Abe Sewilam
Jeddah
Summary
A highly motivated and results-driven professional with expertise in sales, eCommerce, and business development. Proven track record of implementing strategic plans that drive revenue growth and market share. Skilled communicator, analytical thinker, and relationship builder with a passion for optimizing performance and achieving impactful results.
Overview
6
6
years of professional experience
Work History
Modern Trade Channel Lead
Ferrero
Jeddah
02.2023 - Current
- Leading the modern trade channel strategy to drive revenue growth & Marketshare
- Forecasted based on analysis of sales trends and market demand.
- Applied strict company and regulatory standards when producing contracts and documentation.
- Overseeing key accounts and supporting field teams to meet monthly targets
- Planning and executing promotions in alignment with marketing strategies
- Managing budget allocation, monitoring, and reporting
- Delivered presentations to key decision makers and offered financial recommendations.
- Conducted market research to understand competitive landscape in modern trade segment.
Key Account & eCommerce Manager
Ferrero
Dubai
09.2021 - 04.2023
- Developed and implemented eCommerce strategies across B2B, D2C, and O2O channels
- Monitored market trends and identified opportunities for growth
- Negotiated with eCommerce platforms and managed customer relationships
- Provided leadership during times of organizational change or crisis situations.
- Managed vendor relationships by negotiating contracts and ensuring timely delivery of goods and services.
- Analyzed customer feedback data to develop action plans for improving services offered.
Key Account & ECommerce Specialist
Ferrero
Dubai
03.2019 - 09.2021
- Established successful online sales operations
- Managed accounts like Amazon, Talabat, and Noon
- Developed efficient store resets for seasonal updates in key accounts
- Oversaw quality control to identify inconsistencies and malfunctions.
- Set specific goals for projects to measure progress and evaluate end results.
- Assisted in developing strategies to increase customer satisfaction levels.
Sales Intern
Ferrero
09.2018 - 02.2019
- Assisted in transitioning from distributor to joint venture (JV) model
- Trained teams on SalesForce tools and optimized trade marketing processes
Education
Bachelor of Business Administration (B.B.A.) - Entrepreneurship
Institut Supérieur de Gestion
06.2019
Bachelor of Business Administration -
Middlesex University
06.2017
Advanced Placement - Honors courses
American School of Paris
06.2015
Skills
- Public Speaking
- Project Management
- Event Planning
- Pricing strategy
- Merchandising strategies
- E-commerce
- Sales pipeline management
- Competitor analysis
- Promotion planning
- Trade marketing
Languages
- English, Native
- Arabic, Native
- French, Native
- Spanish, Elementary
Timeline
Modern Trade Channel Lead
Ferrero
02.2023 - Current
Key Account & eCommerce Manager
Ferrero
09.2021 - 04.2023
Key Account & ECommerce Specialist
Ferrero
03.2019 - 09.2021
Sales Intern
Ferrero
09.2018 - 02.2019
Bachelor of Business Administration (B.B.A.) - Entrepreneurship
Institut Supérieur de Gestion
Bachelor of Business Administration -
Middlesex University
Advanced Placement - Honors courses
American School of Paris
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