Ahmad Zamel
Jeddah,Saudi Arabia
Summary
I have extensive expertise in FMCG marketing, promoting brands, product launch, and positioning strategies. Demonstrates strong leadership and stakeholder management skills, excelling in building strategies and understanding consumer behaviour. Proven track market analysis, budget planning, and event execution. Adept at internal collaboration and cooperation to drive successful outcomes.
Career goal: to leverage comprehensive marketing skills to lead innovative projects that enhance brand presence and consumer engagement.
Overview
13
13
years of professional experience
6
6
years of post-secondary education
1
1
Certification
Work history
Associate Brand Manager (Saudi, Oman & Bahrain)
Nestlé Saudi Arabia
Jeddah, Saudi Arabia
11.2023 - Current
- Activate the brand plans through the execution of consumer assets and brand campaigns on digital platforms (i.e. Social media campaigns and channels, e-commerce assets)
- Support the shopper and consumer engagement activations (i.e. sampling plans, promotions, partnerships) in store on ground and on e-commerce, in full coordination with relevant functions, following the over-arching Brand Essence and Big Idea.
- Conducted comprehensive competitor analysis to stay ahead of market trends.
- Oversaw budgeting process to maximize profitability.
- Close follow-up with different functions: alignment on the activities, calendars, implementations to ensure adherence to ICP, with needed corrective actions
- Crafted campaigns using market understanding, consumer analysis, and advertising psychology.
- Managed social media campaigns to increase online presence.
- Lead innovations and launches through paying attention to details be it brand proposition, target consumers, pricing, competition... etc.
Senior Medical Delegate
Nestlé Saudi Arabia
Riyadh, Saudi Arabia
09.2020 - 10.2023
- Trained junior delegates on medical terminologies and drug characteristics for effective promotion.
- Built long-term relationships with clients that led to repeat business opportunities.
- Led successful product launches which achieved wide recognition in the industry.
Assistant Brand Manager (internship)
Nestlé Saudi Arabia
Riyadh , Saudi Arabia
04.2021 - 09.2021
- Compiled monthly reports highlighting key brand performance metrics.
- Facilitated training sessions on product knowledge for staff.
- Monitored competitor activity, staying ahead in the ever-evolving marketplace.
- Fostered positive relationships with key stakeholders through effective communication and negotiation skills.
Executive Medical Delegate
Nestlé Saudi Arabia
Riyadh, Saudi Arabia
04.2017 - 09.2020
- Led team for successful execution of annual corporate goals.
- Established key relationships with stakeholders, contributing towards long-term success of the company
Medical Delegate
Nestle Infant Nutrition
Riyadh
08.2014 - 04.2017
- Enhanced product knowledge amongst doctors and pharmacists through detailed presentations.
- Organized regular meetings with healthcare professionals for effective product promotion.
Medical representative
Dar Al Dawa Pharmaceutical co.
Amman, Jordan
06.2012 - 07.2014
- Worked with Dar Al Dawa Pharmaceutical co
- As a medical representative for two years, responsible of marketing different products; antibiotics, analgesics & antiepileptic pills
Education
BSc - Pharmacy
Jordan University of Science & Technology
09.2007 - 01.2012
Diploma - Marketing & Digital Strategy
Charted Institute of Marketing
London, UK 01.2023 - 10.2023
Diploma - Project Management Professional
Project Management Institue
Riyadh 06.2020 - 12.2020
Skills
- Leadership
- Building Strategies
- Internal Collaboration & Cooperation
- Product launch expertise
- Product positioning strategies
- Understanding consumer behaviour
- Social media campaigning
- Market analysis
- Budget planning
- FMCG marketing
- Stakeholder management
- Event planning and execution
- Public speaking
- Budget management
Languages
Arabic
Native
English
Fluent
Affiliations
- Chess
- Football
- Table tennis
Certification
PMP Certificate | PMI
Marketing & Digital Strategy Certificate | CIM
Timeline
Associate Brand Manager (Saudi, Oman & Bahrain)
Nestlé Saudi Arabia
11.2023 - Current
Diploma - Marketing & Digital Strategy
Charted Institute of Marketing
01.2023 - 10.2023
Assistant Brand Manager (internship)
Nestlé Saudi Arabia
04.2021 - 09.2021
Senior Medical Delegate
Nestlé Saudi Arabia
09.2020 - 10.2023
Diploma - Project Management Professional
Project Management Institue
06.2020 - 12.2020
Executive Medical Delegate
Nestlé Saudi Arabia
04.2017 - 09.2020
Medical Delegate
Nestle Infant Nutrition
08.2014 - 04.2017
Medical representative
Dar Al Dawa Pharmaceutical co.
06.2012 - 07.2014
BSc - Pharmacy
Jordan University of Science & Technology
09.2007 - 01.2012
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