Abdulmalek M. Al-Nemer
Riyadh
Summary
Carrer Objective:
To grow in a progressive organization where the blend of my years of experience in marketing and product management fields can help in achieving the goals of the company. I would like to exploit my potential and sense of obligation for the benefit of the organization.
Overview
12
12
years of professional experience
8
8
Certifications
Work History
Director of Strategic Partnerships
Ministry Of Defence - Etizaz Program
11.2022 - Current
- Establishing and developing the strategic partnerships department strategy and objectives.
- establishing the criteria and tools of acquiring the new partners
- Establishing an effective strategic partnerships with commercial institutions in the private sector, in addition to qualitative and strategic partnerships with public and private sector institutions
- Mentored junior team members on best practices for managing partnerships effectively.
- Led the development of joint marketing campaigns with partners, enhancing brand visibility in target markets.
- Conducted regular partner reviews, identifying areas of improvement and recommending actionable solutions.
- Presented partnership updates to senior leadership, maintaining transparency and facilitating informed decisions.
- Representing the department in negotiations, official meetings, meetings and related events with strategic partners to ensure building an effective relationship with potential partners.
- Main Achievements :
- Signing 20 agreements with strategic partners from the public and private sectors
- Attracting and activating +1,200 diverse partnerships with the public and private sectors
- Leading the creation of the strategic partnerships departments policy and procedures document.
- Leading the launching of partners report system.
Marketing Director
AlNemer Company
12.2021 - 10.2022
- Establishing a long term partnerships with the big clients.
- Negotiated contracts, contributing to overall company revenue targets and profitability goals.
- Collaborated with cross-functional teams to develop innovative solutions for complex client issues.
- Evaluated emerging industry trends to adapt offerings. accordingly, remaining competitive in the market landscape.
- leading and managing the marketing activities across other subsidiary in the company.
- Main Achievements :
- acquiring + 100 clients following the preferred business model (40%with retainer fees model).
Senior Product Manager
THIQAH Business Services
4 2019 - 11.2021
- Leading and managing MERAS program which is a government program launched by (Tayseer) Committee as part of Saudi Vision 2030, which provides all government and private sector services that is needed to start your business in one day; where I'm primarily responsible of the planning, development, and execution of MERAS marketing and product strategies in which we can promote the features of the platform to encourage the government and private sector entities to integrate and transfer their services to MERAS.
- In order to reach the ultimate objective in which we can offer all the government services to start & practice your business with a high-quality integrated service through an online and physical One-Stop- Shop centers.
- Main Achievements :
- Leading the integration of + 20 governments and private entities with MERAS platform
Brand Manager - B2B
National Housing Company
10.2017 - 03.2019
- Managing the B2B unit in Shrakat program; which mainly handling the planning, development, and execution of corporate communication and strategies of Shrakat, as well as participating in business goals and strategies setting of Shrakat to recruit new and retain current (Local & International Real Estate Developers).
- As being one of Ministry of Housing's vital programs, Shrakat plays a significant role in achieving MOHO goals and objectives that are derived from VISION 2030.
- RESPONSIBILITIES:.
- Setting the Strategy of Shrakat B2B unit.
- Developing and executing Shrakat Corporate identity.
- Developing the monthly plan and calendar of Shrakat participation in real estate exhibitions and workshops.
- Managing Shrakat communication channels such as: Website and Social media and call center.
- Develop marketing campaigns to highlight the values and benefits of the program.
- Building Shrakat Brand by educating the customers about the mechanism of Partnership with Shrakat and highlighting the main incentives.
- Main Achievements:
- Launching the official website of Shrakat Program
- Building the Corporate identity of Shrakat program
- Acquiring + 300 real state developers through different marketing activities.
Brand Manager - Dairy Category
NADEC
03.2015 - 09.2017
- Managing the Laban category; Laban (All Sub segments) for NADEC's Dairy, which consists over 14 SKUs, and contributes more than 21% of NADEC Total Value Business, resembling the backbone of NADEC business.
- In addition to Ayran Laban which consider one of the most successful launches in Nadec in terms of Sales, Market share and profitability.
- Currently I'm responsible to develop and implement the brand strategy to ensure the development and projection of the company brand image in all markets.
- Main Achievements :
- Launching Ayran Laban which consider one of the most successful launches in Nadec in terms of Sales, Market share and profitability.
Assistant Brand Manager - Dairy Category
NADEC
06.2013 - 02.2015
- Implement the product category strategy in line with the Brand strategy and Plans to ensure the development and projection of the product category brand image in all markets.
- Mainly assists the Sr.
- Brand Manager in brand management for the product category across the GCC markets, with being sensitive to the local consumer preferences and needs.
Cooperative Education Student
STC
02.2012 - 08.2012
- I worked for 6 months' program in the marketing department, Product deployment division specifically.
- I was involved in development of Marketing plan for new products, monitoring the existed STC packages and reviewing the current and potential government projects.
Education
B. S (MARKETING) -
PRINCE SULTAN UNIVERSITY
Riyadh, 01Skills
Strategic Planning
Leadership
Communication skills
Strategic thinking
Communication Strategy
Brand-building strategies
Product development
Certification
Professor Philip Kotler Seminar in Riyadh – MARKETING 3.0
Timeline
Director of Strategic Partnerships
Ministry Of Defence - Etizaz Program
11.2022 - Current
Marketing Director
AlNemer Company
12.2021 - 10.2022
Brand Manager - B2B
National Housing Company
10.2017 - 03.2019
Brand Manager - Dairy Category
NADEC
03.2015 - 09.2017
Assistant Brand Manager - Dairy Category
NADEC
06.2013 - 02.2015
Cooperative Education Student
STC
02.2012 - 08.2012
Senior Product Manager
THIQAH Business Services
4 2019 - 11.2021
B. S (MARKETING) -
PRINCE SULTAN UNIVERSITY
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