Ahmad Alsouleman
Riyadh
Summary
An executive management professional with unprecedented history of P&L leadership and 19+ years of expertise in spearheading sales and operations management across the furniture industry. A seasoned sales guru, known for bringing “A Game” to fuel sales, deliver record year-over-year achievements and exceed targets. Recognized for exceptional business strategy development, leading teams towards peak performance and steering the company’s financial strength and continued growth in the B2C & B2B markets. Championed establishing the international brands in KSA market and expand it in all KSA regions. Characterized as a farsighted, strategist and tactician, propelling business growth, and proffering dynamic leadership to exceed P&L goals and targets. Established thought leader and an expert at standardized project management tools for repeatable delivery of successful projects, adhering to project scope, cost and time constraints. History of delivering high-end projects encompassing planning, scheduling, budgeting, proffering strategic technical/ planning advice and generating substantial revenue for my employers. Fiscal/Commercial planner, steered budgeting, performance, and financial milestones facilitated the achievement of top-line growth, profitability. Owning proven track record of making the regional Saudi branch as the best branch of the group in the Saudi market both turnover wise & profit wise. Leveraged territory intelligence, whilst designing territories as well as action plans. Globe-trotter have travelled to 35+ countries and ongoing.
Overview
18
18
years of professional experience
Work History
General Manager
BD Holding Co.
07.2020 - Current
- Company Overview: BD Holding is a well-established group operating in the furniture production, retail and wholesale industry
- The group has many subsidiaries working under its umbrella in Lebanon and KSA
- All of which are famous for high quality, refined designs ranging from classic to contemporary and wide choice, catering to the most sophisticated of tastes
- Instrumental in establishing LEICHT German Kitchens Brand and expanding the company's presence in KSA by opening 3 dedicated showrooms
- Seized every opportunity to advance the company and generate revenue opportunities
- Provided inspirational leadership and strategic vision to take the company onto the next stage
- Futuristic working on capturing the GCC market until 2025
- Under my unwavering leadership consistently achieved net sales & targets
- Established new projects department to offer complete furniture solutions to high-end residential & commercial projects (loose/ fixed furniture, office furniture, kitchens cabinets, all joinery wood works and lighting solutions)
- Built the distribution ecosystem, securing new distributors thus expanding the distributors network at the regional/international level
- Determined strategic allocation of the country resources
- Orchestrated a sustainable LEAN organization and continuous improvement ethos, led company-wide transformation that enabled delivery of breakthrough levels of performance
- BD Holding is a well-established group operating in the furniture production, retail and wholesale industry
- The group has many subsidiaries working under its umbrella in Lebanon and KSA
- All of which are famous for high quality, refined designs ranging from classic to contemporary and wide choice, catering to the most sophisticated of tastes
- Proffering organizational vision, leadership and oversight required to generate new business, offer complete furniture solutions for B2C / B2B, deliver excellent results and achieve all organizational goals
- Commanding establishment and management of the Leicht German kitchens brand in KSA market
- Owning P&L accountability and big picture strategy that builds businesses, drives missions, generating positive ROI deliverables and measurable market leadership and growth across the region
- Administering the whole gamut of Supply Chain and Commercial operations/ strategies (B2C / B2B) for the region and the various countries within the remit
- Enhancing brand international’s profile/presence in the region through research, campaigning & innovative strategies
- Authoring forward-thinking revenue-generating strategic sales and marketing strategies/ business plan for the projects and kitchens business department
- Established SOPs for the teams, as well as a communications matrix, to ensure the best implementation of the company's strategic marketing and sales plans
- Ownership of establishing, managing and reporting on budget and expenditure for the KSA market subsidiary
- Mastered unlocking business uniqueness & providing sustainable competitive advantage using SWOT evaluation Matrix
- Recommending new products/ brands to add it to the product portfolio and to offer more solution options in the market
- Commanding multiple projects, steering planning initiatives towards accomplishment of organizational goals & vision pertaining to the overall execution of the projects
- Spearheading end-to-end project management, ensuring completion of deliverables within stringent deadline and budget parameters
- Expertise in changing project scope, schedule, and costs using appropriate verification techniques
- Establishing vision, strategy to deliver superior results by implementing strategic logistics, warehousing and inventory management programs that optimizes the value from the supply chain
- Assisting logistics process for development of new products, inventory maintenance, manufacturing, shipment/delivery & returns on products
- Developing, implementing, and sustaining a production planning system to ensure on time full delivery to customers
- Overssing current and long-term forecast projections to drive production and inventory planning goals
- Superintending a dynamic sales team, promoting a culture of continuous improvement, providing support and necessary tools- content and a training strategy to empower team to accomplish unprecedented results
Country Manager
Nolte Home Studio Nolte Kitchens & Nolte Mobel
07.2013 - 07.2020
- Company Overview: Nolte home studio is a German home studio company and the 2nd largest kitchen brand in Germany
- Al Mazro group with its lifestyle business company bed quarter started their relationship with Nolte to be exclusive partners in KSA to provide services for various projects in KSA
- Hand-selected for the executive leadership position, entrusted with Country Management responsibility
- Successfully established Nolte German Kitchens brand in KSA market by opening of 8 dedicated showrooms
- Shared game-changing insights for resolving challenges considering territory dynamics - demographics, consumer behavior & market trends
- Promoted for propelling unprecedented growth in eastern region to manage all NOLTE business in KSA
- Created history by opening the biggest Nolte showroom in the Middle East - 1,250SQM with 24 unit’s display
- Drove culture of optimizing operations, built a next-generation operations model which aided in increasing company’s footprint, burgeoning market share & propelling sustainable revenue gains
- Nolte home studio is a German home studio company and the 2nd largest kitchen brand in Germany
- Al Mazro group with its lifestyle business company bed quarter started their relationship with Nolte to be exclusive partners in KSA to provide services for various projects in KSA
- Established and evolved modern marketing strategies and sales plans for market penetration, market development, and product development
- Developed/delivered incisive, value-generating insight & analysis - identified valuable emerging markets accurately forecasting future sales and formed sales plans to adapt to constant shifts in the marketplace for all NOLTE showrooms
- Shouldered responsibility for successful delivery of commercial performance/ P&L accountability for NOLTE showrooms
- Handled budgeting and forecasting for growing all economic measures dramatically
- Managed the costing, pricing, profit and controlling the COGS
- Functioned as the analytical engine of the Company, proffered data-driven insights to support optimal financial business decisions of Executive Management
- Managed display plan in the showrooms and the designs works as per the agreed plan with NOLTE Germany
- Brains and brawn behind making new deals with the interior designers/contractors to generate expected sales
- Served as an inspirational and focused leader, trained and empowered retail teams to set and exceed goals consistently
Branch Manager
Isam Kabbani Group – Adada&Kabbani Co.
11.2011 - 06.2013
- Company Overview: Adada&Kabbani Co is the oldest name in the kitchen and joinery industry
- It is a dynamic and innovative company with an unwavering commitment to using its vast technical and industrial knowhow to achieve complete customer satisfaction
- Head-hunted for management of Riyadh branch of Adada&Kabbani Co
- Conceptualized strategic business blueprint, formulated strategies, led business planning, and ascertained scope and potential avenues for business growth
- Adada&Kabbani Co is the oldest name in the kitchen and joinery industry
- It is a dynamic and innovative company with an unwavering commitment to using its vast technical and industrial knowhow to achieve complete customer satisfaction
- Maneuvered development/ implementation of innovative sales policies/ programs to ensure adequate penetration, market share, growth, and performance
- Drove results through inventory management and successful product assortments
- Established merchandise plans given store, month, department, detailing sales, markdown, receipts & inventory
- Headed the VIP customer service department, endeavored to create a legendary customer experience and service excellence across the branch
- Built a productive, world-class team through smart recruitment, mentoring and career development
Brand Manager
Bed Quarter Co.
04.2007 - 10.2011
- Company Overview: Bed Quarter, a subsidiary of Maz Holding, is a premium bedroom furniture, mattress, bed linen, bath linen & table linen products supplying company that was established in 1997
- It is a major player in retail industry of Saudi Arabia with 26 showrooms
- Entrusted with management of the oldest and most important bedding system brand in KSA
- Commanded sales of 15 showrooms, 400 sales distributers and projects sales in KSA
- Recognized for delivering strong sales results and setting the stage for growth as well as establishing the bed linen accessories business for projects
- This driving the business in the direction of Group Vision and Expectation
- Successfully established Tempur Swedish Bedding System Brand across the KSA market
- Bed Quarter, a subsidiary of Maz Holding, is a premium bedroom furniture, mattress, bed linen, bath linen & table linen products supplying company that was established in 1997
- It is a major player in retail industry of Saudi Arabia with 26 showrooms
- Nurtured productive and professional relationships with interior designers and contractors’, expanded network thus facilitating new business acquisitions
- Administered sales, inventory, business development as well as forecasting, budgeting, planning, and executing of all brands activities
- Manage the distribution channel of sales in all regions (Central - Western - Eastern)
- Built an excessively big network of hotels clients in all KSA regions
Education
Doctorate in Business Administration DBA -
Master of Business Administration -
Skills
- Executive Vision & Direction
- Sales Management
- Business Stewardship
- B2C and B2B
- Project Management
- Supply Chain / Procurement
- Quality Assurance & Reporting
- Finance Acumen
- Budgeting/ Cost Control
- Risk Management
- Operations Re-engineering
- Resource Management
- Inventory Planning
- Team Management
- Leadership
Affiliations
UK Professionals Board Ltd., Member
Languages
English
Hobbies and Interests
- Travel worldwide
- Sports / Basketball
Professional Development
- Internal Auditor Training Course for QMS ISO 9001:2015, AMHZ Consulting, 01/01/19
- The 7 Habits of Highly Effective People Signature Program, 01/01/13
Timeline
General Manager - BD Holding Co.
07.2020 - Current
Country Manager - Nolte Home Studio Nolte Kitchens & Nolte Mobel
07.2013 - 07.2020
Branch Manager - Isam Kabbani Group – Adada&Kabbani Co.
11.2011 - 06.2013
Brand Manager - Bed Quarter Co.
04.2007 - 10.2011
International Business Academy of Switzerland - Doctorate in Business Administration DBA,
Veritas College International - Master of Business Administration,
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