Redwan Al Jelwah
Riyadh
Summary
Partnerships and sponsorships professional with strong experience in entertainment, events, client acquisition, and strategic partnerships. Currently working as Partnership Manager at Rotana Music Group, managing sponsorship sales, naming rights opportunities, and corporate relationships. Achieved over SAR 10 million in sponsorship revenue during 2025 and managed relationships with 100+ corporate clients. I also bring solid experience in business development, event activations, and human resources leadership.
Overview
10
10
years of professional experience
8
8
years of post-secondary education
Work history
Partnership manager
Rotana Music Group
Riyadh, Riyadh Region
02.2025 - Current
- Manage sponsorship sales and strategic partnerships for Rotana concerts and entertainment events.
- Identify, approach, and acquire new sponsors from different business sectors.
- Prepare sponsorship proposals, commercial offers, and partnership packages.
- Develop opportunities related to Naming Rights, VIP hospitality, booth activations, branding, digital exposure, radio exposure, and ticketing benefits.
- Negotiate sponsorship values, benefits, deliverables, timelines, and payment terms.
- Manage client relationships from first meeting to closing, execution, and post-event reporting.
- Coordinate with marketing, operations, finance, ticketing, production, and venue teams.
- Conduct client meetings, presentations, site visits, and event walkthroughs.
- Follow up on quotations, invoices, approvals, payments, and sponsorship deliverables.
- Prepare post-event reports covering marketing exposure, branding, photos, social media coverage, and delivered benefits.
- Maintain strong relationships with sponsors to support renewals and repeat business.
General Manager
One Shot Marketing & Events Management Co.
Riyadh, Riyadh Region
10.2018 - Current
- Lead the company’s business development, sponsorships, event activations, and client relationships.
- Develop commercial proposals for brands, events, sponsorships, and marketing campaigns.
- Build relationships with clients, suppliers, venues, agencies, and strategic partners.
- Manage pricing, presentations, negotiations, and client follow-up.
- Oversee event planning, branding requirements, vendor coordination, and execution support.
- Create marketing and sponsorship solutions that connect brands with audiences through live events and activations.
General Manager / HR Consultant
Mada Human Resources Consulting
Riyadh, Riyadh Region
10.2016 - Current
- Established and managed an HR consulting firm focused on recruitment, HR advisory, and organizational development.
- Provided consulting services in HR policies, procedures, workforce planning, and restructuring.
- Supported companies in recruitment, manpower planning, employee relations, and HR operations.
- Advised business owners and management teams on HR compliance and organizational efficiency.
- Developed HR frameworks and internal processes aligned with Saudi Labor Law.
HR Director
Al Mehbaj Food Company
Riyadh, Riyadh Region
01.2024 - 12.2024
- Reported directly to the CEO and advised on workforce strategy and organizational development.
- Managed HR operations for a workforce of up to 650 employees.
- Led workforce optimization and restructuring initiatives.
- Implemented performance management and KPI-driven governance.
- Improved HR compliance, organizational structure, and internal HR processes.
Education
Bachelor of Business Administration - Business Administration
King Faisal University
Al Hufuf, Eastern Province 01.2010 - 01.2015
Diploma - Executive Secretary
Institute of Public Administration
Dammam 06.2003 - 01.2006
Skills
- Microsoft PowerPoint
- Microsoft Excel
- Sponsorship Proposal Development
- Business Reporting
- Event Reporting
- HR Systems
- Client Presentations
- Commercial Offers
- Data Analysis
- Executive Reports
Custom
- Generated more than SAR 10 million in sponsorship revenue during 2025.
- Managed and developed relationships with 100+ corporate clients.
- Developed and promoted Naming Rights opportunities for arenas and entertainment venues.
- Built sponsorship proposals for major concerts, events, and entertainment platforms.
- Created commercial opportunities across banking, telecom, automotive, retail, technology, and consumer sectors.
- Strengthened client retention through professional follow-up, reporting, and post-event servicing.
Custom
2008 – 2024
Built strong HR experience across recruitment, personnel management, employee relations, HR operations, training, workforce planning, and business support.
Worked with several organizations including:
- DaVita Care KSA
- Al Osra Supermarket International Co.
- Al Issa Automotive Co.
- S.A. Talke
- Al Jomaih Automotive Co.
- Almarai Company
- Clarendon Parker Arabia / Manpower Professional
Custom
- Recruitment and staffing for different organizational levels.
- Employee relations and HR operations.
- HR policies, procedures, and compliance.
- Payroll coordination, personnel services, and government relations support.
- Training and development coordination.
- Workforce planning and manpower budgeting.
- HRDF, suppliers, and training institute agreements.
- Support for managers in hiring, interviews, and employee matters.
Custom
- Sponsorship Sales
- Strategic Partnerships
- Naming Rights
- Business Development
- Client Acquisition
- Commercial Negotiation
- Relationship Management
- Event Sponsorship
- Brand Activation
- Post-Event Reporting
- VIP Hospitality
- Stakeholder Management
- HR Leadership
- Recruitment
- Workforce Planning
- Organizational Restructuring
- HR Policies & Procedures
Timeline
Partnership manager
Rotana Music Group
02.2025 - Current
HR Director
Al Mehbaj Food Company
01.2024 - 12.2024
General Manager
One Shot Marketing & Events Management Co.
10.2018 - Current
General Manager / HR Consultant
Mada Human Resources Consulting
10.2016 - Current
Bachelor of Business Administration - Business Administration
King Faisal University
01.2010 - 01.2015
Diploma - Executive Secretary
Institute of Public Administration
06.2003 - 01.2006