AFAF HARIRI
Jeddah,KSA
Summary
Accomplished professional with expertise in corporate strategy and execution, organisational transformation, and change leadership. Demonstrates proficiency in governance, risk, and compliance (GRC), KPI design, and balanced scorecards. Skilled in ESG strategy, sustainability programmes, total quality management (TQM), and process improvement. Adept at stakeholder engagement, strategic project management (PMP, PRINCE2), data analytics using Power BI, mergers and acquisitions, and public-private collaboration. Committed to driving impactful change through innovative solutions and strategic initiatives.
Overview
13
13
years of professional experience
2018
2018
years of post-secondary education
1
1
Certification
Work History
Corporate Performance Manager
Jeddah Central Development Company
Jeddah
11.2023 - 05.2025
- Lead execution of corporate strategy by translating high-level goals into actionable business plans.
- Developed and implemented Balanced Scorecard and ESG frameworks aligned with strategic objectives.
- Oversaw corporate performance tracking, enabling data-driven decisions at the executive level.
Advisory Manager / Project Manager – MHRSD
PwC (PricewaterhouseCoopers)
Riyadh
07.2022 - 10.2023
- Directed strategic projects under the Labor Market Strategy for the Ministry of Human Resources (MHRSD).
- Collaborated with international organizations (ILO, World Bank) to reform national skills and labor policies.
- Designed governance and performance models supporting Vision 2030 workforce transformation goals.
Quality Assurance Manager
Batterjee Medical College
Jeddah
02.2019 - 07.2022
- Led institution-wide quality frameworks and compliance systems in alignment with accreditation bodies.
- Reengineered KPIs and performance metrics to enhance accountability across academic and administrative units.
- Introduced continuous improvement initiatives that improved efficiency and service delivery.
Quality Management Associate / Project Manager
Tatweer Educational Transportation Services
Riyadh
08.2017 - 12.2018
- Delivered quality and risk management programs in collaboration with Deloitte and KPMG.
- Enhanced internal and external KPIs, increasing transparency and effectiveness of operations.
TQM Manager
Saudi Building Materials Co.
Jeddah
12.2014 - 07.2017
- Implemented ISO 9001-compliant TQM systems, embedding continuous improvement practices.
- Designed and led the company’s 5-year strategic plan focused on operational excellence and growth.
Director
Applied Solutions Organization
Jeddah
06.2012 - 11.2014
- Company Overview: Family Business
- Oversaw full business operations including strategy, marketing, and financial management.
- Introduced RFID product line and led expansion into IT solutions across multiple sectors.
- Family Business
Education
MSc - Total Quality Management & Organizational Excellence
Sheffield Hallam University
/2016 - 01.2018
Bachelor of Business Administration - Systems Track
Arab Open University
Skills
- Corporate Strategy & Execution
- Organizational Transformation & Change Leadership
- Governance, Risk & Compliance (GRC)
- KPI Design & Balanced Scorecards
- ESG Strategy & Sustainability Programs
- Total Quality Management (TQM) & Process Improvement
- Stakeholder Engagement & Communication
- Strategic Project Management (PMP, PRINCE2)
- Data Analytics & Performance Dashboards (Power BI)
- Mergers & Acquisitions
- Public-Private Collaboration
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Certification
- Project Management Professional (PMP), 2023
- Six Sigma Green Belt, 2020
- PRINCE2 Master-Class, 2018
- ISO 9001:2008 Internal Auditor, 2015
- Labor Market Economics, PwC, 2023
- Power BI (Intro), PwC, 2023
- Design Thinking, 2022
Accomplishments
- Spearheaded ESG integration and corporate performance tracking at a major PIF-backed development firm.
- Successfully aligned national labor initiatives with international standards and economic development goals.
- Achieved significant improvements in academic quality systems, institutional accreditation, and KPI governance.
- Directed strategic partnerships and operational improvements in both public and private sectors.
Custom
- Microsoft Office Suite
- Power BI
- SAP (Awareness)
- Microsoft Project
- Visio
Personal Information
Nationality: Saudi
Timeline
Corporate Performance Manager
Jeddah Central Development Company
11.2023 - 05.2025
Advisory Manager / Project Manager – MHRSD
PwC (PricewaterhouseCoopers)
07.2022 - 10.2023
Quality Assurance Manager
Batterjee Medical College
02.2019 - 07.2022
Quality Management Associate / Project Manager
Tatweer Educational Transportation Services
08.2017 - 12.2018
TQM Manager
Saudi Building Materials Co.
12.2014 - 07.2017
Director
Applied Solutions Organization
06.2012 - 11.2014
Bachelor of Business Administration - Systems Track
Arab Open University
MSc - Total Quality Management & Organizational Excellence
Sheffield Hallam University
/2016 - 01.2018
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