Summary
Overview
Work History
Education
Skills
Websites
Interests
Professional Profile
Timeline
Generic
Ahmed Amer

Ahmed Amer

Sales And Marketing director
Riyadh

Summary

Results-driven sales leader with a proven track record of exceeding revenue targets and driving business growth in B2B sectors. Expert in developing and executing strategic sales plans, building long-term client relationships, and leading high-performing sales teams. Skilled in market analysis, competitive positioning, and innovative solution development. Deep understanding of customer needs and industry trends. Committed to delivering exceptional service and value, leveraging cross-functional collaboration to foster a culture of excellence and continuous improvement. Seeking GM Sales & Marketing / Sales Director, Business Development Director or Head of Sales positions to utilize leadership and strategic management skills for maximizing profits and achieving organizational growth and goals.

Overview

16
16
years of professional experience
6
6
years of post-secondary education
2
2
Languages

Work History

Sales & Marketing Director

Al Watania For Paper Products (WAPER) Branch of WFI
08.2022 - Current
  • Company Overview: Sales volume of $150M annually.
  • Leading WAPER business for three plants in two different locations in Riyadh and Jeddah through a sales team of 20 subordinates with an intensive strategy to cover the Saudi and GCC markets using the huge available capacity and business tools to increase WAPER's market share, achieving the short- and long-term targets, maximizing the company profits, and contributing to achieving the company’s vision and mission.
  • Developing and maintaining the appropriate sales and marketing strategies in order to penetrate new markets and maximize the market share.
  • Acts as the center of expertise for all competition information. This includes the collection, processing, and sharing back of competitors' developments, strategies, tactics, and prices through local and international markets.
  • Ensuring the monthly, quarterly, and annual forecast with the highest level of accuracy as a real guide for supply chain and logistics to prepare the needed raw materials at the right time.
  • Monitoring the business performance to ensure the P&L as per the annual budget.
  • Conducted market research to identify new business opportunities and stay ahead of industry trends.
  • Optimized sales processes, streamlining procedures for increased efficiency and better customer service.
  • Led a high-performing sales team, providing coaching and ongoing support to ensure success.
  • Performed competitive analyses and adjusted sales and marketing strategies accordingly.
  • Reduced operational costs through streamlined workflows, smart budgeting practices, and efficient resource allocation.
  • Built relationships with the key customers and community to establish long-term business growth.
  • Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
  • Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
  • Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
  • Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.

Sales Director

QPACK- Qassim Corrugated Boxes Factory
07.2019 - 07.2022
  • Company Overview: Sales volume of $50M annually.
  • Generally, my main role summarizes in defining and executing appropriate sales strategies, business development, marketing, technical operations, and sales support programs to maximize sales and profitability, achieving the business sales targets at the same time by focusing on the topics below:
  • Create and implement strategic sales and marketing plans that successfully achieve business objectives.
  • Develop an operating budget for the sales division that meets business goals.
  • Use available data to accurately forecast sales, set appropriate performance goals, and establish the appropriate targets per sales area based on the customers' geographic distribution.
  • Complete market research with the sales team, and analyze results to adjust the sales and marketing strategy for maximum success.
  • Develop and maintain positive relationships with key clients, including negotiating and closing on major contracts and tenders.
  • Determine annual unit and gross profit plans by implementing marketing strategies, analyzing trends, and results.
  • Maintain sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.
  • Establish and adjust selling prices by monitoring costs, competition, and supply and demand.
  • Maintain sales staff by recruiting, selecting, orienting, and training employees. As well as counseling and disciplining employees, planning, monitoring, and appraising job results.
  • Work with the Sales, Account Management, Operations, Planning, and Supply Chain teams to implement a targeted sales strategy.
  • Analyze pipeline and lead data, and deliver periodic reporting to the sales and marketing teams, providing key business insights: typical reporting relates to Demand Generation, Pipeline Forecast and Trends, Conversion Rates, Target Account, Market Segmentation, and P&L.
  • Report on key KPIs related to the lead and the opportunity waterfall, in order to implement a consistent closed-loop between marketing and sales.
  • Monitoring the collection performance, the cash flow, and ensuring the execution of the monthly plans to achieve the collection target per sales area.
  • Maximized profitability with effective pricing structures, aligning offerings with market demand while maintaining competitive positioning.
  • Managed complex negotiations with key accounts resulting in long-term contracts that bolstered annual revenue figures significantly.
  • Increased sales revenue by developing and implementing strategic plans and setting performance goals for the sales team.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.
  • Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.

Business Sector manager

CEPACK GROUP- HSA
05.2017 - 06.2019
  • Develop a long-term sales strategy and goals to retain profitable accounts, while targeting new customers, markets, and market segments.
  • Developing business plans and strategies to align with company forecasts and goals.
  • Achieving growth and hitting sales targets by successfully managing the sales team.
  • Weighing company performance against the company's monthly, quarterly, and yearly objectives.
  • Reviewing financial reports to improve budgets and annual operating costs.
  • Analyzing data and comparing it to goals.
  • Supporting marketing, sales, PR, and operations.
  • Researching marketing and industry trends.
  • Coordinating with executives, department heads, etc. To align goals, make improvements, and strategize.
  • Supervise the sales team and provide insights to improve efficiency, evaluating for advancements.
  • Motivating employees to exceed expected goals.
  • Building trust and long-term relationships with managers, executives, vendors, and customers.
  • Representing the company at networking events and conferences.
  • Evaluated competitor actions and adjusted strategies accordingly to maintain competitive advantage in the market.
  • Established strong relationships with key industry stakeholders, enhancing company reputation and influence.
  • Supervised, encouraged, and evaluated cross-functional teams by coaching and empowering team members to meet the company's goals.

Sales Manager

HI PACK For Packaging Materials
05.2013 - 04.2017
  • Maintain the sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.
  • Determines annual unit plans and margins by implementing marketing strategies, analyzing trends, and results.
  • Drive sales performance through the implementation of sales and marketing initiatives, and achieve targets.
  • Monitor key accounts' performance trends, and determine appropriate actions to address any issues to optimize the business and deliver best-in-class customer service and compliance with credit policy.
  • Participate in negotiations, and become a key player in administering contractual agreements with customers in the region.
  • Key player in budgeting, sales volume planning, tracking, and reporting; compile relevant reports for management use.
  • Coaching and performance monitoring of sales representatives and key customers at the same time.
  • Evaluating the team's performance based on the determined KPIs and providing support for the team to enhance their performance over time.
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
  • Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
  • Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
  • Improved sales forecasting accuracy, utilizing data analytics to predict market trends and adjust sales strategies accordingly.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.

Sales supervisor

HI PACK For Packaging Materials
03.2009 - 04.2013
  • Marketing research and sales activities to create new customers, new deals, and maximize the customer portfolio.
  • Observing the market segmentations and the competitors' weaknesses to attract new customers and maximize our market share.
  • Listening to customer requirements and presenting the appropriate alternatives that meet the customers' expectations.
  • Maintaining and developing relationships with existing customers in person, via telephone calls, and through emails.
  • Cold calling to arrange meetings with potential customers to prospect for new deals.
  • Acting as a contact between a company and the existing and potential markets.
  • Negotiating the terms of an agreement and closing the deal.
  • Follow up on the aging and make action plans to cover overdues with the customers.
  • Developed strong relationships with key clients, resulting in repeat business and increased revenue.
  • Increased customer satisfaction by addressing and resolving customer concerns efficiently.
  • Coordinated with other departments to provide smooth execution of sales initiatives.

Education

MBA - Business Administration And Management

Arab Academy For Science, Technology & Maritime Transportation
CAIRO, EGYPT
04.2016 - 01.2019

Sales and Marketing

Missouri State University
MISSOURI, UAS (ONLINE STUDYING)
04.2018 - 01.2019

Bachelor’s degree - Commerce, Accounting

MONOFIYA University
EGYPT
01.2005 - 01.2008

Skills

Proficient in using Microsoft office generally

Proficient in using CRM, ERP Systems SAP, WITRON,

Team leadership and coaching

Performance tracking and evaluations

Strategic planning and Business development

Paper Packaging expertise

Competitor analysis

Business growth and retention

CRM management

Staff development and team building

Self motivation

Sales strategy

Sales forecasting

Excellent communication

Decision-making

Problem-solving

Business development and planning

Interpersonal communication

Customer service

B to B sales

Analytical skills

Teamwork and collaboration

Adaptability and flexibility

Business analytics

Marketing strategy development

Interests

Travelling, Football, Reading

Professional Profile

  • Packaging Materials – Corrugated industry- Paper Pulping and recycling industry.
  • Printing industry – Paper industry.
  • Plastic packaging industry.
  • FMCG Market –Home appliances Market.

Timeline

Sales & Marketing Director

Al Watania For Paper Products (WAPER) Branch of WFI
08.2022 - Current

Sales Director

QPACK- Qassim Corrugated Boxes Factory
07.2019 - 07.2022

Sales and Marketing

Missouri State University
04.2018 - 01.2019

Business Sector manager

CEPACK GROUP- HSA
05.2017 - 06.2019

MBA - Business Administration And Management

Arab Academy For Science, Technology & Maritime Transportation
04.2016 - 01.2019

Sales Manager

HI PACK For Packaging Materials
05.2013 - 04.2017

Sales supervisor

HI PACK For Packaging Materials
03.2009 - 04.2013

Bachelor’s degree - Commerce, Accounting

MONOFIYA University
01.2005 - 01.2008

Similar Profiles

CREATE PROFILE
Ahmed AmerSales And Marketing director