Abdulrahman Alsaran
Riyadh
Summary
Results-driven Brand Manager develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition.
Overview
4
4
years of professional experience
Work History
Brand Manager
The Coffee Address
09.2023 - Current
- Enhanced brand recognition by developing and executing targeted marketing campaigns.
- Increased customer loyalty through effective management of consumer feedback and timely resolution of concerns.
- Streamlined brand messaging by creating and maintaining a consistent visual identity across all platforms.
- Conducted market research to identify key trends, ensuring the brand remained competitive in its industry.
- Optimized social media presence to engage customers, resulting in higher online visibility and interaction rates.
- Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Managed and oversaw creative projects to drive quality, accuracy and deadline management.
- Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
- Created and managed budgets to maximize brand reach and engagement.
- Continually maintained and improved company's reputation and positive image in markets served.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Improved website visibility through development and implementation of SEO strategies.
- Mentored junior team members, fostering professional growth and development within the department.
Marketing Specialist
The Coffee Address
02.2022 - 08.2023
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
- Collaborated with cross-functional teams to develop and implement marketing strategies.
- Tracked key performance indicators to measure success of campaigns.
- Liaised between internal creative teams and agencies for branding ideas, graphic designs and promotional materials.
- Designed and implemented advertising and public relations activities.
- Improved site performance through regular monitoring, updates, and troubleshooting.
CRM Specialist
Canon Inc
01.2020 - 01.2022
- Ensured data accuracy, conducting regular audits and maintaining up-to-date customer information in the CRM system.
- Reduced response time for customer inquiries by optimizing the CRM system and automating routine tasks.
- Boosted sales productivity with improved lead tracking and management features within the CRM platform.
- Facilitated seamless communication between departments, integrating CRM with other business systems.
- Provided crucial insights to marketing teams, utilizing CRM data to develop targeted campaigns and promotions.
- Developed customized reports, summarizing and presenting data in visually appealing format.
- Empowered account managers with advanced reporting features that allowed them to make informed decisions about their portfolios using real-time data from the integrated analytics suite within their respective CRMs.
Intern
Canon Inc
10.2019 - 12.2019
Education
Bachelor in Marketing -
King Saud University
Courses
Skills
- Decision Making
- Campaign Planning
- Brand positioning
- Website Management
- Problem Solving
- Multitasking
Websites
Languages
Arabic
English
Personal Information
Title: Marketing Specialist
Hobbies and Interests
- Reading
- Football
- Chess
- Traveling
Timeline
Brand Manager
The Coffee Address
09.2023 - Current
Marketing Specialist
The Coffee Address
02.2022 - 08.2023
CRM Specialist
Canon Inc
01.2020 - 01.2022
Intern
Canon Inc
10.2019 - 12.2019
Bachelor in Marketing -
King Saud University
Courses
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