Ahmed Al Amoudi

• Developing Communication Strategy and Plans to activate the brand and elevate the brand awareness and recognition
• Developing the function's structure and team to enhance performance and efficiency.
• Creating and developing the function's processes and SLAs needed to further enhance the function performance
• Overseeing TAWAL international subsidiaries from communications front, including developing/ updating brand strategy, communications & PR, and digital plans
• Overseeing the daily activities with internal team and agencies
• Developing CSR initiatives that position TAWAL as community contributor with relative and impactful activities
• Managing multi-Million Riyals of budget on different projects as per the annual plan and insuring following the processes while optimizing where is possible
• Awarded and recognized multiple times for outstanding effort/delivery of projects.

• Setting the overall communication strategies and direction for the group
• Managing budget and optimize spending for a better ROI
• Working with different division/ subsidiaries to plan and execute their marketing plans
• Managing and leading different agencies to handle projects simultaneously for efficient operation
• Managing events, media relations and press releases writing development.
• In addition to the above, I served as a member of marketing & communications committee in Abyat and AlRomansiah to support in planning and executing certain communications & marketing plans.

• Determining the business strategy in terms of product lineup strategy, positioning, pricing, promotion and communication based on market data and research insights.
• Maintaining retail visibility, availability, shelf share and communication across all channels with cross-functional collaboration internally and externally.
• Managing and negotiating sales targets with partners, as well as supervising supply chain to control inventory.
• Manage marketing and promotion calendar based on sales, seasons and products introduction, as well as managing budget and spending to optimize it efficiently.

• Setting the overall KSA corporate holistic marketing communication strategies
• Identifying gaps/opportunities to enhance communication plans for a better ROI
• Working closely with different functions/departments to plan and execute main flagships
• Managing and leading different agencies to handle projects simultaneously for efficient operation
• Managing in a short time to launch successfully multi-million dollars projects like: Note3, S5 and SUHD TV among other mega corporate projects with great results.
• Managing events and different press releases write-ups with excellent quality.
• Awarded best employee 2014 for outstanding performance.

• Setting the marketing entry strategies for Omelac from different perspectives according to consumer insights and market landscape assessments.
• Working closely with different functions and GTMs to execute plans and overcome challenges.
• Continuous market assessment and analysis for ongoing improvements and proactive actions.
• Working -in parallel- across different business development projects for new expansions.

• Developing marketing and trade strategies according to market conditions / understanding to boost business growth.
• Working closely with GTM to improve services and overcome issues.
• Developing 3 new initiatives (products) to enhance better products range.

• Ending 2011 with business grows of 175% compared to 2009.