ADNAN MOHAMMAD SAMHA
Jedda,KSA
Summary
Dynamic Senior Business Leader with over 23 years of comprehensive experience in multi-unit retail operations and business management. Proven track record in developing high-performing Store Managers, driving exceptional customer experiences, and fostering growth across diverse store portfolios. Adept at strategic planning, consistent implementation, and community engagement to deliver sustained business success. Demonstrates a strong ownership mindset, empowering teams to excel, celebrating achievements, and leveraging insights from challenges to fuel continuous improvement and team spirit.
Overview
24
24
years of professional experience
2022
2022
years of post-secondary education
1
1
Certification
Work History
District Manager
MAF- Retail
East,West Region, KSA
01.2022 - 12.2024
- Developed district-level strategies to achieve financial and operational goals
- Managed team of 950 staff, across 5 cities in 9 stores offline and online, driving performance with motivational strategies with making sure that each branch runs smoothly and meets projected revenues and target estimates
- Provide leadership and vision to motivate team and offer recommendations to store managers on overcoming operations challenges
- Demonstrated ability to achieve beyond what is expected, and take actions or use improvements or learnings to exceed existing goals
- Enhanced sales strategies to effectively engage, acquire and retain customers
- Supports all aspects of management process to ensure consistent achievement of short and long term goals and mission statement based on company core values
- Ensure compliance with company's policies and operational guidelines
- Setting and implementing performance standards across all stores
- Collaborated with Area Managers to standardise operations
- Apply innovative approaches and techniques to keep updated with competition
- Led by example and motivated team members
Acting District manager
MAF-Retail
Jeddah, KSA
02.2021 - 12.2021
- Directed team of 650 employees, achieving sales goals with effective motivation
- Achieved sales targets through effective team management.
- Enhanced team capabilities through targeted training opportunities
- Optimized inventory processes to decrease shrinkage and improve stock control
- Coordinated merchandise allocation across stores to maximise profit margins
Store General Manager
MAF Carrefour Hypermarkets
Riyadh, Buraidh , Jeddah, KSA
07.2013 - 01.2020
- Directed day-to-day operations focused on attainment of key business metrics, continuous improvement initiatives, while leading operations, strategic vision and long-range planning
- Managed division-level operations, ensuring safety, compliance, and support for sustainability goals
- Achieves financial objectives by preparing annual budget; scheduling expenditures; analyzing variances; initiating corrective actions
- Maintains operations by initiating, coordinating, and enforcing program, operational, and personnel policies and procedures
- Enhanced customer experience to boost satisfaction and loyalty through higher NPS scores
- Enhanced team collaboration and efficiency through coaching and performance appraisals
- Ensures availability of merchandise and services by continuous follow up with suppliers and sourcing team
- Formulates pricing policies by reviewing merchandising activities; determining additional needed sales promotion; authorizing clearance sales; studying trends
- Markets merchandise by studying advertising, sales promotion, and display plans; analyzing operating and financial statements for profitability ratios as store pilot
Food Department Head
MAF Carrefour Hypermarket
Buraidah
03.2012 - 06.2013
- Coaching, leading team of 9 managers and 120 employees with guarantee commercial target achievements
- Drove operational improvements which resulted in enhancing sales target, and improved profit margins
- Improved realization of organizational objectives by effectively communicating department goals, organizational objectives and industry trends
- Resolved conflicts and negotiated mutually beneficial agreements with suppliers
- Motivated staff to perform at peak efficiency and quality in additional to ensure proper training and preparation of second generation team
- Supported care objectives by devising and implementing effective structures to track performance and assess compliance with specifications
- Identifies current and future customer requirements by establishing rapport with potential and actual customers and other persons in position to understand service requirements and Increased customer satisfaction
- Being knowledgeable, passionate, bold and proud of great quality and range of products, always ensuring food department is perfectly presented
Department Head
MAF Carrefour Hypermarkets
Riyadh
03.2007 - 02.2012
- Enhanced employee targets and operational policies to strengthen team performance
- Assessed sales reports to identify and enhance sales performance, support inventory oversight and capitalize on emerging trends and bring in new customers
- Ensured compliance with Health and Safety Regulations, HACCP, and Food Safety
- Implemented daily operating procedures to keep store clean, adequately stocked and well-organized
- Determined and implemented appropriate productivity, quality, freshens, full assortment of range and service goals
- Effectively allocated tasks during high-traffic times to keep operations running smoothly and employees focused
- Walked through department multiple times each shift to evaluate and correct issues such as cleaning and stock replenishment needs
- Head of file (fruits & vegetables) KSA for 4 years
- Member of recruitment team inside and outside KSA
Fresh Food Trainee Department Head
MAF Carrefour Hypermarket
Riyadh
08.2006 - 02.2007
- Set, monitor and achieve sales targets with department head and team on gross profit margin, net margin, waste and other KPIs as agreed with Store Manager
- Learn and Analysis department performance by section with reviewing strategic plan accordingly with trainer
- Ensure availability of essential list on daily basis in department
- Learn and conduct inventory process and result
- Motivate and challenge team members for best achievements
- Learn and take initiative to develop sales Vs competitors based on price survey
- Control and conduct weekly hygiene training and performed monthly audit
- Enhance customer service throw focusing on quality & freshens and wide range
Fresh Food Section Manager
MAF Carrefour Hypermarket
Abu Dhabi, Dubai, Riyadh, UAE,KSA
01.2001 - 07.2006
- Leading team of 20 staff with guarantee commercial sales target and margin
- Ensure merchandising and presentation of section is of highest standard at all times and in accordance with relevant department
- Planogram and guidelines
- Manage employee performance, giving regular feedback, recognition and encouragement
- Apply hygiene standard in section
- Control stocktaking and overheads as per section budget
- Ensure weekly price survey, with taking appropriate action
- Deal with all customer queries efficiently, professionally and consistent with store policy
Education
SOAT Module Certification -
Leadership Institute
Manager Essential Certification - Retail
Business Course
Promote Ways of Working' Module Certification - Retail
Leadership Institute
Strategic Leadership And Management Course - Retail
University of Illinois Online
GIELTC - undefined
Global Institute Of English Language
Performance Coaching - undefined
Training Center
Practical Category Management - Retail
Training Center, Nielsen
Shaping Carrefour Future Workshop - undefined
Training Center
Retail Emotional Management - Retail
Training Center
Lead Programme - Management
Leadership Institute
Dubai 01.2022 - 06.2023
People Management for General Manager Course 1&2 - Retail
HYPERTRADE consultant
/2014 -
Coaching Skills by K2 STRATEGIES in Riyadh: Retail -
Riyadh
/2013 -
Team Management Course By Training & Consulting Ce -
Training Center
Riyadh Effective Communication Course By Training & Consu -
Riyadh Center
Riyadh /2012 -
Train The Trainer Course by K2 STRATEGIES: Retail -
Riyadh Center
Riyadh /2012 -
Recruitment & Interview Skills in Riyadh: Retail, -
Riyadh Center
Riyadh /2011 -
Negotiation Skill's the Art of Win-Win Course -
Riyadh Center
Riyadh /2010 -
Associate Degree: English Language And Literature, -
Al Baath University
Homs /2000 -
Skills
- Exceptional operational understanding
- Extensive experience in Food sectors
- Experience of Renovation and Remodeling management
- Strategic Planning
- Business operations & planning
- Sales techniques
- Team management
- Risk analysis and management
- Training and Development Team
- Coaching and mentoring team leader
- Food Hygiene and Safety procedure
Certification
- Department Head at MAF Carrefour, HYPERTRADE Consulting, 2008
- Participatory Management Course, Epsilon consultant, 2007
- SOCIO-Dynamic Strategies, Epsilon Consultant, 2007
- Team Management Training, Consultant Center, 2006
- Stress & Time Management, 2003
- Food Hygiene Revision Retail, BLQ Consultants, 2003 & 2004
Additional Information
CG pilot, Head of file for FFD, Head of file for LHH, Experience of staff & managerial position recruitment.
Languages
Arabic
Native
English
Fluent
Turkish
Beginner
Timeline
District Manager
MAF- Retail
01.2022 - 12.2024
Lead Programme - Management
Leadership Institute
01.2022 - 06.2023
Acting District manager
MAF-Retail
02.2021 - 12.2021
Store General Manager
MAF Carrefour Hypermarkets
07.2013 - 01.2020
Food Department Head
MAF Carrefour Hypermarket
03.2012 - 06.2013
Department Head
MAF Carrefour Hypermarkets
03.2007 - 02.2012
Fresh Food Trainee Department Head
MAF Carrefour Hypermarket
08.2006 - 02.2007
Fresh Food Section Manager
MAF Carrefour Hypermarket
01.2001 - 07.2006
Manager Essential Certification - Retail
Business Course
Promote Ways of Working' Module Certification - Retail
Leadership Institute
Strategic Leadership And Management Course - Retail
University of Illinois Online
GIELTC - undefined
Global Institute Of English Language
Performance Coaching - undefined
Training Center
Practical Category Management - Retail
Training Center, Nielsen
Shaping Carrefour Future Workshop - undefined
Training Center
Retail Emotional Management - Retail
Training Center
SOAT Module Certification -
Leadership Institute
People Management for General Manager Course 1&2 - Retail
HYPERTRADE consultant
/2014 -
Coaching Skills by K2 STRATEGIES in Riyadh: Retail -
Riyadh
/2013 -
Team Management Course By Training & Consulting Ce -
Training Center
Effective Communication Course By Training & Consu -
Riyadh Center
/2012 -
Train The Trainer Course by K2 STRATEGIES: Retail -
Riyadh Center
/2012 -
Recruitment & Interview Skills in Riyadh: Retail, -
Riyadh Center
/2011 -
Negotiation Skill's the Art of Win-Win Course -
Riyadh Center
/2010 -
Associate Degree: English Language And Literature, -
Al Baath University
/2000 -
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