Summary
Overview
Work History
Education
Languages
Timeline
Generic
Ahmad Bassrawi

Ahmad Bassrawi

Jeddah

Summary

Dynamic executive with over 20 years of extensive experience in managing and executing national and international events, destination development programs, and tourism initiatives throughout Saudi Arabia. Proven track record in leading high-impact projects such as Saudi National Day, Riyadh Season, Jeddah Season, and various international shows, including global partnerships like the PSG match and World Cup Fan Zones. Expertise includes full project lifecycle management, from budgeting and procurement to on-ground operations and stakeholder coordination with government and private entities. Committed to advancing Saudi Vision 2030 through innovative event concepts, strategic sponsorship integration, and enhanced visitor experience initiatives.

Overview

19
19
years of professional experience

Work History

Business Intelligence Director

Blink Experience
01.2024 - 01.2025
  • Strengthened and expanded client relationships across key sectors.
  • Implemented visitor experience assessments to enhance event quality.
  • Integrated Vision 2030 strategy into all event proposals.
  • Built sponsorship unit and engagement KPIs across CS teams.

Tourism Destination Management Office Head

Medina Development Authority
01.2023 - 01.2024
  • Managed database of tourism prospects and partnerships.
  • Led destination promotion efforts via events, media, and trade shows.
  • Oversaw tourism budget, prioritizing regional impact.

General Manager – Content Planning & Development

General Entertainment Authority
01.2020 - 01.2023
  • Led Saudi Summer Program and marine/mountain tourism projects.
  • Directed major national events: Saudi National Day, Eid, Riyadh & Jeddah Seasons.
  • Achieved 55% increase in sales for ‘Combat Field’ live experience.
  • Oversaw international projects including World Cup Fan Zone, PSG match, fireworks/drones shows.

Senior Manager – Saudi Seasons

General Entertainment Authority
01.2019 - 01.2020
  • Managed Sharqiyah and Jeddah Seasons with full regional oversight.
  • Planned and executed cross-region campaigns and activations.

Red Bull – Multiple Leadership Roles

Red Bull Saudi Arabia
01.2006 - 01.2018
  • Held strategic roles from Part-Time Promoter to National Sports Manager.
  • Led athlete management, event strategy, brand visibility, and field marketing.
  • Organized large-scale events and national campaigns.

Education

Bachelor Of Science In Metrology -

King Abdulaziz University
Jeddah, Saudi Arabia
04.2011

Languages

Arabic
Bilingual or Proficient (C2)
English
Advanced (C1)

Timeline

Business Intelligence Director

Blink Experience
01.2024 - 01.2025

Tourism Destination Management Office Head

Medina Development Authority
01.2023 - 01.2024

General Manager – Content Planning & Development

General Entertainment Authority
01.2020 - 01.2023

Senior Manager – Saudi Seasons

General Entertainment Authority
01.2019 - 01.2020

Red Bull – Multiple Leadership Roles

Red Bull Saudi Arabia
01.2006 - 01.2018

Bachelor Of Science In Metrology -

King Abdulaziz University
Ahmad Bassrawi