Afzal Hassan
Group General Manager
Summary
Associated with hospitality industry since 1994. A dynamic and result oriented leader with 27 years of rich Marriott International hospitality experience, get hold of multiple experience and exposure under Marriott shelter in key divisions of the hotel (Sales & Marketing and hotel operation in general) which have broaden, wisdom and decision making. I love operating / Immense learning / evaluating opportunities to complement / revisit if the pace of current is aligned or requires acceleration to meet set objective.
A mentor who led and builds cultural diversified teams at various international locations to deliver desired results. Strategic and commercial thinker with a proven track record of creating and delivering business excellence. Remain highly engaged with all the key stakeholders to enhance customers relationship. Always open to the new challenges for driving success.
Overview
28
28
years of professional experience
3
3
years of post-secondary education
Work History
Group General Manager
Entcco
Riyadh
05.2022 - Current
- Drove year-over-year business growth while leading operations, strategic vision and long-range planning.
- Prepared annual budgets with controls to prevent overages.
- Utilized enterprise risk management software to improve operational insight and planning.
- Evaluated suppliers to maintain cost controls and improve operations.
Group General Manager
Sultanate Jazan
Jazan
07.2021 - 04.2022
- Evaluated market data to develop and create business strategies and marketing plans.
- Evaluated and monitored promotional activities to confirm adequate return on promotional funds.
- Analyzed sales and marketing data for improved strategies.
- Managed sales promotions and marketing strategies on major social media sites.
Director of Sales and Marketing
Marriott International
Jazan
07.2019 - 07.2021
- Evaluated market data to develop and create business strategies and marketing plans.
- Evaluated and monitored promotional activities to confirm adequate return on promotional funds.
- Analyzed sales and marketing data for improved strategies.
- Managed sales promotions and marketing strategies on major social media sites.
Director of Sales and Marketing
Marriott International
Madinah
06.2018 - 07.2019
- Successfully maintained clean, valid driver's license and access to reliable transportation.
- Offered friendly and efficient service to customers, handled challenging situations with ease.
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
- Exceeded goals through effective task prioritization and great work ethic.
- Evaluated market data to develop and create business strategies and marketing plans.
- Evaluated and monitored promotional activities to confirm adequate return on promotional funds.
- Analyzed sales and marketing data for improved strategies.
- Managed sales promotions and marketing strategies on major social media sites.
- Used networking, coldcalling and referrals to identify prospective accounts and generate new leads.
Director of Sales and Marketing
Marriott International
Jazan
04.2013 - 07.2018
- Evaluated market data to develop and create business strategies and marketing plans.
- Evaluated and monitored promotional activities to confirm adequate return on promotional funds.
- Analyzed sales and marketing data for improved strategies.
- Managed sales promotions and marketing strategies on major social media sites.
Director of Corporate Sales
Marriott International
Jeddah
10.1994 - 03.2013
- Identified prospects' needs and developed appropriate responses along with suitable information on products and services.
- Surpassed growth targets and revenue projections by coordinating and planning [Type] product sales initiatives.
- Maintained up-to-date knowledge of [Product] and performed competitor analysis.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
Education
Bachelor of Arts - Business Economics
Punjab University
Lahore Pakistan 03.1993 - 06.1994
Master in Sales & Marketing - Sales And Marketing Education
Nexon University
Texas 08.2010 - 10.2012
Timeline
Group General Manager
Entcco
05.2022 - Current
Group General Manager
Sultanate Jazan
07.2021 - 04.2022
Director of Sales and Marketing
Marriott International
07.2019 - 07.2021
Director of Sales and Marketing
Marriott International
06.2018 - 07.2019
Director of Sales and Marketing
Marriott International
04.2013 - 07.2018
Master in Sales & Marketing - Sales And Marketing Education
Nexon University
08.2010 - 10.2012
Director of Corporate Sales
Marriott International
10.1994 - 03.2013
Bachelor of Arts - Business Economics
Punjab University
03.1993 - 06.1994
Similar Profiles
Paul Gerard PretoriusPaul Gerard Pretorius
Group General Manager at Container KingGroup General Manager at Container King
DAVID FIELDSDAVID FIELDS
Group General Manager at Velocity Air Conditioning/ PacmanGroup General Manager at Velocity Air Conditioning/ Pacman
Mahmood Al LawatiMahmood Al Lawati
Group General Manager at Realty Gate LLC, Swan Interiors, Creative Design House, Qabas UnitedGroup General Manager at Realty Gate LLC, Swan Interiors, Creative Design House, Qabas United
Krunal DhruvKrunal Dhruv
Group General Manager at Gobinddham Manjhand DarbarGroup General Manager at Gobinddham Manjhand Darbar