Abdullrahman Hakeem

• Developed and executed comprehensive brand and marketing strategies across ACL's portfolio of F&B brands.
• Led creative direction and concept development for all campaigns, ensuring alignment with each brand's identity and positioning.
• Oversaw art direction and visual storytelling across all channels, from digital to in-store experiences.
• Planned and executed multi-channel campaigns to drive brand awareness, footfall, and customer engagement.
• Built and implemented growth plans to support brand scaling, customer retention, and market expansion.
• Directed media production, including photo shoots, video content, and branded collateral.
• Managed social media strategy and execution, including content planning, community management, and performance analysis.

• Facilitated smooth campaign execution, collaborating effectively with creative teams and external agencies.
• Managed marketing budgets with data and results-driven decision making.
• Monitored market trends to remain ahead of competitors, consistently meeting client demands.
• Consistently met campaign goals by developing clear, effective design briefs and providing creative guidance.
• Developed strategic partnerships with influencers and complementary brands.
• Managed contractors to complete design and video production projects.
• Crafted compelling written content optimised for SEO, helping to improve online ranking.
• Determined strategy for social media marketing for cohesive messaging across multiple platforms.
• Tracked KPIs to monitor success and progress of different marketing strategies using data to guide changes.

- Marketing

• Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Set, monitor and report on team goals
• Design branding, positioning and pricing strategies
• Ensure our brand message is strong and consistent across all channels and marketing efforts
• Analyze consumer behavior and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Craft quarterly and annual hiring plans
• Monitor competition (acquisitions, pricing changes and new products and features)
• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives
• Design Social media strategies , posting plans , and promotions.

- Operations

• . Develop a business plan
• · Develop a risk management framework, policy, and process
• · Develop and establish a financial budget and plans
• · Develop and maintain business continuity strategies, policies, and guidelines
• · Establish and maintain strategic business partner relationships
• · Establish business continuity processes
• · Establish business strategies for the business function
• · Lead outlet managers to develop organizational and governance strategies
• · Manage compliance with F&B hygiene policies and procedures
• · Oversee and manage the outlets' P&L by meeting monthly target.
• · Provide leadership during crisis situations
• · Resolve conflicts with stakeholders
• · Strategise service operations

• Led the development and execution of brand strategies for a diverse portfolio of lifestyle and F&B brands.
• Worked closely with clients and internal stakeholders to define brand identities, tone of voice, and customer experience frameworks.
• Directed the creation of visual assets and marketing materials, ensuring alignment with brand guidelines and market positioning.
• Planned and launched seasonal campaigns, product activations, and social media initiatives across multiple platforms.
• Managed day-to-day brand operations including creative briefs, timelines, content approvals, and performance tracking.
• Coordinated with design, digital, and production teams to deliver integrated marketing solutions.
• Conducted market research and competitor analysis to identify growth opportunities and inform brand direction.
• Built strong client relationships by delivering strategic guidance, consistent communication, and high-quality outcomes.

• Managed day-to-day operations, ensuring smooth and efficient functioning of both back-end and in-store operations.
• Supervised store-level activities, including staff coordination, inventory management, and customer service.
• Ensured all operational processes and procedures were adhered to, maintaining consistency and high standards across stores.
• Collaborated with store managers to optimize staff schedules, improve workflow, and maintain operational efficiency.
• Worked directly with the team on the ground to resolve operational issues, from inventory discrepancies to customer service challenges.
• Developed and implemented training programs to enhance team performance and ensure staff was aligned with company objectives.
• Led logistical coordination, including product deliveries, restocking, and in-store merchandising.
• Monitored daily sales performance, inventory turnover, and customer satisfaction levels to identify areas for improvement.
• Managed vendor relationships to ensure timely supply chain operations and product availability.

• Co-founded and managed a successful coffee shop, overseeing both business operations and customer experience.
• Developed and executed business plans, including market research, financial forecasting, and brand positioning.
• Led daily operations, including staffing, inventory management, and quality control, to ensure a seamless customer experience.
• Managed vendor relationships, negotiated contracts, and sourced high-quality coffee beans and supplies.
• Spearheaded marketing efforts, creating promotional campaigns, loyalty programs, and social media strategies to build brand awareness and drive foot traffic.
• Developed and maintained strong relationships with customers, fostering a loyal community and boosting repeat business.
• Managed financials, including budgeting, cost control, and profitability analysis.
• Trained and mentored staff, ensuring high levels of performance and customer service standards.

• Oversaw daily restaurant operations, ensuring high levels of customer satisfaction and operational efficiency.
• Managed and trained a team of front-of-house and back-of-house staff to deliver top-tier service.
• Ensured consistent food quality and adherence to health and safety standards, achieving high scores on health inspections.
• Coordinated inventory management, stock control, and vendor relations to ensure smooth restaurant operations.
• Led staff scheduling, optimized labor costs, and maintained adequate staffing levels during peak hours.
• Monitored financial performance, including sales, costs, and profit margins, implementing strategies to improve profitability.
• Delivered exceptional customer service by resolving guest complaints, handling inquiries, and ensuring a positive dining experience.
• Collaborated with marketing and event teams to plan and execute promotions, special events, and in-house marketing campaigns.
• Streamlined operational procedures, improving service speed and reducing waste, leading to a more efficient workflow.