Ahmed Basha
Riyadh,Riyadh
Summary
Experienced sales leader specializing in mechanical equipment (pumps, valves, heaters, HVAC accessories, and control systems). Skilled in design, negotiation, project sales, and operations management, with proven success in market growth and leading high-performing teams. Committed to strategic leadership and customer satisfaction in commercial, retail, and industrial segments. Holds a bachelor's in Mechatronics, Control, and Automation Engineering from AIET and an MBA from AAMBFS. Known for enhancing team collaboration, driving results, and adapting to evolving business demands.
Overview
17
17
years of professional experience
12
12
years of post-secondary education
Work History
Segment Leader for Commercial, Retail, and Industrial
Xylem Middle East & Türkiye
Riyadh, Riyadh
01.2024 - Current
- Led strategic planning and implementation of segment-specific strategies.
- Conducted market analysis to identify business opportunities, informing business development initiatives across commercial, retail, and industrial markets.
- Utilized sales pipeline management to track opportunities, optimize conversion rates, and ensure consistent revenue growth.
- Provided leadership to a team of 5, focusing on coaching and mentoring to foster a high-performance culture.
- Collaborated with marketing, product development, and operations teams to align efforts, streamline processes, and ensure segment success.
- Conducted cost and competition analysis to optimize profitability while maintaining service quality.
- Oversaw day-to-day operations, ensuring efficiency in workflows and monitoring team productivity to meet revenue goals.
- Generated regular reports and forecasts, providing insights for decision-making and recommending operational improvements.
Sales Manager
Lamah Co-Ltd
11.2016 - 04.2022
- Led strategic planning and execution of the annual sales strategy, driving growth in alignment with company objectives.
- Prepare and maintain the annual sales strategy in line with company growth plan and vision
- Conducted market analysis to support business development efforts, enhancing competitiveness and acquiring new clients.
- Provided leadership to a team of 12, implementing coaching programs to improve performance and foster professional growth.
- Managed the sales pipeline, tracking opportunities, setting targets, and increasing conversion rates.
- Performed cost analysis and implemented cost control measures to optimize pricing strategies and ensure profitability.
- Quotation preparation, sales order processing; ensuring compliance with customer requirements
- Setting and tracking individual sales targets with the sales team and working closely to complete sales targets
- Prepare pricing strategies considering the market competition and company goals
- Oversee and monitor the setting of billing forecasts, payment and stock management in coordination with the Sales Team and Product Managers (PM)
- Personally participating in or supporting the negotiation of prices and contract terms at deals closing time to insure highest possible margins and value from each deal
- Managing marketing and lead generation
- Preparing purchasing forecast, negotiating and closing deals with manufacturers
- Coordination between design team and production team to meet the approved design specs, and solving technical issues
Sales Team Leader
Lamah Co-Ltd
04.2015 - 10.2016
- Acting as Sales Manager with the same responsibilities
- Oversaw the day-to-day activities of 6 employees, fostering an inspiring atmosphere to optimize employee experiences.
- Managed a high-performing sales team, consistently achieving and surpassing set targets.
- Optimized pricing strategies based on competitive analysis, resulting in improved profitability without sacrificing market share.
- Built strong team by recruiting and developing top sales talent.
- Implemented new sales techniques and tools that led to increased efficiency and effectiveness in acquiring new customers.
- Recorded accurate and efficient records in customer database.
- Built diverse and consistent sales portfolio.
- Built relationships with customers and community to promote long term business growth.
- Set and achieved company defined sales goals.
- Established a culture of accountability within the team by setting clear expectations and monitoring individual performance closely.
- Conducted detailed competitor analysis to inform strategic positioning and pricing.
Projects Sales Engineer
York Heating & Air Conditioning / Johnson Controls
09.2014 - 03.2015
- Responsible for obtain sales orders of DP&C air conditioning system in CBS projects
- Preparing and deliver technical presentations explaining products to existing and prospective customers
- Preparing proposals, execution of order and preparation and submittal of all approval data
- Provide after-sale service including timely release for fabrication
- Responded to specific customer requests, including RFP responses and industry-specific solutions.
- Configured and modified product systems to meet customer-specific needs.
- Increased customer satisfaction by providing expert post-sales support, resolving issues promptly.
Senior Technical Sales Engineer
Lamah Co-Ltd
04.2010 - 08.2014
- Responsible for generating sales of pumps, water heaters, and HVAC accessories (Grundfos, KSB, Fairbanks, Reddy Buffaloes, Flamco, Inventum water heater).
- Oversee projects from initiation through testing and commissioning.
- Study and review design drawings, estimate time schedules and calculate material quantities.
- Prepare client quotations and technical submittals.
- Analyze customer objectives and provide pre-sales technical assistance.
- Visit clients, contractors, and consultants.
- Perform hydraulic calculations for all CBS water pumping systems, in accordance with related codes.
- Prepare production orders according to the approved schedule.
- Follow up on manufacturing operations to avoid delays and ensure compliance with specifications and codes.
- Provide training and create support materials for the sales team.
- Negotiate and close sales by agreeing on terms and conditions that satisfy both the client and the company.
- Offer after-sales technical assistance and resolve client issues.
- Trained junior team members on product offerings and effective sales techniques, enhancing overall team performance.
- Facilitated functional and technical discovery sessions with team members, customers, potential customers and vendors.
Maintenance Workshop Engineer
Misr National Steel - Ataqa S.A.E.
03.2008 - 07.2009
- Responsible of service workshops in the factory
- Machining, maintenance & CNC workshops
- Management of team consists of more than 40 technicians
- Planning for the spare part fabrication, based on the production line demands
- Periodic maintenance for rolling mill stands
- Created detailed reports on engineering activities and findings.
- Managed inventory of tools, equipment, and spare parts to ensure availability when needed for critical tasks.
- Improved workshop efficiency by implementing streamlined processes and optimizing workflow.
- Reviewed technical drawings developed by CAD technicians and drafters.
- Managed time efficiently in order to complete all tasks within deadlines.
CBS Segment Leader
Xylem Middle East & Turkey
04.2022 - 12.202
- Identify, evaluate, and establish optimal routes to market
- Develop and execute comprehensive Go-to-Market (GTM) strategies
- Plan and execute targeted marketing and sales activities
- Collaborate with product management to formulate effective sales strategies
- Cultivate strategic relationships with key customer stakeholders and decision-makers in assigned territories
- Identify and assign new channels to expand market share
- Ensure close scrutiny of project pipelines for direct accounts, assisting in deal closures
- Monitor market changes and provide feedback on the competitive landscape
- Managed the sales pipeline, tracking opportunities, setting targets, and increasing conversion rates.
Education
MBA - Sales And Marketing Education
Arab Academy For Management, Banking And Financial
Cairo 11.2020 - 01.2023
High School Diploma -
John Sulston Business School
UK 06.2016 - 12.2019
Bachelor of Science - Bachelor of Mechatronics Engineering (BEng)
Alexandria Institute of Engineering And Technology
Egypt 01.2002 - 12.2007
Skills
- Motivating Teams
- Data Analytics
- Business Development
- Influencing Others
- Continuous improvements
- Coaching abilities
- Teamwork and Collaboration
- Relationship Building
- Process Improvement
- Strategic Planning
- Operations Management
- Project Management
Languages
Arabic
Native language
English
Advanced
C1
Timeline
Segment Leader for Commercial, Retail, and Industrial
Xylem Middle East & Türkiye
01.2024 - Current
CBS Segment Leader
Xylem Middle East & Turkey
04.2022 - 12.202
MBA - Sales And Marketing Education
Arab Academy For Management, Banking And Financial
11.2020 - 01.2023
Sales Manager
Lamah Co-Ltd
11.2016 - 04.2022
High School Diploma -
John Sulston Business School
06.2016 - 12.2019
Sales Team Leader
Lamah Co-Ltd
04.2015 - 10.2016
Projects Sales Engineer
York Heating & Air Conditioning / Johnson Controls
09.2014 - 03.2015
Senior Technical Sales Engineer
Lamah Co-Ltd
04.2010 - 08.2014
Maintenance Workshop Engineer
Misr National Steel - Ataqa S.A.E.
03.2008 - 07.2009
Bachelor of Science - Bachelor of Mechatronics Engineering (BEng)
Alexandria Institute of Engineering And Technology
01.2002 - 12.2007
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeWork Location
On-SiteRemoteHybridImportant To Me
Career advancementWork-life balanceCompany CulturePersonal development programsTeam Building / Company RetreatsQuote
If you spend your time chasing butterflies, they'll fly away. But if you spend time making a beautiful garden, the butterflies will come. Don't chase, attract.
Jim Carrey
Software
AutoCAD
Power BI
EXCEL
Grundfos Product Center
Xylem Xylect
Salesforce
Elite Fire
Courses
- Centrifugal pumps, pumps hydraulic, Hot Water Recirculation & Pump Basics / Grundfos
- International Fire Pump Training by Pentair / Clarke & Tornatech 23,24 Sep 2019
- PLC advanced (level-1) at JELECOM-EGYPT from 3/9/2007 to 3/10/2007.
- Basic of Hydraulic Circuit at Technology Competency Center (TCC) from 14/6/2009 to18/6/2009
- Firefighting systems – 25 (HRS) at EGYCET Course contents: Automatic systems using (sprinklers, Co2 or fm200) / Manual systems / design by using Elite program and Manual / Hydraulic calculations.
- HVAC - 40(HRS) at EGYCET Course contents: Estimation of cooling load (manual & HAP software) / Duct design / Ventilation design / Fan design / Piping design / Pump design
- Modern manufacturing systems at Science and technology Center of Excellence (STCE) from 1/10/09 to 31/12/09 Course contents: Automatic control / PLC programming / designing of C.P wiring diagrams / AutoCAD , solid edge 2D / 3D & design of pneumatic Circuits
- PREPARATION courses for project management professional (PMP) 35 Contact hours (PDUs)
- Nondestructive testing of weld metals (NDT) from Suez Canal University Course contents: Testing methods (RT-UT-MT), Welding Technology, Metallurgy& Documentation, Weld and Base Metal Discontinuities.
- Programming and Operation of C.N.C machines from 13/10/2008 to 27/10/2008.
- UNDERSTANDING FIDIC’s Standard Form of Contract 35 Contact hours (PDUs)
Interests
Data analysis
Reading
Football
Accomplishments
- Used Microsoft Excel to develop pricing tools.
- Leading design, sales and manufacturing teams in ERP implementation.
- Supervised Sales team of 12 staff members and leading the development and training of service and design team.
- Resolved product issue and developing new designs.
- Managed the project of the year award winning sales team at Xylem.
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