ABDULLAH ALDAYEL
Riyadh,Saudi Arabia
Summary
Marketing and communication specialist with strong experience in digital content, influencer marketing, and brand campaigns. Skilled in creating and managing projects for major brands, leading teams, and producing content that connects with audiences. Over my career, I have delivered successful campaigns across Saudi Arabia and the MENA region, helping brands grow their presence and engagement. Known for combining creative ideas with clear strategy to achieve real results.
Overview
9
9
years of professional experience
Work history
Sr. Communication Manager
UTURN Entertainment
Riyadh
2024.02 - 2025.02
- Building strong client relationships by aligning offerings with their objectives.
- Leading team meetings to strategize and address challenges.
- Overseeing campaign execution and ensuring seamless collaboration.
- Creating post-campaign reports to evaluate performance and suggest improvements.
- Identifying opportunities that align with the company's vision.
- Delivered high-quality campaigns using creative planning strategies.
Account Manager
Extend Agency
Riyadh
2022.06 - 2024.01
- Creating and presenting creative marketing strategies.
- Developing creative proposals for several clients.
- Creating and launching successful marketing campaigns.
- Negotiated budgets and project prices with several clients.
- Leading account management team consisting of 6+ accounts.
- Contacting clients daily and resolving business issues.
- Set meetings with upper management to recap clients' statuse.
- Setting up KPIs and targets to gauge performance on a monthly basis.
- Creating creative proposals for clients, in addition to monthly reports.
- Leading the marketing team consisting of 8 employees.
- Planning social media campaigns and creating media buying strategy.
Account Manager
Bona Fide
Riyadh
2021.06 - 2022.02
- Managing digital platforms including social media, CRM, website and app.
- Managing a marketing team consisting of 5 employees and 2 agencies.
- Aligning with e-commerce team on promotions and optimizing content.
- Setting up KPIs and targets to gauge performance on a monthly basis.
Senior Social Media Manager
Modern Electronics
Riyadh
2020.12 - 2021.06
- Creating social media strategy and setting up KPIs.
- Planning digital campaigns.
- Handling team management and crisis management.
- Managing social media accounts e.x. Alsafi, UMC, Dominos, Fly Nas, Careem.
Account Manager
TMD
Riyadh
2018.03 - 2020.12
Digital Media Specialist
Ghaliah
Riyadh
2017.04 - 2018.03
- Planning paid campaign and media strategy.
- Handing fluencer marketing and ROI measurement.
- Handling team management and reporting.
Marketing Executive
X-Element
Riyadh
2016.01 - 2017.04
- Handing social media accounts management and influencer marketing.
- Creating content and creative posts collaboration with design team.
Education
Bachelor of Business Degree -
AOU
Riyadh, KSASkills
- Client Management
- Ai Marketing Tools
- Market Research
- Marketing Strategies
- Social Media
- Digital Media Buying
- Google Analytics
- Creative
- Creative Concepts
- Graphic Design
- Content Creation
- Video Production Planning
- Brief
- Brainstorming
- Sketch Art
- E-Sport
- Strategic communication
Websites
Accomplishments
- Planned and executed a campaign for Jarir that helped sell all the stock they have in less than a month with over 2M impressions reached.
- Planned for UMC cars sales campaign and got 1:10 conversion rate.
- Orchestrated an influencer campaign for Mix Marks that resulted in a 'sold out' of a full stock in one day.
- Planned and executed a global campaign for Saudi Football League and gathered 1+ trillion Impressions.
- Mentored and guided 20+ other divisions employees into becoming future marketers.
Languages
Arabic
Native
English
Advanced
Timeline
Sr. Communication Manager
UTURN Entertainment
2024.02 - 2025.02
Account Manager
Extend Agency
2022.06 - 2024.01
Account Manager
Bona Fide
2021.06 - 2022.02
Senior Social Media Manager
Modern Electronics
2020.12 - 2021.06
Account Manager
TMD
2018.03 - 2020.12
Digital Media Specialist
Ghaliah
2017.04 - 2018.03
Marketing Executive
X-Element
2016.01 - 2017.04
Bachelor of Business Degree -
AOU