Ahmad Zarzour
Business Development Manager
Riyadh
Summary
Over 14 years of experience in Retail Business, FMCG, Business Development, Commercial and Sales Management, and Account Planning. Proven track record of Team Building, consistently over delivering targets and exceeding expectations across multiple channels in the Saudi Markets. Personal Development enthusiast constantly seeking opportunities for growth both personally and professionally through self-motivation, leading by example with strong organizational and interpersonal skills. Dedication and passion recognized with awards, praise, and additional responsibilities.
Overview
14
14
years of professional experience
24
24
years of post-secondary education
2
2
Languages
Work History
Business Development Manager - KSA and Bahrain
Perfetti Van Melle
Riyadh, Riyadh Region
02.2022 - Current
- Managing the Brands Like Mentos, Chupa Chups, SMINT and Fruitella, in KSA and Bahrain Markets.
- Generated new business with market initiatives, strategic plans and Market reach expansion, resulted to successfully Double PVM Business in 3 Years.
- Translating the company strategy into action plan to distributor team.
- Developing the distributor and Put processes in place to better manage and control our day to day work.
- Work in full collaboration with supply chain, finance and marketing teams to achieve all group's objective.
Head of Pharmacy Channel
Loreal Saudi Arabia
Jeddah, Mecca Region
02.2020 - 12.2021
- With a talented team of four Key Accounts Managers, and more than 30 indirect reporting sales team.
- Responsible for the development of Pharmacy channel, build exceptional partnership with KSA Top Key Accounts by Leading negotiating and tracking our JBP's.
- Landed 2020 at +12% on the sellout and +9% on the sell-in , Gaining Leadership in most of the H&B Categories by driving the Growth on Sellout with creative initiatives and strategies.
- Upskilling the team and improving their capabilities to ensure the Max Productivity.
- Build the action plan to implement the Division and channel strategy, Ensure it execution and tracking down to store level and sell out.
- Work hand in hand with Marketing and Trade Marketing teams on the promo strategy as well as other functions (Supply, finance, operations) to ensure the smooth implementation of all process.
Head of Traditional Trade Channel
Loreal Saudi Arabia
Jeddah, Mecca Region
10.2017 - 02.2020
- With a team of four Area Sales managers and 25 indirect reporting sales team, Managing Multiple Channels ( Wholesale - Self-Service - Perfumeries and Small Pharmacies) Responsible of Accurately forecasts and achieves the channels results: turnover, market share, profit and Planning all growth drivers accordingly.
- Prepare and lead the Accounts negotiations. Work closely with other departments (Supply, finance, and marketing); ensure the consistency of LOréal voices when speaking to the retailer.
- Successfully turned around the perfumery channel performance through changing the promotional approach and fixing the mix of products.
- Managed to reactivate the Self-Service channel and recruit new customers as well as expanding our portfolio with the current active accounts.
- Fixed the payment cycle of Single Pharmacies to ensure a smooth business, launched new brands and expanded the assortment of most of the brands to ensure a harmonized distribution of our portfolio in this channel.
Wholesale Key Account Manager
Loreal Saudi Arabia
Jeddah, Mecca Region
12.2015 - 10.2017
- Launched the Wholesale Channel of L'Oreal Business across all regions in Saudi Market.
- Responsible for the Commercial plans, Stocks Forecasting, Team management and execution follow-up.
- Full Management of investment Budgets for the channel across all Categories to ensure the best profitability through optimum mix of brands sales.
- Team Optimization through implementing an efficient Market Route Plan, spreading the Know-How of the Channel to the team and to all business functions.
- Successfully tripled the business size in 4 years, Grew Channel WOB% from 7% in 2015 up to 24% in 2019.
- Managed to Grew the Channel Structure from Five Salesmen only in 2015 up to have Four Area Managers, Five Sales Supervisors and Twenty Five Salesmen in 2019.
- A full turnaround from a bleeding channel, to be the channel that is driving the growth for L'Oreal Saudi for the last 5 years.
National Key Account Manager
Binzagr Company
Jeddah, Mecca Region
07.2015 - 12.2015
- Managing Self-Service Channel across Saudi Market accelerate the business for Multiple Brands: Coro beverages (Suntop,Suncola), Moussy, Heinz, Mazola, Britania, Red Rooster, Managing Key Accounts, maintaining a long term relationship with accounts and maximizing sales opportunities. Playing an integral role in new business pitches. Responsible for Channel Business plans and strategies to drive the growth and performance.
Regional Sales Manager
Binzagr Company
Buraidah, Al-Qassim Region
01.2013 - 07.2015
- Responsible for sales & target achievement for North Region all channels for Unilever Portfolio. Market execution with a team of more than 20 salesman, 4 sales supervisors and a team of merchandisers.
- Implementing Monthly sales activities, communicate and execute on team & trade level Managing customers orders & Operations Management Market & Team Performance Development Customer Relationship Management through Team Leadership.
Area Sales Supervisor
Binzagr Company
Riyadh, Riyadh Region
10.2011 - 01.2013
- In Unilever Division, Manage retail vans sales Team of 6 salesmen, responsible for Target Achieving , execute Marketing plans in trade, Customer relationship Development.
- Successfully rolled out the Route to market project in Riyadh, with a proven record of monthly target achievement and leading by example to upskill and coach the team.
Education
Bachelor of Business Administration - Business Management ( In Progress )
Syrian Virtual University
Damascus 04.2001 - Current
Skills
- Artificial Intelligence Essentials
- Team building
- Organizational strategy formulation
- Data-driven forecasting
- Effective negotiation strategies
- Business development strategy
Training
- REVENUE GROWTH MANAGEMENT Total Negotiation Group - England Studying Closely all the RGM levers to drive the profit for the company and the customer :
- Understanding the Mix of products concept and how it can make a significant impact on the business.
- Leveraging the Trade Terms to create more value for both of the company and the customer.
- Understanding the Power of Pricing and the elastic relationship between volume and price.
- Building an efficient and value Creating Promotions, from all three perspectives ( Shopper / Retailer / Supplier )
- TRANSITION TO TEAM MANAGEMENT Jun 2019 - Jun 2019 Strengthen self-awareness and personal leadership style as a Leader & Enabler. Giving & receiving constructive feedback, building cooperative relationships, building trust. Mastering key managerial tools and postures as a Team Leader, such as: defining the mission of the team, designing collective objective, empowering and developing team members through increased autonomy.
- COMMERCIAL NEGOTIATION SKILLS Apr 2020 - Apr 2020 Identify the appropriate skills and techniques that drive successful negotiations. Demonstrate behavioral changes that provide more confidence, better deals, faster agreements and a significant return on investment.
- BUSINESS PLANNING Sep 2020 - Sep 2020 Planning guidelines and processes in the Sales and Stocks forecast. Learn appropriate KPI to constantly improve the forecast accuracy.
- E-COMMERCE ESSENTIALS Dec 2019 - Dec 2019 Decode ecommerce landscape and sales equation Create a performing online brand experience using excellent content and customized assortment. Select and combine levers to influence Traffic. Track and leverage data to win on ecommerce.
Interests
Football, Reading
Accomplishments
- Won the 1st Position award on GCC Level on the Ecom Sales Acceleration in Nahdi - LOREAL 2020
- Award of Pharmacy Channel Best Sales Growth on National Level in KSA in - BINZAGR 2014
- Award of the Best Sales Manager on National Level in KSA - BINZAGR 2013
Timeline
Business Development Manager - KSA and Bahrain
Perfetti Van Melle
02.2022 - Current
Head of Pharmacy Channel
Loreal Saudi Arabia
02.2020 - 12.2021
Head of Traditional Trade Channel
Loreal Saudi Arabia
10.2017 - 02.2020
Wholesale Key Account Manager
Loreal Saudi Arabia
12.2015 - 10.2017
National Key Account Manager
Binzagr Company
07.2015 - 12.2015
Regional Sales Manager
Binzagr Company
01.2013 - 07.2015
Area Sales Supervisor
Binzagr Company
10.2011 - 01.2013
Bachelor of Business Administration - Business Management ( In Progress )
Syrian Virtual University
04.2001 - Current
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