Abdulkarim Abdullah
Riyadh
Summary
Dynamic marketing specialist with proven expertise in advertising, brand management, and strategic planning. Adept at analyzing market trends, targeting ideal demographics, and leveraging innovative tools to execute impactful campaigns. Skilled in project management, fostering corporate communication, and driving sustainable marketing initiatives.
Overview
3
3
years of professional experience
2023
2023
years of post-secondary education
1
1
Certification
Work history
Senior marketing specialist
Ministry of Municipalities and Housing
Riyadh, Riyadh Region
08.2025 - Current
- Developing and executing integrated marketing plans for the digital and media presence of H.E. Mr. Majid Al-Hogail across various media and digital channels.
- Managing the appearance strategy and public image of H.E. with a carefully crafted focus on portraying him as an achiever, a people-centric leader, and a visionary.
- Designing marketing strategies for H.E.’s participation in local and international exhibitions and events, including Cityscape Global and the Kingdom’s Budget 2030 Forum.
- Coordinating with partner marketing agencies and ecosystem entities, including Balady, Sakani, the General Authority for Real Estate, and other relevant stakeholders.
- Overseeing the day-to-day operations of H.E.’s public presence, including coordination, follow-up, content creation, publishing, monitoring, and performance analysis.
Marketing Specialist
REP Agency
Riyadh
03.2024 - 12.2025
- Developing and executing comprehensive marketing strategies aligned with organizational goals.
- Implemented successful international marketing strategies across diverse markets, including Africa, North America, Europe, and China.
- Managing relationships with stakeholders to enhance corporate communication and internal marketing initiatives.
- Conducting market research to identify trends and opportunities for growth.
- Managed government campaigns focused on public awareness and community engagement, both locally and internationally.
Marketing and PR Officer
Marketers Space Community
Jeddah
08.2022 - 10.2024
- Enhancing brand storytelling by creating high-quality marketing content and collateral.
- Attracting top talent and fostering active digital communities to strengthen engagement.
- Optimized brand storytelling, supporting development of high-quality marketing content and collateral.
Marketing Specialist
Miero Marketing Agency
Makkah
03.2023 - 07.2023
- Developed and Created and implemented comprehensive marketing strategies for cafés, restaurants, and small retail stores to enhance brand visibility and drive customer engagement.
- Improved social media by regularly updating content and creating interactive strategies.
- Performed brand analysis using customer research to gather actionable insights.
Marketing Planner, Copywriter
Brand details Agency
Jeddah
08.2022 - 01.2023
- Designed customer experiences to improve satisfaction and loyalty.
- Planned, implemented, and monitored promotional activities.
- Wrote compelling content for promoting products or services, focusing on grabbing attention and driving engagement.
Education
Bachelor's degree - Marketing
Umm Al-Qura University
MakkahSkills
- SEO
- Paid Ads
- Social media strategy
- Market research and trend
- Graphic design
- Google analytics
- Microsoft office
- Presentation writing and designs
- Marketing tools
- AI tools
- Sales skills
- Communication Skills
- Leadership
- Problem-Solving Skills
- Interpersonal Skills
- Analytical Skills
- Time Management
- Stress Management
- Team Collaboration
- Customer Service
Certification
- Digital marketing | Google | 2023
- Digital analyzes | Edraak | 2022
- CDMP | Digital Marketing Institute | 2023
Languages
Arabic
English
Timeline
Senior marketing specialist
Ministry of Municipalities and Housing
08.2025 - Current
Marketing Specialist
REP Agency
03.2024 - 12.2025
Marketing Specialist
Miero Marketing Agency
03.2023 - 07.2023
Marketing and PR Officer
Marketers Space Community
08.2022 - 10.2024
Marketing Planner, Copywriter
Brand details Agency
08.2022 - 01.2023
Bachelor's degree - Marketing
Umm Al-Qura University