Shereen Abdou
Key account manager
Riyadh
Summary
A highly accomplished Key Account & Marketing Manager with over 4 years of experience in managing strategic client relationships and driving marketing initiatives across diverse industries. Extensive background in pharmaceutical sales, marketing strategy development, and client management for multinational corporations. Adept at leveraging in-depth market knowledge to create and execute comprehensive marketing campaigns that enhance brand presence, drive revenue growth, and strengthen customer loyalty. Proven ability to manage complex projects, lead cross-functional teams, and deliver measurable business outcomes. Possesses a deep understanding of market trends and consumer behavior, with a strong track record of aligning marketing strategies with organizational goals. Recognized for exceptional interpersonal skills, strategic thinking, and a solution-oriented approach to overcoming challenges and seizing new business opportunities.
Overview
14
14
years of professional experience
2
2
Languages
Work History
Key Account Manager
Avenda Co. (Marketing, Branding, and Event Management)
08.2018 - Current
- Client Relationship Management: Actively built and maintained long-term relationships with key clients, ensuring their needs were consistently met and exceeded.
- Event Coordination & Management: Led the organization and execution of high-profile VIP events, from conceptualization to final delivery, ensuring a seamless experience for clients and stakeholders.
- Project Management: Took full ownership of both physical and digital marketing projects, coordinating resources, setting timelines, and tracking progress to ensure on-time, within-budget delivery.
- Inventory & Purchasing Management: Responsible for managing stock intakes and overseeing all purchasing processes to ensure smooth project execution. Addressed any product shortages by collaborating with vendors and suppliers.
- Strategic Marketing Development: Created tailored marketing strategies for clients, ensuring the alignment of each campaign with business goals. Focused on both digital and traditional marketing methods to maximize reach and impact.
- Cross-functional Collaboration: Worked closely with sales, operations, and creative teams to align on deliverables and achieve company goals.
- Results & Achievements: Consistently exceeded client expectations, leading to repeat business and referrals. Managed marketing budgets effectively and consistently hit performance targets.
Driving Instructor for Females
Saudi Driving School
02.2018 - 07.2018
- Instructor for Female Drivers: Played an integral role in the empowerment of women by providing practical and theoretical driving instruction to female students.
- Program Development: Developed a structured training program that supported students in building confidence and competence behind the wheel, preparing them for the driving test.
- Community Engagement: Actively promoted the Saudi Vision for women's empowerment by participating in various outreach programs, helping to increase awareness about the importance of driving for women in Saudi Arabia.
- Student Success & Satisfaction: Successfully trained and certified many students, with feedback highlighting high levels of satisfaction and improved skills.
Marketing Supervisor
Asrar Magazine
01.2016 - 01.2018
- Campaign Leadership: Led the development and execution of marketing campaigns for the magazine, with a strong focus on healthcare and medical industries, driving visibility and engagement.
- Event Planning & Coordination: Managed high-profile university events, exhibitions, and outdoor marketing campaigns. Coordinated logistics, negotiated vendor contracts, and ensured that events were executed flawlessly, staying within budget.
- Marketing Strategy & Analysis: Developed strategies for increasing brand awareness, working closely with the sales team to ensure that all marketing initiatives aligned with business objectives.
- Client Relationships & Outreach: Fostered strong relationships with external clients, securing advertising partnerships and sponsorships for events and magazine issues.
- Successful Initiatives: Notably arranged the first-ever female test drive event in Saudi Arabia for Renault, which garnered widespread media attention and customer satisfaction. This initiative boosted brand recognition for both Renault and the magazine.
- Results & Achievements: Led successful campaigns for hospitals and medical companies, significantly increasing their visibility and sales through strategic marketing efforts.
Medical Representative
Pfizer
04.2012 - 12.2015
- Sales & Territory Management: Managed Riyadh south region and Dallah Hospital, building relationships with doctors, hospitals, and pharmacies to promote Pfizer's product portfolio.
- Sales Growth & Target Achievement: Drove product sales for Celebrex and Lyrica, achieving sales targets and outperforming competitors in the region.
- Market Research & Competitive Analysis: Conducted in-depth market research and competitor analysis to identify opportunities for sales growth and refine sales strategies.
- Client Education & Presentations: Delivered detailed product presentations and organized educational sessions for healthcare professionals to drive product adoption.
- Reports & Forecasting: Monitored sales progress, prepared reports for senior management, and provided detailed forecasts to ensure alignment with corporate sales goals.
- Awards & Recognition: Earned multiple awards, including 'Best Achiever' for Celebrex (2012) and the 'Star Award' for outstanding performance in the private sector (Dallah Hospital).
- Client Relationship Building: Established long-term, trust-based relationships with key stakeholders, ensuring repeat business and ongoing partnerships.
Education
B.S. - Pharmacy
Zagazig University
01.2004
MBA - Business
Watford University
UK 04.2001 -
Skills
Event Management & Coordination: Successfully planned and executed numerous events, ensuring client satisfaction, on-time delivery, and adherence to budgets
Strategic Sales & Marketing: Leveraged strong sales skills, market knowledge, and customer insight to craft marketing strategies that consistently resulted in increased sales and improved brand recognition
Cross-functional Collaboration: Strong communicator, working seamlessly with internal teams, clients, and external vendors to ensure the success of various projects
Negotiation & Problem-Solving: Excelled in high-stakes negotiations and resolving client issues, ensuring that both the client and the company’s needs were met
Key Account Development: Built and maintained relationships with key accounts, leading to long-term partnerships and repeat business
Timeline
Key Account Manager
Avenda Co. (Marketing, Branding, and Event Management)
08.2018 - Current
Driving Instructor for Females
Saudi Driving School
02.2018 - 07.2018
Marketing Supervisor
Asrar Magazine
01.2016 - 01.2018
Medical Representative
Pfizer
04.2012 - 12.2015
MBA - Business
Watford University
04.2001 -
B.S. - Pharmacy
Zagazig University