Built and maintained strong relationships with customers, and ensured high levels of satisfaction and retention.
  • Served as the primary point of contact for customers’ inquiries, issues, and support.
  • Developed a deep understanding of the company’s healthcare products and services.
  • Provided feedback to management regarding market conditions and customer preferences.
  • Managed the sales process, including preparing quotes, processing orders, coordinating delivery, and controlling inventory.
  • Generated regular reports for management to track Key Performance Indicators (KPIs).
  • Complied with MOH regulations.

Education

MBA - Business Administration

Alfaisal University
Riyadh, Saudi Arabia
04.2001 -

Bachelor of Science - Pharmaceutical Science

King Saud University
Riyadh, Saudi Arabia
04.2001 -

Skills

Commercial Management

Certification

Practical Category Management | NielsenIQ.

References

References are Available Upon Request

Accomplishments

  • Assigned as a key stakeholder in Enterprise Resource Planning (ERP) implementation by migrating the company’s commercial data from old to new ERP.
  • Took responsibility as a key stakeholder in the company's recent acquisitions by mapping commercial data and assigning new assortment & pricing.
  • Achieved the highest profit margin in the company's history with sustainable growth.
  • Unified all supplier agreements and implemented them in Enterprise Resource Planning (ERP).

Timeline

Director of Strategic Initiatives

Innova Health Care
09.2024 - Current

Commercial Manager

Innova Health Care
06.2020 - 09.2024

Commercial Team Leader

Innova Health Care
12.2019 - 05.2020

Sales Supervisor

Innova Health Care
09.2016 - 11.2019

Sales Specialist

Innova Health Care
09.2012 - 08.2016

MBA - Business Administration

Alfaisal University
04.2001 -

Bachelor of Science - Pharmaceutical Science

King Saud University
04.2001 -

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Abdulaziz Musaed BahatheqDirector of Strategic Initiatives