Summary
Overview
Work History
Education
Skills
Certification
Personal Information
Timeline
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ABDULLAH YASAWY

AlKhobar

Summary

I'm a Saudi national and a multilingual storyteller with fluency in more than four languages. Marketing, design, hospitality, and social media aren't just what I do, they're how I bring ideas to life. I love building brands that people remember, crafting content that sparks conversation, and creating experiences that leave a mark. From shaping marketing strategies to launching/ managing new products and brands, I focus on making every campaign and marketing message meaningful, seamless, and built to last. Whether it's managing a brands assets, working with a team on a complex project, driving social buzz, fine-tuning a brand's identity, or turning a campaign or concept into something real, I believe the best work happens when creativity meets purpose. Beyond work, you'll probably find me exploring the desert in my 4x4, enjoying a perfectly brewed cup of coffee, or diving into books on productivity and self-improvement. I value meaningful connections, culture, and the art of storytelling. Even when i'm off, whether in travels, business trips, branding projects, or life itself. Always up for a challenge and fueled by creativity, curiosity, and a drive to make things better.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Co-Founder & Marketing Lead

Anis
01.2025 - Current
  • Company Overview: We're focused on creating a seamless experience for pet owners while fostering a community where sitters are valued, trusted, and passionate about animal care.
  • We're focused on creating a seamless experience for pet owners while fostering a community where sitters are valued, trusted, and passionate about animal care.

Creative Director, Marketing Lead & Product Manager

Promotion Efficiency & Zahma Ola
Khobar
01.2023 - 01.2025
  • Led the revamp of marketing operations, introducing quarterly content calendars, corporate communication plans, revamp of social media plans and introduced strategic workshops for team members to boost creative output and efficiency.
  • Spearheaded digital campaigns & influencer outreach ensuring alignment with business goals.
  • I also worked on key events for clients such as Aramco's EXPEC Arc division, Ghawar/ Abqaiq (North Division) through media which included communication plans, video/photo & design directions.
  • Notable Clients/Projects: Aramco, SLIC, Riyadh & Khobar Municipality

Creative Director & Marketing Manager

Marabih Investment Holding
Khobar
01.2019 - 01.2023
  • Established the first-ever marketing department in the company's history, overseeing the branding and online & offline marketing efforts of seven F&B brands, including Bunista Roastery, Jamoka, Oka Café, Pizza Station, Ebdaat Central Kitchens, Kafa Green Coffee Suppliers and TechShop.
  • Spearheaded strategic marketing campaigns that led to measurable business growth, including the rebranding and relaunch of Jamoka Café, In this, I led a marketing transformation that increased daily revenue from 800 SAR to approx 29,000 SAR achieving a 3,525 % growth through strategic rebranding, targeted campaigns, and operational optimizations.
  • This success expanded the brands presence from 2 to 6 locations within the kingdom and within 6 months due to a high-impact marketing plan blending online and offline strategies.
  • Led Bunista Roastery's international presence, serving as Marketing Manager and Head of Media & PR at the World Barista Championship in Milan, Italy, marking Saudi Arabia's first-ever specialty coffee roastery to represent the Kingdom on an international stage.
  • Built professional industry connections, enabling participation in national and international events such as Expo Riyadh and fostering strategic partnerships.
  • Notable Clients/Projects: Bunista Roastery, Jamoka Cafe, Kafa Green Suppliers

Project Manager / Graphic Designer

Abyat AlNaseem Holding
Dammam
01.2019 - 12.2019
  • I led the marketing and social media direction for one of Dammam's first F&B startups specializing in cloud kitchens and QSR concepts.
  • During my tenure, I managed the branding, digital presence, and promotional strategies for seven concepts, including Streat, The Exit Diner, 8 Portions, Baking Up, Tie, Scrunch, and The King Fahad Life Park.
  • My role encompassed influencer relationship management, content curation, social media strategy, photography, branding, and packaging design, ensuring each concept had a strong market presence.
  • I also developed performance reports to optimize engagement and marketing effectiveness.
  • My time at Abyat AlNaseem provided a strong foundation in startup growth, brand positioning, and digital marketing execution within the F&B industry.
  • Notable Clients/Projects: King Fahad Life Park, Streat, 8 Portions

Editorial Writer

Destination KSA
Dhahran
01.2018 - 12.2018
  • Wrote engaging articles on emerging trends, tourism, lifestyle, and food, capturing the essence of local and global experiences.
  • Expanded my skill set by assisting on magazine photoshoots, contributing to paid articles, and brainstorming with the creative team to develop fresh, compelling content for blogs and editorials.
  • Notable Clients/Projects: AlMosafer App & Khobar Municipality

Education

BA - English Language & Literature

Arab Open University

Skills

  • Marketing Strategy
  • Social Media
  • Content Creation
  • Hospitality Marketing
  • F&B Marketing
  • Campaign Management
  • Brand Activation
  • Multilingual Communication
  • Digital Advertising
  • Brand Development
  • Crisis Communications
  • Corporate Communications
  • Design Philosophy
  • Leadership
  • Team Management
  • Brand Management
  • Adobe Creative Cloud
  • Paid Advertising
  • Martech
  • Automation
  • Influencer Marketing
  • Partnership Management
  • Copywriting
  • Storytelling
  • Crisis Management
  • Public Relations
  • Media Outreach
  • B2B Marketing Strategy
  • B2C Marketing Strategy
  • Photography
  • Videography

Certification

  • Luxury Hospitality Brand Management, Saudi Ministry Of Tourism
  • Che Management, AlFaisal University | KLD
  • Corporate Communications, University of California Irvine
  • Principles of Public Relations, University of Colorado Boulder
  • Ad Manager Certification, Snapchat
  • Ads Manager Certification, Таток

Personal Information

Nationality: Saudi

Timeline

Co-Founder & Marketing Lead

Anis
01.2025 - Current

Creative Director, Marketing Lead & Product Manager

Promotion Efficiency & Zahma Ola
01.2023 - 01.2025

Creative Director & Marketing Manager

Marabih Investment Holding
01.2019 - 01.2023

Project Manager / Graphic Designer

Abyat AlNaseem Holding
01.2019 - 12.2019

Editorial Writer

Destination KSA
01.2018 - 12.2018

BA - English Language & Literature

Arab Open University

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