

Customer Experience Consultant and Contact Center Leader with 12+ years of progressive experience across large-scale BPO and in-house environments, specializing in contact center operations, quality management, and performance transformation. Proven track record in leading end-to-end contact center and back-office operations, driving digital transformation, automation initiatives, workforce optimization, and KPI-driven performance improvement across multi-channel operations (voice, chat, email, and back office).
Successfully delivered measurable improvements in CSAT, NPS, SLA, FCR, productivity, and cost efficiency, with strong expertise in aligning customer experience strategies to tangible business outcomes. Recognized as a Judge for the Saudi Customer Experience Awards, contributing to the evaluation of CX maturity, service excellence, innovation, and operational performance against national and international benchmarks.
Brings a strong foundation in COPC standards and Lean Six Sigma (Black, Green & Yellow Belt), with hands-on expertise in quality assurance, VOC optimization, process improvement, and BPO-to-in-house transformation models. Passionate about building scalable, sustainable, and data-driven CX operating models that deliver real business impact and elevate customer trust.
Responsible for evaluating customer experience initiatives across public and private sectors through in-depth assessment of CX strategies, end-to-end customer journeys, service design, and innovation frameworks.
My role included judging and evaluating submissions across the following award categories
The role involved reviewing and analyzing key performance indicators and measurable outcomes such as NPS, CSAT, CES, FCR, SLA, and operational efficiency, ensuring strong alignment between strategic objectives and tangible customer impact.
Contributed to benchmarking and scoring submissions against international CX standards and best practices, while maintaining the highest levels of fairness, objectivity, confidentiality, and professional integrity.
Actively participated in expert judging panels, validated evidence-based results, identified excellence and improvement opportunities, and supported the final selection of award winners based on measurable value, sustainability, and real customer outcomes.
Cruise Saudi - AROYA Cruises, SMASCO, RAHA, Upsource by solutions (sales and Technical), MOT, MOS, New MURABBA, GENESYS, UNIFONIC