Ahmed AlAnwar
SEO Manager, Growth and performance marketing
Riyadh
Summary
With over 8 years of dynamic experience in SEO & Growth Marketing across diverse industries such as SAAS, Travel, Hospitality, Medical, E-Commerce, Funding, and Construction, I bring a wealth of expertise to the table.
I showed proficiency in leading digital SEO & Marketing teams, setting KPIs, and orchestrating strategies to align with business objectives.
Skilled in analyzing data and collaborating with Performance, CRM Teams, content creators, and marketing departments to optimize campaigns and achieve the highest Return on Ad Spend (ROAS).
Overview
8
8
years of professional experience
12
12
Certification
Work History
Search Engine Optimization Manager - Growth
Gathern | جاذر إن
03.2023 - Current
- Led Search (organic & paid) resulting in 3x YOY business growth
- Recognized as Employee of the Month three times in 2023
- Collaborated with Data Team to leverage SQL queries for insights
- Partnered with CRM for targeted campaigns based on historical data & trends
- Analyzed data and segmented users for targeted strategies
- Provided insights to the performance team.
Search Engine Optimization Manager (Part Time)
Integrant, Inc.
03.2023 - Current
- Led SEO Team, driving strategic initiatives and fostering collaboration to achieve optimization goals
- Conducted comprehensive keyword research tailored to Biotech, Medical Devices, DevOps, Salesforce, and other software solutions, along with expertise in the life sciences industry
- Provided technical auditing and consultation services for website migration projects, ensuring seamless transitions and adherence to best practices.
Search Engine Optimization Manager
JUMPPEAK
06.2022 - 05.2023
- Spearheaded the SEO team to achieve organizational goals and enhance online visibility
- Managed diverse SEO projects across various sectors including Medical, E-commerce, and Logistics
- Successfully quadrupled organic growth through strategic optimization initiatives
- Implemented effective content strategy optimizations to maximize online performance
- Maintained a flawless 100% health score for managed websites, ensuring optimal functionality and user experience.
Digital Marketing Manager
Terkwaz Business Solutions
09.2021 - 08.2022
- Developing & overseeing online marketing strategies - Leading the marketing team, distributing tasks, and aligning work between team members. - Ensuring that digital marketing campaigns run smoothly from start to finish. - Maintaining our social media presence across all digital channels. - Measuring and reporting on the performance of all digital marketing campaigns. - Prioritising SEO activities (on-page, and off-page). - Blog Articles creation, topic clustering, and hammering on certain services quarterly. - Aligning Company's OKRs with the Marketing team's OKRs.
Digital Marketing Strategist
Terkwaz Business Solutions
08.2020 - 09.2021
- Carrying out websites restructuring & remodeling. - Creating & executing Content Strategy for new landing pages, adding sections based on thorough competitors analysis. - SEO best practices on/off page optimization (URLs-Metas-Technical elements-Navigation) - SM Content for IT services & Travel websites. - Creating content for Manual guides, E-books guides, and separate landing pages content. - Monitoring SEM campaigns, Writing Ad copies, adding relevant keywords, and excluding negative ones. - Localization of English websites to have an Arabic version with significant focus on SEO metrics. - Creating SEO roadmaps & digital marketing strategies. - Proofreading written articles, and creating creative articles topics
SEO Consultant | Content Manager
ArabyAds
07.2019 - 08.2020
- Hands on Experience, Optimizing, editing, and creating pages on Magento 2. - Creating SEO friendly, on Page content for E-commerce Website. - Competitors Analysis, Keywords research, and checking all possible ranking elements. - Creating English & Arabic Content for (Blog - SM platforms - Website) and on-going Live Campaigns. - Monitoring & delivering SEO Weekly and Monthly Numbers. - Responsible for All the SEO practices (Technical & content part).
SEO Specialist | Content Creator
Almosafer
08.2017 - 07.2019
- Creating unique customer-oriented English and Arabic Content about (flights to destinations, origins and destinations, and hotels in destinations)
- Creating More than 500 content for different cities around the world with Average 2500 words per day. - Applying SEO metrics, Conducting Keyword research using AdWords, SEO clarity for Variations and different online tools. - Writing Meta title and Meta descriptions on daily basis for live Campaigns. - Applying External back-linking through off-page content for travel blogs.
SEO Specialist
tajawal
08.2017 - 07.2019
- Developed and executed content strategy, conducting in-depth long-tail keyword research to target both highly competitive and niche terms.
- Produced and curated hundreds of pieces of content to drive website promotion, contributing to an impressive increase in organic conversion rate from 10% to 22% within a single year.
- Generated and delivered SEO reports on a daily and weekly basis, showcasing proficiency in Google Sheets and Docs.
- Proficient in utilizing JIRA and adept in workflow processes, particularly in Kanban and Scrum methodologies.
- Liaised with various teams, including developers and in-house backend teams, to facilitate programmatic platform and personalization projects, overseeing User Acceptance Testing (UATs) processes.
- Supervised the creation of site maps, HTML tags, and Schema markers for enhanced website structure and search engine optimization.
- Expertise in utilizing Google Analytics (GA), Google Search Console (GSC), SEO clarity, SEMrush, and other audit tools to analyze and optimize website performance.
RCC CSR
HSBC
08.2016 - 07.2017
- Served five regions (UAE, Oman, Bahrain, Lebanon, and Qatar) through English and Arabic calls. - Solving customers' queries regarding bank accounts, cards, and making transfers over the phone. - Solving internet banking issues, and sending E-mails to different teams to follow up on cases. - Ranked first in the score card appraisal achieving 113 %, and the first in all the training exams received regarding (banking and cards). - Passed Exams related to (Anti-money laundry, FATCA, customer diligence, security and compliance).
Education
diploma - Language Interpretation and Translation
AUC - School of Continuing Education
Diploma - Simultaneous Interpretation
AUC - School of Continuing Education
01.2019
Bachelor's degree - English Language and Literature, General
Faculty of arts department of English
01.2016
Skills
- Ahrefs / SEMRush
- Screaming Frog
- Moengage
- Nextjs
- Data Analytics / GA4 / Tableau / Meta Base
- SQL
- Report Writings / PP
- Amplitude Analytics
- Adjust
- CLCM / CRM
- Excel / Normalization Reports / Correlation Analysis / MMM
- Marketing Strategy / Content Plan (pillars & Clusters)
- Technial SEO
- On Page & Off pages Optimization
- SEM (Google Ads)
Websites
Certification
- ICDL, ICDL Arabia, 01/2016, 03/2016
- Content marketing, HubSpot Academy, 02/2018, 03/2018
- Google Analytics, Google, 04/2018, 04/2020
- Master google sheets, Udemy
- Advanced Google Analytics, Google
- Google Analytics Individual certification, Google, 04/2019, 04/2020
- Technical SEO Exam, Semrush, 04/2019, 04/2020
- SEO Fundemntals, Semrush, 05/2019, 05/2020
- PPC Fundementals, Semrush, 06/2019, 06/2020
- SMM Fundamentals Exam, Semrush, 07/2019, 07/2020
- Google Ads Fundamentals, Google, 09/2019, 09/2020
- IELTS, IELTS Official, 10/2019, 10/2021
- SEMrush Site Audit Exam, Semrush, 11/2019, 11/2020
- Responsive Web Design, freeCodeCamp
- Google Ads Search Certification, Google, 04/2020, 04/2021
- Google Ads Display Certification, Google, 04/2020, 04/2021
- SEO Foundations, LinkedIn
- Writing Articles, LinkedIn
- Google Ads (AdWords) Essential Training, LinkedIn
- Online Marketing Foundations, LinkedIn
- Google Tag Manager Fundamentals, Analytics Mania
- Content Marketing Strategy, Coursera
- Copywriting for Social Media, Domestika
- Google Analytics 4, Google Digital Academy (Skillshop), 03/2023, 03/2024
- Keyword Research with Semrush, Semrush, 10/2023, 10/2024
Accomplishments
- Employees of the month 3 times with Gathern in 2023
- Loyal Employee of the year with Terkwaz business Solutions in 2021
- Top Achiever of the team with Almosafer in 2018
- Highest Performance Score Card with HSBC in 2017
- Top of class in college 2016
Languages
Arabic, English
Native language
French
Advanced
C1
Timeline
Search Engine Optimization Manager - Growth
Gathern | جاذر إن
03.2023 - Current
Search Engine Optimization Manager (Part Time)
Integrant, Inc.
03.2023 - Current
Search Engine Optimization Manager
JUMPPEAK
06.2022 - 05.2023
Digital Marketing Manager
Terkwaz Business Solutions
09.2021 - 08.2022
Digital Marketing Strategist
Terkwaz Business Solutions
08.2020 - 09.2021
SEO Consultant | Content Manager
ArabyAds
07.2019 - 08.2020
SEO Specialist | Content Creator
Almosafer
08.2017 - 07.2019
SEO Specialist
tajawal
08.2017 - 07.2019
RCC CSR
HSBC
08.2016 - 07.2017
diploma - Language Interpretation and Translation
AUC - School of Continuing Education
Diploma - Simultaneous Interpretation
AUC - School of Continuing Education
Bachelor's degree - English Language and Literature, General
Faculty of arts department of English
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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