Partnerships leader with a proven track record in driving sponsorship growth, building strategic partnerships, and executing high-impact brand activations in the sports industry. At Al-Nassr Club Company, closed multimillion-riyal deals, led over 50 activations, and delivered significant revenue growth, transforming the club's commercial landscape. Expertise includes developing and implementing sponsorship policies, procedures, and a tiered sponsorship strategy aligned with international best practices. With a background in finance and sport marketing, combines strategic thinking, negotiation skills, and operational excellence to drive measurable impact and foster long-term relationships with top-tier brands.