Abdulilah Alahmary

▪ Led Market Research & Consumer Insight Initiatives
Identified emerging consumer trends and behavioral patterns to inform data-driven brand strategies and long-term growth plans across the Snacks portfolio.

▪ Executed End-to-End Marketing Plans
Developed and implemented comprehensive marketing strategies across all PepsiCo PC Snack brands, ensuring alignment with cross-functional objectives and commercial priorities.

▪ Drove Strategic Product Development
Created bespoke positioning frameworks and strategic concept documents to guide product innovation, future pipeline ideation, and portfolio expansion.

▪ Managed Strategic Brand Partnerships
Led partnerships with local and global collaborators to co-create unique brand experiences, enhance market relevance, and drive consumer engagement.

▪ Led 360° Integrated Campaign Development
Spearheaded full-funnel campaigns for key product launches, driving category leadership, brand visibility, and measurable impact at both retail and consumer levels.

▪ Delivered High-Impact Marketing Assets
Oversaw the creation of targeted promotional materials for trade shows, sales rallies, and B2B events — boosting brand presence and supporting commercial engagement.

▪ Oversaw Brand Experience Transformation
Led the strategic design and implementation of on-ground and digital experiences across KAFD, elevating the brand from a real estate project to an experiential destination.

▪ Directed Citywide Wayfinding Strategy
Managed the end-to-end development of KAFD’s navigation system, including:

• Google Maps integration and digital optimization
• A network of 17,000+ physical signs across pedestrian, vehicular, and indoor environments
• Deployment of a seamless indoor/outdoor digital wayfinding experience

▪ Led Scalable Naming & Brand Architecture
Developed and governed the nomenclature system for 7 zones, 30+ streets, and 90+ assets, ensuring brand consistency across all urban touchpoints.

▪ Shaped Strategic Business Development
Led the creation of strategic presentations, business narratives, and stakeholder engagements to support investment, expansion, and partner alignment.

▪ Project Lead – Noor Riyadh 2023
Directed KAFD’s participation in a globally recognized event, managing cross-functional teams and logistics that resulted in two Guinness World Records and 100K+ visitors.

▪ Headed Strategic Partnerships – Riyadh Fashion Week
Secured and managed high-profile partnerships, overseeing the execution of 30+ fashion shows within KAFD and reinforcing the district’s cultural positioning.

▪ Led Citywide Activation
Planned and delivered a four-month activation strategy, overseeing 15 large-scale events and driving footfall of over 1.5M visitors.

▪ Led Citywide Hoarding Design Strategy
Oversaw the rebranding and redesign of KAFD’s retail and F&B hoardings. Identified key deficiencies across zones and implemented actionable design and communication solutions to elevate commercial presence.

▪ Managed Agency & Vendor Operations
Coordinated closely with creative agencies, production vendors, and internal teams to ensure timely rollout of marketing collateral and visual assets.

▪ Established Centralized Content Management Hub
Developed and launched a structured content repository to monitor, track, and manage KAFD’s digital assets, improving internal workflows and access across departments.

▪ Produced Quarterly Market Intelligence Reports
Led the analysis and benchmarking of global commercial real estate trends, delivering insights to support KAFD’s positioning and strategic planning.

▪ Spearheaded KAFD’s Communication Development
Played a core role in shaping early brand messaging and communication structure, supporting the foundation of KAFD’s long-term brand narrative.

▪ Led 50+ High-Level VVIP Tours
Planned and facilitated tours for senior government officials, global investors, and private sector leaders — reinforcing KAFD’s positioning as a flagship destination for business and lifestyle destination.

Campaign & Activation Support: Assisted in the planning and execution of marketing campaigns, activations, and conducted holistic data analysis to inform strategy.