With over 10 years of experience in research and development as an engineer, I have discovered my passion for marketing and business development, particularly in the food and beverage industry. I have actively contributed to the establishment and growth of prominent brands in the Kingdom and the Gulf region. This extensive expertise led me to join The Chefs application in 2022 as the Head of Marketing and Business Development, a role I have been dedicated to ever since.
Throughout my career, I have successfully implemented result-oriented marketing strategies that have fueled business growth for the companies I have worked with. My diverse background, encompassing engineering, research, and brand creation, equips me with a unique perspective in the field of marketing and business development.
I have been instrumental in driving marketing strategies and business development. I oversee brand management, digital marketing, advertising, and market expansion.
During my tenure, I have successfully implemented innovative campaigns that have contributed to the application's growth and success. Leading a talented team, I collaborate across departments
to execute effective marketing strategies.
A key achievement has been establishing a strong brand position in
a competitive market, increasing brand awareness, user engagement, and customer acquisition.
Leveraging data-driven insights, I identify market trends, customer preferences, and competitor analysis to make informed decisions.
Digital marketing tactics, such as social media campaigns and influencer partnerships, maximize our online presence and drive user acquisition.
I also foster strategic partnerships with stakeholders, including restaurants and culinary influencers, to enhance credibility and expand our user base.
Overall, my role as Director of Marketing focuses on driving brand growth, enhancing user experience, and keeping The Chefz at the forefront of the market.