Sandy Ayoub

Develop and implement comprehensive digital marketing strategies to achieve business KPIs ( Retention | Acquisition & Installs).Increased website traffic by implementing targeted SEO strategies and optimizing content.

• Hands on execution of campaigns with different objectives to apply upper to lower funnel:

Google Ads: SEM, Google Shopping Ads, Youtube Campaigns, App Installs ( IOS & Android) & Social Media Platforms: Snapchat, TikTok, Meta, Twitter & Display Ads

• On going optimization to achieve & maintain business metrics: ROI,CPI, CPO & CPFO.
• Plan & allocate monthly budgets based on high season campaigns & by best performing platform.
• Observing performance through out the month to make sure the monthly budget is allocated effectively.
• Implemented Google Analytics tracking to gain insights into user behavior and inform future marketing strategies.
• Collaborated with cross-functional teams to develop integrated marketing campaigns for product launches and promotions.
• Analyzed campaign performance data to identify areas of improvement and optimize future efforts accordingly.
• Implemented new strategies to improve click-through rates and conversion.
• Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
• A-B tested ad campaigns to optimize performance and drive improved set metrics: CPI, CPO, CPFO & ROI.
• Solve technical issues: implementations, tracking, etc.

• Create & implement digital paid campaigns on various Google Ads formats ( Search (SEM), P-Max, Demand Gen, Video, Display & Shopping).
• Create & implement digital paid campaigns on Social Media Platforms Website( Awareness, Consideration, Conversions).
• Aware & worked on various promotional products ( Topview, Top Feed, Platform Burst, First Story, Ar Lenses, Takeovers, etc.).
• Monitor & evaluate campaign delivery against set KPIs, reporting & measuring results & ROIs.
• Follow up & troubleshoot any pop issue with platforms to make sure campaigns run efficiently.
• Planned & Managed budgets, ensuring effective allocation of resources across various channels.
• Collaborated closely creative teams in order to align visual assets with intended audience reach.
• Adjusting media plans as needed to maintain optimal positioning for clients messaging.
• Collaborated closely with marketing teams to develop integrated strategies aimed at reaching target audiences.
• Presented comprehensive post-campaign reports to stakeholders, highlighting key metrics and results achieved throughout the engagement.
• Managed B2B collaborations & seasonal campaigns with partners (Tabby, Tamara, Whites, etc.) & Affiliate companies & individuals.
• Follow up & stay up to date with emerging social media trends to make the best use out of it.
• Prepare social media plan & strategy.
• Trained, Mentored & lead junior team members on following:

- Communicate & coordinate with TikTok Bloggers, to create promotional videos in order to use in advertising purposes.

- Responsible for day-to-day social media content preparation & post scheduling.

- Create content – writing both short & long form posts, sourcing images, repurposing user-generated content.

- Track, analyze & report results for organic content, sponsored posts, & social advertising for future reference.

- Day to day communication, reporting with affiliates.

• Created effective Google Ads campaigns Web & App (Branded & generic Search ads, P-Max, Display, YouTube, etc.)
• Created Apple Search Campaigns (Today Tab, Search Tab, & Search Results (Branded & Competitors) ).
• Created Social Media Campaigns for both & Web & App ( Awareness, Consideration (Traffic & Installs) , Conversions).
• Worked on and maintained close supervision on clients Google Analytics & Google Merchant Center.
• Worked on social media strategy, plan & content calendar
• Monitored social media platforms & participated in visual & content creation of different products
• Scheduled posts based on content calendar.
• Worked closely with in-house design team to develop visuals for content.
• Identified appropriate marketing channels and target customers for campaigns & diversified media strategies to reach wider audience.

• Provided sales and customer service assistance
• Used consultative sales techniques to understand customer needs and recommend relevant products
• Designed kitchens based on customer's requirements
• Arranged meetings & delivered proposals (Quotation)
• Followed up with present customers until deal is closed
• Followed up with existing customers to provide additional support and address concerns
• Stayed knowledgeable on latest product advancements through continuous training
• Managed project's life cycle from placing order until installation
• Closed monthly target (200k - 600k)
• Communicated product information, installation methods and product upgrade options.