ABDULLAH ALDAYEL
Riyadh,Saudi Arabia
Summary
Marketing and communication specialist with strong experience in digital content, influencer marketing, and brand campaigns. Skilled in creating and managing projects for major brands, leading teams, and producing content that connects with audiences. Over my career, I have delivered successful campaigns across Saudi Arabia and the MENA region, helping brands grow their presence and engagement. Known for combining creative ideas with clear strategy to achieve real results.
Overview
9
9
years of professional experience
Work History
Sr. Communication Manager
UTURN Entertainment
Riyadh
02.2024 - 02.2025
- Building strong client relationships by aligning offerings with their objectives.
- Leading team meetings to strategize and address challenges.
- Overseeing campaign execution and ensuring seamless collaboration.
- Creating post-campaign reports to evaluate performance and suggest improvements.
- Identifying opportunities that align with the company's vision.
- Delivered high-quality campaigns using creative planning strategies.
Account Manager
Extend Agency
Riyadh
06.2022 - 01.2024
- Creating and presenting creative marketing strategies.
- Developing creative proposals for several clients.
- Creating and launching successful marketing campaigns.
- Negotiated budgets and project prices with several clients.
- Leading account management team consisting of 6+ accounts.
- Contacting clients daily and resolving business issues.
- Set meetings with upper management to recap clients' statuse.
- Setting up KPIs and targets to gauge performance on a monthly basis.
- Creating creative proposals for clients, in addition to monthly reports.
- Leading the marketing team consisting of 8 employees.
- Planning social media campaigns and creating media buying strategy.
Account Manager
Bona Fide
Riyadh
06.2021 - 02.2022
- Managing digital platforms including social media, CRM, website and app.
- Managing a marketing team consisting of 5 employees and 2 agencies.
- Aligning with e-commerce team on promotions and optimizing content.
- Setting up KPIs and targets to gauge performance on a monthly basis.
Senior Social Media Manager
Modern Electronics
Riyadh
12.2020 - 06.2021
- Creating social media strategy and setting up KPIs.
- Planning digital campaigns.
- Handling team management and crisis management.
- Managing social media accounts e.x. Alsafi, UMC, Dominos, Fly Nas, Careem.
Account Manager
TMD
Riyadh
03.2018 - 12.2020
Digital Media Specialist
Ghaliah
Riyadh
04.2017 - 03.2018
- Planning paid campaign and media strategy.
- Handing fluencer marketing and ROI measurement.
- Handling team management and reporting.
Marketing Executive
X-Element
Riyadh
01.2016 - 04.2017
- Handing social media accounts management and influencer marketing.
- Creating content and creative posts collaboration with design team.
Education
Bachelor of Business Degree -
AOU
Riyadh, KSASkills
- Client Management
- Ai Marketing Tools
- Market Research
- Marketing Strategies
- Social Media
- Digital Media Buying
- Google Analytics
- Creative
- Creative Concepts
- Graphic Design
- Content Creation
- Video Production Planning
- Brief
- Brainstorming
- Sketch Art
- E-Sport
- Strategic communication
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Accomplishments
- Planned and executed a campaign for Jarir that helped sell all the stock they have in less than a month with over 2M impressions reached.
- Planned for UMC cars sales campaign and got 1:10 conversion rate.
- Orchestrated an influencer campaign for Mix Marks that resulted in a 'sold out' of a full stock in one day.
- Planned and executed a global campaign for Saudi Football League and gathered 1+ trillion Impressions.
- Mentored and guided 20+ other divisions employees into becoming future marketers.
Languages
Arabic
Native
English
Advanced
Timeline
Sr. Communication Manager
UTURN Entertainment
02.2024 - 02.2025
Account Manager
Extend Agency
06.2022 - 01.2024
Account Manager
Bona Fide
06.2021 - 02.2022
Senior Social Media Manager
Modern Electronics
12.2020 - 06.2021
Account Manager
TMD
03.2018 - 12.2020
Digital Media Specialist
Ghaliah
04.2017 - 03.2018
Marketing Executive
X-Element
01.2016 - 04.2017
Bachelor of Business Degree -
AOU
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