Dynamic executive with over 20 years of extensive experience in managing and executing national and international events, destination development programs, and tourism initiatives throughout Saudi Arabia. Proven track record in leading high-impact projects such as Saudi National Day, Riyadh Season, Jeddah Season, and various international shows, including global partnerships like the PSG match and World Cup Fan Zones. Expertise includes full project lifecycle management, from budgeting and procurement to on-ground operations and stakeholder coordination with government and private entities. Committed to advancing Saudi Vision 2030 through innovative event concepts, strategic sponsorship integration, and enhanced visitor experience initiatives.