Abdulrahman Naiem AlShabanah
Summary
An enthusiastic self-starter with strong leadership and communication skills, seeking a position in an advanced entity that values an ambitious position-conscious person, where acquired skills and education can be utilised towards continuous growth and achievements.
Overview
4
4
years of post-secondary education
9
9
years of professional experience
Work history
Principal
ELM Company
2026.02 - 2026.07
- Own and lead the marketing and communication function for assigned Elm projects, driving the development and execution of strategic, project-specific marketing approaches aligned with business objectives and growth priorities. Define marketing scopes of work (SOW), lead budgeting exercises, and oversee external marketing and creative agencies to ensure high-quality delivery of campaign assets, digital activations, and communication materials. Plan and lead integrated multi-channel marketing campaigns that support project launches, accelerate service adoption, and strengthen stakeholder engagement, ensuring optimal utilization of resources and maximizing overall marketing impact. Act as a strategic bridge between marketing and cross-functional teams (product, digital, business, and design), enabling dynamic engagement, enhancing collaboration, and ensuring seamless and timely execution. Drive performance tracking and data-driven decision-making by monitoring key marketing metrics including engagement, lead generation, and conversion, continuously optimizing strategies to enhance effectiveness.
Team Leader
THIQAH Business Services
2024.09 - 2026.02
- Driving marketing excellence by overseeing and managing comprehensive strategies across more than 24 platforms, products & services, ensuring alignment with THIQAH's business goals. Leading a dynamic team to design and execute multi-channel campaigns that elevate brand presence, engage audiences, and deliver measurable results. Accountable for optimizing platform performance, managing budgets efficiently, and fostering seamless collaboration among internal and external stakeholders. Skilled at leveraging market insights and analytics to refine strategies, enhance ROI, and maintain a consistent, impactful brand narrative. Committed to cultivating a motivated team culture that supports creativity, innovation, and continuous improvement.
Act. VP
Riyad Bank
2023.11 - 2024.09
- Leading the Campaign, social media & Digital Channels teams in Riyad Bank handling all Riyad Bank brand & commercial campaigns, social media channels, media buying & strategies along with all Riyad Bank digital channels. As I'm responsible for setting the strategic direction for the team to follow and execute all activities related, managing the department budget allocation and spending aiming to be budget efficient with an eye on the Bank's main KPI's and objectives. Facilitating procedures and overcoming any obstacles faced in order to ensure a convenient and comfortable workplace to learn and achieve goals. Moreover, I'm managing Al-Hilal Football Club partnership with Riyad Bank ensuring implementing our rights & promoting our products to achieve our business & branding KPI's from this partnership. Furthermore, managing contractual aspects of 3rd parties to ensure the bank's rights and to deliver as per our standards. Finally, monitoring and analyzing research department outcomes and providing strategic decisions for the best of the marketing activities and the whole bank.
- Member of the Marketing Committee
- Member of the Anti-Fraud Committee
- Member of Al-Hilal Partnership Committee
- Member of Micro, Small & Medium Enterprise Committee
Manager
Riyad Bank
2023.07 - 2023.11
- Led team of 7 in Brand & Marketing department, managing all Riyad Bank brand and commercial campaigns while aligning inputs from internal and external stakeholders to identify variables and metrics. Supervised development of marketing and communications strategies across all services, products, and subsidiaries, ensuring campaigns aimed at lead creation, customer acquisition, brand equity enhancement, and brand awareness were executed on schedule and within allocated budgets. And tracking and measuring all brand & marketing outcomes either through BHI, Brand awareness tracker; service transaction tracker and/or tags implemented in the website. Ensured knowledge transfer to team members to maximise benefits for all parties and enhance their learning curve.
Senior Specialist
THIQAH Business Services
2022.09 - 2023.07
- Working within the Brand, Marketing & Research department, handling a defined set of portfolios in terms of Marketing & Communications and aligning inputs from all internal and external stakeholders to identify variables and metrics. And Developing marketing and communications strategies for assigned portfolios and products, and devising marketing campaigns with the intent of creating leads and acquiring customers according to specific timeline and schedule through pre-determined channels and schedule according to the allocated budgets. And tracking and measuring marketing outcomes including marketing tactics, new leads, and ROI. Along the line of providing Team leadership to deliver reasonable and enhance the team’s performance.
Specialist
THIQAH Business Services
2020.01 - 2022.08
- Working within the Brand, Marketing & Research department, managing a set of THIQAH’s portfolios; focusing on developing marketing strategies and communication plans that help inform, educate, and direct the audience about the products & services being offered. Building and maintaining relationships with new and existing stakeholders through prospecting and networking to execute marketing plans to meet various business objectives. Determining the digital, and PR aspects and working with the creative team to ensure the smooth delivery of projects. Work closely with other marketing professionals to achieve specific business and marketing objectives across the year. In addition to supervising marketing activities both Online and offline.
Marketing Communications
Coop
2019.09 - 2019.12
- Manage marketing and communication execution (Campaign management) by briefing the agency and managing the campaign deliverables until publishing.
Marketing Intern
Tajalla Agency
2019.06 - 2019.08
- Being the custodian of the integrated strategy and responsible for the seamless coordination between all parties while ensuring day-to-day operational efficiency
Sales Representative & Customer Service
Interval Plus CrossFit
2018.05 - 2019.06
Sales Representative & Customer Service
AlAwwal Bank
2017.07 - 2017.08
Education
Bachelor of Business Administration - Marketing
King Saud University
Riyadh, KSA 2015.08 - 2019.12
Certified Brand Manager - undefined
The Association of International Product Marketing and Management (AIPMM)
Mini-MBA Diploma - undefined
International Business Management Institute
English Course - undefined
Centre of English Studies
Dublin, IrelandSkills
- Proficient use of Microsoft Office
- Fluent in Arabic and English
- Sense of responsibility
- Troubleshooting and problem solving
- Self-motivated resulting in quick learning
- Ability to come up with innovative ideas
- Well-educated, cultured
- Campaign Management
- Agency / Vendor Management
Timeline
Principal
ELM Company
2026.02 - 2026.07
Team Leader
THIQAH Business Services
2024.09 - 2026.02
Act. VP
Riyad Bank
2023.11 - 2024.09
Manager
Riyad Bank
2023.07 - 2023.11
Senior Specialist
THIQAH Business Services
2022.09 - 2023.07
Specialist
THIQAH Business Services
2020.01 - 2022.08
Marketing Communications
Coop
2019.09 - 2019.12
Marketing Intern
Tajalla Agency
2019.06 - 2019.08
Sales Representative & Customer Service
Interval Plus CrossFit
2018.05 - 2019.06
Sales Representative & Customer Service
AlAwwal Bank
2017.07 - 2017.08
Bachelor of Business Administration - Marketing
King Saud University
2015.08 - 2019.12
English Course - undefined
Centre of English Studies
Mini-MBA Diploma - undefined
International Business Management Institute
Certified Brand Manager - undefined
The Association of International Product Marketing and Management (AIPMM)