ABDULLAH SANAD AL-SULAMI
Jeddah
Summary
Strategic and results-driven Corporate Communications & Public Relations professional with 8+ years of experience in brand positioning, stakeholder engagement, and executive communications across corporate and consulting sectors. Proven expertise in media relations, leadership visibility, reputation management, and communications strategy execution for high-profile organizations. Adept at budget management, cross-functional collaboration, and international media engagement. Certified in PMP, RMP, SFC, SSYB, bringing strong business acumen, project leadership, and risk management skills. Fluent in Arabic and English, with experience supporting organizations through transformational initiatives.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Public Relations Manager
Professional Ambassadors Institute
02.2024 - Current
- Lead the development and execution of corporate communications strategy, aligning PR campaigns with business objectives.
- Manage external communications including media interviews, press releases, executive messaging, and owned/paid media channels.
- Draft and deliver leadership communications (speeches, announcements, op-eds, quotes), ensuring alignment with organizational priorities.
- Oversee annual PR budgets, resource allocation, and ROI reporting, ensuring cost-effective campaign execution.
- Supervise a team of specialists, enhancing content quality and ensuring alignment with brand guidelines.
- Strengthen relationships with local and international media outlets, securing coverage across tier-one and trade platforms.
- Support organizational transformation by shaping communications around innovation, sustainability, and mobility-focused initiatives.
Public Relations Administrator (Corporate Communications Support)
Almabani General Contractors
07.2017 - 02.2024
- Supported the corporate PR function with drafting press materials, internal announcements, and executive messaging.
- Assisted in corporate events, sponsorships, and community engagement programs aligned with visibility and sustainability objectives.
- Managed media monitoring and reporting, analyzing coverage and sentiment to inform communications strategy.
- Coordinated with international contractors and stakeholders, ensuring consistent corporate messaging across markets.
- Contributed to crisis and issue communications, including support for COVID-19 response projects in collaboration with the King Abdulaziz International Airport.
- Ensured seamless cross-functional collaboration between communications, HR, and leadership teams to support reputation management.
Education
Diploma - Applied Computing & Network Technology
King Abdulaziz University
Jeddah05.2025
Bachelor’s Degree - Public Relations
King Abdulaziz University
Jeddah09.2021
Skills
- Corporate & Executive Communications
- Media Relations (Local, Regional & International)
- Strategic Storytelling & Thought Leadership
- Sponsorship & Event Strategy
- Brand Protection & Crisis Communication
- Budget Management & ROI Analysis
- Stakeholder & Government Relations
- Social Media Strategy & Analytics
Accomplishments
• Spearheaded cost-optimization initiatives, achieving a $20K reduction in project expenses by negotiating with vendors and driving efficient resource allocation.
- Led the development and rollout of an ERP system, integrating core business functions and enhancing organizational performance.
- Directed the design and implementation of a customized accounting program, improving financial controls, reporting accuracy, and decision-making efficiency.
- Drove brand growth and market presence through strategic marketing efforts and proactive brand management initiatives.
Certification
- Project Management Professional (PMP)
- Risk Management Professional (RMP)
- Accounting Fundamental (CFI)
- Scrum Fundamentals Certified (SFC)
- Six Sigma Yellow Belt (SSYB)
LANGUAGES
Arabic: Native
English: Proficient (IELTS Academic – Band 5)
BOOTCAMP
- The complete SQL Bootcamp | Udemy
- R Programming A-Z | Udemy
Software
MS Office Suite, ERP Systems, CRM Tools, Social Media Management Platforms, Analytics Tools
Timeline
Public Relations Manager
Professional Ambassadors Institute
02.2024 - Current
Public Relations Administrator (Corporate Communications Support)
Almabani General Contractors
07.2017 - 02.2024
Diploma - Applied Computing & Network Technology
King Abdulaziz University
Bachelor’s Degree - Public Relations
King Abdulaziz University
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