Abdullah Alsanbi

- Lead the end-to-end sales function for Nawras ERP (HCM and Finance) targeting SMBs, large enterprises, and government entities.

- Develop and execute strategic sales plans aligned with business objectives, market trends, and quarterly revenue targets.

- Manage and mentor a high-performing sales team, setting KPIs, monitoring performance, and guiding pipeline development.

- Oversee the entire sales cycle from lead generation and qualification to proposal development, negotiation, and closing.

- Coordinate closely with marketing, pre-sales, and product teams to align go-to-market initiatives and enhance customer engagement.

- Conduct market and competitor analysis to refine pricing strategies, messaging, and product positioning.

Participate in government tenders and manage proposal submissions through platforms like Etimad.

- Promote a transition from Sales-Led Growth (SLG) to Product-Led Growth (PLG) by supporting demo automation, onboarding flows, and client self-service readiness.

- Represent the company at expos and industry events to generate new business opportunities and build strategic relationships.

- Managed the full B2B sales cycle for Nawras ERP (HCM and Finance), targeting small, mid-size, large enterprises, and government organizations.

- Delivered tailored product demonstrations and consultations to HR, Finance, and IT decision-makers.

- Built a qualified lead pipeline through outreach, field engagement, and CRM-based tracking and follow-up.

- Created and negotiated commercial proposals, contracts, and license agreements for SaaS subscriptions.

- Coordinated closely with pre-sales and implementation teams to ensure alignment on client requirements and project scopes.

- Provided ongoing client support and account management, leading to strong retention and upsell opportunities.

- Achieved and exceeded monthly and quarterly sales targets through disciplined pipeline management and strategic client engagement.

- Managed HR operations across three companies, including employee benefits, health insurance, training programs, and performance evaluations.

- Led talent acquisition efforts, recruiting skilled staff and managing onboarding to meet organizational needs across all companies.

- Advised department heads on employment law, contract terms, and workforce planning strategies.

- Developed and introduced new HR and sales solutions to improve efficiency and support business growth.

- Actively participated in sales operations by identifying new opportunities and supporting client engagement initiatives.

Coordinated with manpower agencies and the Ministry of Human Resources to source and mobilize new workers as required.

- Supported executive decision-making and ensured alignment of HR functions with company objectives.

- Identified and engaged potential clients interested in purchasing or investing in residential and commercial real estate properties.

- Prepared and delivered persuasive presentations and property tours to highlight key selling points and investment potential.

- Built and maintained relationships with clients, brokers, and property developers to expand the company’s market reach.

Collaborated with the marketing team to promote listings and generate qualified leads.

- Utilized CRM tools to manage client data, track communications, and follow up on inquiries to ensure timely responses and conversions.

- Assisted clients throughout the sales process, from initial inquiry to contract negotiation and closing.

- Supported executives with daily operations, reporting, and HR process optimization.

- Recruited, trained, and onboarded staff while maintaining updated personnel records and documentation.

- Managed and updated the Performance Management System (PMS) to track employee objectives and evaluations.

- Monitored and reviewed daily staff tasks and activities to ensure alignment with departmental goals.

- Developed and enforced administrative workflows to improve accuracy and efficiency.

- Identified real estate properties and client prospects in need of construction or renovation and initiated outreach.

- Sourced renovation opportunities from companies and homeowners, offering interior services such as wall repairs, flooring, and finishing.

- Focused primarily on field-based client acquisition and established partnerships with businesses to expand service reach.

- Supervised renovation project execution to ensure delivery met expected quality standards and timelines.

- Assisted the General Manager (Owner) with various operational and administrative tasks as needed.

- Developed public campaigns and boosted revenue through strategic relationship building.