ABRAR ALSHARIF

• Company Overview: SIRC - PIF
• Spearheaded integration of newly acquired entities, aligning business units with strategic objectives
• Designed and implemented structured integration frameworks based on diagnostic assessments
• Led stakeholder engagement sessions to ensure continuity and change adoption
• Identified critical risks, built mitigation roadmaps, and ensured sustainable handovers to operations

Key Achievements:

• Reduced integration timeline by 30% through tailored checklists and cross-functional coordination
• Identified and mitigated over 15 major operational risks across newly acquired entities
• Successfully stabilized 3 subsidiaries post-acquisition within first 90 days

• Company Overview: Ministry of Health
• Directed multi-channel marketing strategies and change programs impacting +10 subsidiaries
• Led brand transformation initiatives and change campaigns
• Ensured adoption of new systems, processes, and mindsets across organization
• Designed KPIs to measure impact and reported insights to leadership.

Key Achievements:

• Achieved 85%+ employee adoption rate for two major transformation initiatives
• Launched national health awareness campaign with 1M+ engagement in under 2 months
• Reduced resistance to change by 40% through personalized communication frameworks

• Taught graduate and undergraduate courses in Strategic Brand Management, Marketing Metrics, Public Relations, and Digital Marketing

Key Achievements:

• Integrated real-world case studies to bridge theory with practice
• Rated 'Excellent' in 4 consecutive teaching evaluations
• Co-designed curriculum aligned with industry transformation trends

• Conducted competitive analysis and market research
• Developed digital content and managed integrated marketing campaigns
• Designed brand identity tools and optimized brand consistency

Key Achievements:

• Increased online engagement by 60% in first quarter
• Implemented customer segmentation improving targeting accuracy by 40%
• Created company's first brand guideline and digital asset toolkit