Abdullah Khaled Alhunishal

• Founded one of the first agencies in Saudi Arabia specialized exclusively in F&B marketing, developing a tailored service model focused on critical success factors for restaurant growth, and building the company’s structure and team accordingly through iterative improvements.
• Scaled operations to manage over SAR 1 million in monthly marketing budgets, overseeing strategy development, budget allocation, media planning, and full campaign execution.
• Built and led a high-performance team, transitioning the agency from centralized operations to a scalable, team-driven structure.
• Delivered outstanding results for key clients:

Kitami Sushi: Developed and led strategic marketing campaigns, resulting in a 40% increase in sales and achieving over 5x return on marketing investment.

NAZ Bukhari: Managed marketing efforts across 32 branches, executing six successful campaigns and establishing a strong, ongoing partnership.

Dominos “Date Pizza” Campaign: Collaborated with partner agencies to shape the marketing direction, design key events, and lead promotional planning.

• Founded the brand from the ground up with a clear strategy aimed at international scalability, developing a product portfolio and brand identity aligned with a phased expansion plan (local, regional, global).
• Opened B2B sales channels early, securing partnerships with major government initiatives, including the Ministry of Tourism (Germany exhibition) and the Ministry of Culture (Founding Day celebration).
• Achieved an average 8x return on marketing spend and sustained 50% monthly sales growth post-launch, leading to rapid expansion into three retail locations and a central kitchen within one year — all accomplished without additional capital investment.

• Led the repositioning and strategic development of the Mandi Mjeed brand, redefining product lines, customer segments, and expansion plans to establish a robust marketing foundation.
• Developed and launched a new seasonal product for winter dining, increasing evening sales by 30% and diversifying customer purchase behavior.
• Achieved a 230% increase in individuals sales within four months, surpassing the main competitor and driving expansion to four branches with more openings planned.
• led the launch of a new Bukhari brand, Bukhari Akhter, including brand concept development, marketing strategy, and full communication planning.

• Led the development of a comprehensive product strategy for the “CHKN” brand’s Kids Meal offering, following extensive market research and aligning product design with brand objectives.
• Designed and executed a branch opening communication strategy that achieved outstanding success, leading to its adoption as the official model for all subsequent store openings.

• Led the development and execution of a comprehensive three-year brand strategy and an annual operational plan for Masaf, the company’s flagship brand.
• Collaborated with a Michelin-starred level chef to enhance products, resulting in the successful launch of full menu update that exceeded performance targets.
• worked on a new and innovative Bukhari brand, Bukhari Khan, leading all aspects of brand communication strategy, slogan creation, target audience definition, and creative directions.

• Collaborated with creative teams to deliver compelling messaging for diverse campaigns, expanding exposure to cross-industry marketing practices.

• Developed creative content for advertising and social media platforms, contributing to Masaf becoming the most-followed and highly-engaged restaurant brand of its time, surpassing 200K followers and generating over 100 million ad impressions.
• Participated in the creative development for PW Awards nominations, securing First Place for “Best Marketing Product” in 2018 and Third Place in 2020 for the innovative “Masaf Waleema” product, competing successfully against major brands including Saudia Airlines.