Abid Rasheed Ansari

• To plan an integrated rolling plan for OOH, Mall Branding, BTL Alliance and tie-ups every quarter and drive the same through Store Marketing Team.

• To drive Marketing plans & actions as per the marketing calendar to meet the Store targets. Specific BTL plans for new stores & category alliances for annualized stores based on the Operational Parameters.

• Strategic and Cost-effective marketing initiatives to control the Marketing spend and adhere to the Budgets.

• To plan events and activations as per store specific to meet the budgeted walk-in as defined in the Rolling Plan and thereby monitoring the customer entries to measure its effectiveness.

• To adapt and procure all the Promotional / Branding collaterals and plan its logistics with vendors to execute the campaign as per schedule.

• To plan monthly loyalty initiatives for loyalty focus stores as per Rolling Plan. Timely coordination and communication of loyalty promotions and schemes to ensure efficient execution and drive CSD team to improve member relationships.

• To drive Event Sponsorships / Space on Hire Revenue/ Gift Voucher Sales / Corporate tie-ups through Store Marketing Team.•

• Wrote and prepared creative assets by applying excellent communication, project management and planning abilities to produce crisp, fresh collateral.
• Set up, completed and tracked customer surveys for local, regional and national campaigns.
• Reviewed historical data and secure customer information to advise strategic campaign development.

• Analyzed past sales data and team performance to develop realistic sales goals.
• Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
• Managed entire sales cycle across customer accounts, proposing and closing sales to achieve total revenue growth, profit and customer satisfaction plans.
• Developed sales strategy based on research of consumer buying trends and market conditions.

• Sells products by establishing contact and developing relationships with prospects; recommending solutions.

• Maintains relationships with clients by providing support, information, and guidance; researching and recommending new opportunities; recommending profit and service improvements.

• Identifies product improvements or new products by remaining current on industry trends, market activities, and competitors.

• Prepares reports by collecting, analyzing, and summarizing information.

• Maintains quality service by establishing and enforcing organization standards.

• Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies.

• Contributes to team effort by accomplishing related results as needed.

• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Maintained detailed records of sales progress, inventories and marketing success to better align goals with company priorities.
• Researched sales opportunities and possible leads to exceed sales goals and increase profits.
• Presented products to clients using dynamic presentations and practical use-case scenarios.