ADEEM ASHRAF CH
TABUK,TABUK
Summary
Ambitious promoter and skilled people manager with deep understanding of market trends and successful strategies to achieve sales and marketing results. Strengths include leveraging data to optimise approaches and capitalising on new opportunities.
Overview
19
19
years of professional experience
8
8
years of post-secondary education
1
1
Certification
Work History
Director of sales marketing and Finance and Admin
Corner Celebration Restaurant and catering
Tabuk, Tabuk Region
06.2023 - Current
- Drove sales growth with innovative promotional activities.
- Devised pricing strategies which boosted profitability without sacrificing quality.
- Coordinated cross-departmental communications to streamline operations.
- Conducted regular staff training sessions, improving overall team skill set.
- Led a team of sales and marketing professionals to achieve business targets.
- Managed team of [ 150 ] staff, driving performance with motivational strategies to exceed sales targets.
Branch manager
Habib Bank Limited Pakistan
Faisalabad, Punjab
06.2016 - 06.2023
- Built partnerships with local businesses fostering community relations.
- Organised local marketing activities, boosting brand visibility within community.
- Conducted regular performance reviews for continuous employee development.
- Liaised with clients, resulting in strong relationships and repeat business.
- Developed and implemented strategies for increased customer satisfaction.
- Provided excellent customer service, securing client loyalty.
Branch operations manager
Habib Bank Limited Pakistan
Faisalabad Region, Punjab
06.2015 - 06.2016
- Oversaw daily operations, ensuring smooth running of all banking services at the branch level.
- Implemented new policies to enhance operational efficiency.
- Managed risk within the branch through strict adherence to compliance regulations.
- Maintained a healthy work environment, promoting teamwork and collaboration amongst staff members.
Senior auditor
Muslim Commercial Bank Limited Pakistan
Faisalabad Region, Punjab
07.2014 - 06.2015
- Improved transparency by providing recommendations for process improvements.
- Conducted regular financial audits for quality assurance and compliance purposes.
- Audited financial statements, identifying discrepancies and ensuring accuracy.
- Facilitated training sessions, empowering staff with knowledge on auditing procedures and regulatory requirements.
Branch operations manager
United Bank Limited Pakistan
Faisalabad, Punjab
01.2011 - 07.2014
- Collaborated with other branches to share ideas and learn from each other's experiences.
- Prioritised tasks based on urgency and importance, leading to timely completion of projects without compromising on quality or efficiency.
- Coordinated training programmes for employees, enhancing their skills and knowledge base.
- Improved branch performance by streamlining operations and implementing efficient work systems.
Trainer
United Bank Limited Pakistan
Faisalabad Region, Punjab
06.2009 - 01.2011
- Demonstrated exceptional communication skills when conveying complex concepts in simple terms.
- Tailored training modules for improved staff productivity.
- Achieved high engagement rates with innovative training techniques.
- Handpicked suitable external trainers as per specific requirements.
Operations officer
United Bank Limited Pakistan
Faisalabad Region , Punjab
06.2006 - 06.2009
- Monitored operational standards, maintained consistent quality control.
- Ensured adherence to company policies whilst carrying out tasks, reduced risk of discrepancies and errors.
- Instituted operational improvements based on comprehensive data analysis and interpretation.
- Introduced innovative solutions to operational challenges, improved functionality.
Education
Master of Business Administration - Finance
Mohi Ud Din Islamic University
Nerain Sharif ( AJ & K) Faisalabad Campus Pakistan 01.2007 - 01.2009
Bachelor of Commerce - Finance and Accounting
Govt College of Commerce
Faisalabad 08.2003 - 06.2005
Diploma in Commerce - Accounting And Finance
Govt Institute of Commerce
Jaranwala Faisalabad 06.2001 - 06.2003
Matriculation - Arts
Govt High School
Jaranwala Faisalabad 03.1998 - 03.2000
Skills
- Excellent command on various office management software; MS Office, Windows , Email, Internet
- Strong administration, analytical & communication skills
- Data interpretation and reporting
- Budgeting control
- Understanding customer needs
- Revenue growth
- Customer Service
Languages
English
Advanced
Arabic
Elementary
Urdu
Native
Affiliations
- Online working is my interest and long driving is my hobbies
Accomplishments
i got best top branch manager award from our previous job HABIB BANK LIMITED PAKISTAN
I got sport award from our bank as senior auditor from MUSLIM COMMERCIAL BANK PAKISTAN
Certification
- Attended one month “Entry Level Training Program for “ Banking Officers” at UBL Staff College, Lahore covering basic training of all departments of Branch Banking.
- Attended Refresher course for future Operations Managers at UBL Staff College, Lahore. This comprehensive training consisted of modules of Compliance & Control functions, Customer Services, Bank’s Products & Procedures & Branch Administration.
- Participated in “TRAIN THE TRAINER” program on Know Your Customer & Anti Money Laundering conducted by UBL Staff College. Afterwards organized training sessions for all Branch Operations Managers for respective District.
- Conducted 72 training session for entire staff of UBL in Faisalabad. The training purpose was to make the participants learn about their new job roles & responsibilities attached with new process improvement program called “PROXIMA”.
- Participated in “TRAIN THE TRAINER” program on “Account Opening Process & Development” conducted by UBL Staff College. Afterwards organized training sessions for all Branch Operations Managers of our district.
- Attended training on “Information Security in Banks” organized by UBL.
- Attended training on “Negotiable Instruments Act” organized by UBL.
- Attended “Customer Care Clinic” organized by UBL.
- Attended training session on “ATM & Wallet Card Issues” conducted by UBL.
- Attend Islamic banking training comprehensive session.
Timeline
Director of sales marketing and Finance and Admin
Corner Celebration Restaurant and catering
06.2023 - Current
Branch manager
Habib Bank Limited Pakistan
06.2016 - 06.2023
Branch operations manager
Habib Bank Limited Pakistan
06.2015 - 06.2016
Senior auditor
Muslim Commercial Bank Limited Pakistan
07.2014 - 06.2015
Branch operations manager
United Bank Limited Pakistan
01.2011 - 07.2014
Trainer
United Bank Limited Pakistan
06.2009 - 01.2011
Master of Business Administration - Finance
Mohi Ud Din Islamic University
01.2007 - 01.2009
Operations officer
United Bank Limited Pakistan
06.2006 - 06.2009
Bachelor of Commerce - Finance and Accounting
Govt College of Commerce
08.2003 - 06.2005
Diploma in Commerce - Accounting And Finance
Govt Institute of Commerce
06.2001 - 06.2003
Matriculation - Arts
Govt High School
03.1998 - 03.2000
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