Hi, I’m
Ahmad Asad
Motorsport, Entertainment & Desert Sport Event Manager
Riyadh,Riyadh
Summary
I’m an Event organizer with passion of all things motoring, I have a particular interest to bring the motoring community together, having worked over the past for Motorsport, Off-Road and classic cars communities.
With the current drive towards more events in KSA, I am very optimistic about the future of car events in Saudi.
Passionate about Overland and excursions.
Nature enthusiast, keen to explore new places and roles.
Overview
11
years of professional experience
4
years of post-secondary education
2
Languages
Work History
Soul Events and Entertainment Riyadh, Riyadh
Special Events Director
04.2022 - Current
Job overview
- Coordinated florists, photographers and musicians during for events.
- Managed administrative logistics of events planning, event booking and event promotions.
- Solicited feedback from clients to assess event success and uncover opportunities for improvement.
- Selected and ordered refreshments, decor and event materials.
- Attended bridal industry events to promote services and build relationships with prospective vendors.
- Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
- Organized logistics and materials for each meeting, arranged spaces and took detailed notes for later dissemination to key stakeholders.
- Interviewed clients to understand event scopes of work, establish budgets and determine timelines for venue selection, guest list finalization and rehearsal, ceremonies and receptions.
Extreme EventsRiyadh, Saudi Arabia, Saudi Arabia
Commercial Sales Manager
11.2021 - Current
Job overview
- Closed and ran brand activation deal for Petromin-Jeep at AlUla, 70 Jeeps and over three hundred attendees
- Planned and ran Car & Bike club management, Motoring schedule and crowd control at Autoville Riyadh, ten clubs, five hundred members, and over two thousand visitors per day for 7 days long event
- Motivated team to meet and exceed sales goals
- Developed strategic initiatives based upon company objectives aimed at accelerating growth
- Traveled to different destinations and companies to negotiate large scale events and meet client values
- Set production goals to exceed budget expectations
- Consulted with sales, marketing, and management teams to develop solutions and accomplish shared objectives
Engine Giants estRiyadh, Saudi Arabia
Assistant Director of Events
06.2018 - Current
TMD3Riyadh, Saudi Arabia
Special Event Manager
06.2016 - 06.2018
Speed Junkies estRiyadh, Saudi Arabia
Special Events Coordinator
06.2014 - 06.2016
Dirab MotorparkRiyadh
PR Event Manager
05.2012 - 05.2014
Education
Limkokwing University of Technology
Bachelor of Computer Science from Computer Software and Media Applications
06.2005 - 06.2009
Ibn Senna High School
High School Diploma
05.2004 - 05.2004
Skills
Corporate account management
Sales presentations
Business development and planning
Vendor relationship management
Venue selection
Project Management
Affiliations
Co-Founder of Mopar Arabia. Official spokesperson of Mopar Arabia club. Founder of RAM Club KSA. RAM brand ambassador in Saudi Arabia. Diggin.it brand ambassador.
Accomplishments
- Achieved the Guinness work record of the most cars doing a Burnout simultaneously – at National Motor Festival – Dirab Motorpark- Saudi National Day 2017 - GEA
- Established a racing team to represent the brand Dodge in the motorsport events and races, Saudi Arabia & the, . Ran a brand related annual events for 8 years straight, with rapidly increasing audience, participants, sponsors, and visitors every year. Major enrollment in the media production, social media hype programs and the overall enhancement of event appearance.
Timeline
Special Events Director
Soul Events and Entertainment
04.2022 - Current
Commercial Sales Manager
Extreme Events
11.2021 - Current
Assistant Director of Events
Engine Giants est
06.2018 - Current
Special Event Manager
TMD3
06.2016 - 06.2018
Special Events Coordinator
Speed Junkies est
06.2014 - 06.2016
PR Event Manager
Dirab Motorpark
05.2012 - 05.2014
Limkokwing University of Technology
Bachelor of Computer Science from Computer Software and Media Applications
06.2005 - 06.2009
Ibn Senna High School
High School Diploma
05.2004 - 05.2004