Ahmad Taleb
Head Of Marketing
Riyadh
Summary
Dynamic marketing leader with over 13 years of proven success in elevating brand equity, expanding market share, and driving significant business impact throughout the MENA region. Expertise in transforming complex business objectives into innovative, measurable marketing strategies that deliver results. Demonstrated ability to execute full-funnel campaigns, enhance brand positioning, and accelerate e-commerce growth while managing multimillion-dollar marketing budgets. Recognized for influencing consumer behavior across diverse sectors, including technology, fintech, consumer electronics, and retail, with a strong track record in team leadership and stakeholder management to create award-winning marketing ecosystems.
Overview
13
13
years of professional experience
4
4
Certifications
Work History
Head of Marketing
Lenovo
04.2020 - Current
- Lead end-to-end consumer marketing strategy for Lenovo and Motorola across 8+ MENA countries. Own a $7M+ annual budget and full responsibility for campaign planning, execution, and performance across ATL, BTL, digital, social, PR, CRM, e-commerce, and retail.
- Drove 25% YoY growth in e-commerce sales through performance media, CRM flows, and digital shelf optimization across Amazon and Noon.
- Planned and executed 20+ fully integrated launch campaigns delivering measurable uplift in traffic, engagement, and category share
- Increased brand Share of Voice (SOV) in priority markets by optimizing paid media, influencer, PR, and always-on content surpassing key competitors in multiple product categories.
- Built brand ambassador, influencers and KOL program that generated $8M+ in earned media and redefined brand relevance among Gen Z and youth segments.
- Led ATL and BTL activations (OOH, retail, experiential), tailored by country to drive visibility, footfall, and retail engagement
- Managed PR and media relations strategy, boosting brand favorability and securing coverage across top-tier traditional and digital media.
- Owned deployment of MDF funds with strategic partner (Google), delivering co-branded campaigns with high ROI and sales impact.
- Oversaw the regional marketing budget, ensuring efficient allocation of resources and alignment with corporate financial goals.
- Analyzed market trends and consumer behavior, providing actionable recommendations that informed product development and positioning.
Country Marketing Manager
Ingram Micro
07.2018 - 04.2020
- Directed national B2B marketing and co-branded GTM initiatives for global tech vendors including Cisco, Dell, HPE, and Microsoft. Owned demand generation, channel marketing, and pipeline growth strategy for Saudi Arabia.
- Developed and executed ABM programs targeting enterprise and public sector clients resulting in 3x improvement in opportunity quality and deal velocity.
- Managed $2M+ marketing budget and drove over $10M in pipeline through integrated demand gen campaigns and partner co-marketing.
- Built CRM-driven nurture programs that aligned with sales stages boosting MQL to SQL conversion by 35%.
- Created scalable marketing toolkits for 50+ channel partners standardizing messaging and accelerating campaign execution.
- Orchestrated large-scale partner summits, roadshows, and GITEX activations to drive engagement and bottom-of-funnel influence.
Marketing Manager
Geidea Solution
08.2017 - 07.2018
- Owned national B2B marketing strategy for a leading fintech company, supporting sales teams and product launches targeting banks, financial institutions, and SMBs.
- Launched targeted demand generation campaigns that led to 25% YoY growth in sales pipeline.
- Led Geidea's participation at Seamless Middle East and key fintech events generating high-quality B2B leads and media exposure.
- Planned and executed account-based marketing (ABM) programs to engage top-tier enterprise clients, driving deeper adoption of POS and payment gateway solutions.
- Managed a $1.5M marketing budget across CRM, digital, content, and BTL channels, achieving 20% YoY sales growth and a 12% increase in lead conversion.
- Collaborated cross-functionally with sales and product teams to deliver integrated fintech campaigns tailored to industry verticals, strengthening partnerships with banks and merchants.
- Managed digital marketing initiatives, optimizing SEO and SEM efforts to increase website traffic and enhance online presence.
Senior Marketing Specialist
Amadeus IT Group
03.2014 - 08.2017
- Led B2B marketing initiatives across the Gulf for Amadeus' travel tech solutions. Focused on demand generation, product marketing, and strategic partner engagement.
- Executed 12+ product and platform launches with measurable revenue impact across target accounts.
- Organized regional roadshows and partner workshops to strengthen channel relationships and expand customer footprint.
- Planned and executed regional roadshows, roundtables, and partner workshops, driving awareness and adoption of new Amadeus platforms and solutions.
- Played a key role in Arabian Travel Market (ATM) preparation and on-ground execution, managing brand presence, booth experience, and partner engagement activities.
- Boosted digital visibility and lead generation by 40% in web traffic and 30% in qualified B2B leads through targeted content, PR, and industry collaborations.
Marketing Coordinator
Virgin Megastore (Retail)
03.2013 - 03.2014
- Contributed to omnichannel retail campaigns driving traffic and sales across flagship stores.
- Achieved SAR 1.5M in incremental sales through cross-channel promotions (social, OOH, BTL).
- Increased footfall by 20% via creative activations and in-store experiences.
- Developed and implemented marketing campaigns that increased brand visibility and enhanced customer engagement across multiple channels.
- Managed social media accounts and content calendars, fostering a dynamic online presence that attracted new customers and retained existing ones.
- Led the organization of in-store events and promotions, enhancing customer experience and driving foot traffic to the retail location.
Education
Bachelor of Science - Marketing
American University of Science And Technology
Beirut, Lebanon 04.2001 -
Bachelor of Arts - Digital Advertising
American University of Science And Technology
Beirut, Lebanon 04.2001 -
Skills
Social Media & Digital Marketing
Certification
Certified Digital Marketing Professional (2023)
Recognition
Employee of the Year (2015)
Marketing Tool & Platforms
· Performance & Paid Media : Meta Ads Manager, Google Ads, DV360, Amazon DSP, TikTok Ads
· Analytics & Reporting : Google Analytics (GA4), Adobe Analytics, Power BI, Tableau
· CRM & Automation : Salesforce Marketing Cloud, HubSpot, Mailchimp, Zoho CRM
· E-commerce & Retail : Amazon Brand Stores, Noon Seller Central
· Social & Influencer : Sprinklr, Hootsuite
· Content & Creative : Monday.com
· Web & SEO : WordPress, Google Search Console
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Accomplishments
- Increased eCommerce sales by 20% in one year.
- Consistently commended by upper management for spearheading and leading effective marketing campaigns.
- Resolved product issue through consumer testing.
- Increased net revenue by 25% by spearheading and leading a comprehensive marketing campaign.
Languages
English
Advanced (C1)
Arabic
Bilingual or Proficient (C2)
Timeline
Head of Marketing
Lenovo
04.2020 - Current
Country Marketing Manager
Ingram Micro
07.2018 - 04.2020
Marketing Manager
Geidea Solution
08.2017 - 07.2018
Senior Marketing Specialist
Amadeus IT Group
03.2014 - 08.2017
Marketing Coordinator
Virgin Megastore (Retail)
03.2013 - 03.2014
Bachelor of Science - Marketing
American University of Science And Technology
04.2001 -
Bachelor of Arts - Digital Advertising
American University of Science And Technology
04.2001 -